Colin O’DowdBlock 3

Chapter 15

Consumer DigestConsumers Digest is an American for-profit

magazine that allows companies to use its reviews for marketing purposes.

The magazine awards its Consumers Digest Best Buy seal to products its staff judges to be of the best quality for the most reasonable price.

Some of the brands that employ the green and gold "Consumers Digest Best Buy" seal include Cal Spas hot tubs, Bridgestone Tires, Brinks Home Security, Multi-Pure Drinking Water Systems, McKleinUSA Business Cases and Mercury Automobiles.

Buying a CarIdentify the car you wantKnow what the other choices arePick out the car you wantEvaluate the other carsBuy your selected car

Buying a Cell PhoneIdentify the cell phone you wantKnow what the other choices arePick the cell phone you wantEvaluate the other phonesBuy the selected phone

Discount StoresWal-Mart, Kmart, Target

Department StoresJC Penny, Sears, Macys

Specialty StoresHarris Teeter, Payless Shoe Source, Dicks

Sporting Goods

Impulse BuyingImpulse Buying is when you are addicted to

shopping and you buy way to much and you become bankrupt.

You make impulse shopping when you are shopping for cool or expensive items.