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Is there a way to guarantee the success of your crowdfunding campaign? Ecsite 2013

Ecsite Crowdfunding session

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Workshop Ecsite 2013, by Malvina Artheau - Science Animation Every innovation needs financing. Some (local) governments offer loans or subsidies to researchers to realize their dreams while some people receive investments or gifts from friends and family. But in the current financial crisis it can be difficult to raise enough funds to finance your innovative plans. In this workshop we will discuss the concept of crowdfunding. How did it start? What type of crowdfunding business models are there and how do you crowdfund successfully? Can you use it for all projects and organizations and how does it change the way we work?

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Page 1: Ecsite Crowdfunding session

Is there a way to guarantee the success of

your crowdfunding campaign?

Ecsite 2013

Page 2: Ecsite Crowdfunding session

I am afraid not

Page 3: Ecsite Crowdfunding session

But…

Page 4: Ecsite Crowdfunding session

Asking yourself a few good questions might

help

Page 5: Ecsite Crowdfunding session

● Do you believe in your project?

● Is your project the first of it’s kind?

● Does it involve childrens, happy babies or cats?

● Is it going to change the world (in a better way if possible)?

● Do you look good on videos?

● Is there a community behind your project?

● Does your project fullfil a real need?

● Are you a genius OR Are you ready for a lot of hard work?

● Is Mark Zuckerberg supporting your project ?

Page 6: Ecsite Crowdfunding session

Case studyCrowdfunding of a Pierre

de Fermat statuehttp://fr.ulule.com/fermat-science/

Page 7: Ecsite Crowdfunding session

● Do you believe in your project?

● Is your project the first of it’s kind?

● Does it involve childrens, happy babies or cats?

● Is it going to change the world (in a better way if possible)?

● Do you look good on videos?

● Is there a community behind your project?

● Does your project fullfil a real need?

● Are you a genius OR Are you ready for a lot of hard work?

● Is Mark Zuckerberg supporting your project ?

Case studyCrowdfunding of a Pierre de Fermat

statue

Page 8: Ecsite Crowdfunding session

A few tips from my experience

(for what it's worth)

Page 9: Ecsite Crowdfunding session

● Take the return goodies seriously

● Get your first circle involved

● Use social network and mailing wisely

● Get a professional to make the video of your project

● Think of your crowdfunding audience 

● If you can, have a back up solution in mind

Page 10: Ecsite Crowdfunding session

Examples● Some ideas on the return goodies

● Children are a good argument

● Participative projects are involving

● A nive guy

● This dude is an actor

Page 11: Ecsite Crowdfunding session

Crowdfunding Science

Www.microryza.com

Page 12: Ecsite Crowdfunding session

Thank you

Malvina ArtheauHead of the digital department

Science Animation@MalvinaArtheau