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This brief presentation describes the process in which social media has allowed companies to sidestep traditional media to engage in direct conversations with their target consumers.
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Changing Role of Communication
Old Ways of Communication
Wants to promote goods or services to
their target consumers
Traditional Media acts as the middleman providing access
to company’s target consumers for a price Company’s Target
Consumers
Pays money to Traditional Media
in order to gain access to their target
consumers
Pushes out an advertising message
to the company’s target consumers in
hopes of driving sales
New Ways of Communication
Wants to promote goods or services to
their target consumers
Company’s Target Consumers
Traditional Media gets sidestepped in the new world
of communication.
Through social media the company is now empowered to enter into direct conversations
with their target audience offering contests, deals, soliciting feedback, product reviews, building
brand loyalty, etc.
Jeff Mello Founder, Evolution of Communication
p: 404-579-0911 email: [email protected]
web: http://evolutionofcommunication.com facebook: http://www.facebook.com/evolutionofcommunication
twitter: http://twitter.com/EOC_jmello
