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I presentation I gave to a group of University fundraisers
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Crowdfunding live! Jason Potts, THINK, [email protected]
[email protected] jason.sean.potts JasonSeanPotts
“Geek-free workshop”
Please ask if it doesn’t make sense!
But only in Clingon
Why is it important?
Different shapes & sizes?
Key ingredients?
An experiment
1
2
I’m helping X from X reach his target of $X by the end of today to fund X http://www.kiva.org
/lend/? pls join in :)
http://www.kiva.org/lend/?
What is Crowdfunding?
http://tinyurl.com/d4vlnqa - infographic
1997 - US fans of Marillion underwrite US tour to the tune of $60,000.
2001 - The most universal example of Crowdsourcing – Wikipedia was launched, I billion edits and counting and not one editor on the payroll.
End 2001 – 2.6 m people use JustGiving to raise money.
2004 - Kiva.org was launched, over $300 million in loans and counting.
2008 - Cancer Research UK, MyProjects, raises £1 million whilst still in beta.
2012 - Amanda Palmer, cult US musician, raises $1 million on Kickstarter from 25,000 fans in a month to fund her new record!
ORG
.ORG
(Thanks t
o A
my W
ard
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.am
ysam
ple
wa
rd.o
rg)
1. People coming together to jointly fund a specific project(s) or initiative(s)
2. Can be focused around important dates (like someone's birthday or sponsor a day)
3. Accountable & transparent (specific amount needed for a specific purpose and can see the target and how many other people have helped so far)
4. Usually spread through online social interactions, people don't have to know each other to do this (viral growth through friends of friends)
5. Time limited in the main or at least structured to a deadline/inbuilt conclusion of some kind
Why is it important?
9
$1.6
Billion $6.2
Billion
2009 2013
http://tinyurl.com/cff56nz - eConsultancy report
Amanda Palmer, cult
US musician, raised a
million dollars from
25,000 fans on
in a month to fund her
new record!
Raised a million whilst
in Beta
Roughly 2/3rds of people who donated are new to the
charity
It comes in many shapes and sizes?
1. MICROFINANCE LENDING - http://vimeo.com/28413747
2. BUY THE PARTS TO BUILD THE WHOLE
3. CHOOSE A DAY
4. BRINGING REAL PROJECTS TO LIFE
Case Study
5. CROWDFUNDING LIVE & EXCLUSIVE
6. INSPIRED BY AN INDIVIDUAL
7. THE CROWD IS THE POINT
8. DON’T HIT TARGET, DON’T GET THE MONEY
• 780 people entered
• 22,847 votes were cast
by 3,471 people
• Averaged 3,200 votes
per week during the
campaign
9. CAN ALL HAPPEN IN A SOCIAL SPACE
10. INVOLVING THE CROWD (NOT JUST MONEY)
Key ingredients?
Start with...
A QUIZ OR A VIDEO
How can you be
more
transparent?
Yay
Boo
How can you
give donors
more choice?
Start with...
A QUIZ OR A VIDEO
How can you make
your online donation
experience more
social?
How can you use
gamification?
IDEA: What’s
your version
of Crowds
FEASIBILITY: Project(s),
content,
reporting
HOW: Platform,
self build or
integrated
MECHANICS: Timings, target,
success!
PROMO: Influencers, viral
spread
ONGOING: Running the
campaign
The results
![Capture Process Share [activity] [new] [existing] [during session] [remotely]](https://img.dokumen.tips/doc/110x75/551a30975503463e778b491d/capture-process-share-activity-new-existing-during-session-remotely.jpg)
