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Our Community
The artists we work with are highly skilled in both
art and business
They work in all media including glass, metal, clay,
fiber and 2D
The work ranges from $10 to $10,000 wholesale
They view their galleries as partners… not patrons
From Your Studio to Market
Step by Step Guidance
One-on-One Mentoring
1,800 Success Stories
The Market for Art
The Buyers Market is organized by media
and sectioned by price from
$10 - $10,000
ProductionLtd Edition / Series
One-of-a-kind Works Thomas Markusen, former Prof Suny Brockport. Represented by LeKae Galleries, Earthenworks Gallery. Price range: $400-$2,000 wholesale
Selling… or Selling Out?
Selling the creations of
your own talent, skill, and imagination
isn't like any other business venture.
Should I wholesale?
• More studio time.
• More time at home.
• Llower expenses.
• More profit.
• Do you need to plan ahead?
• When you retire… can you sell your business?
• The only way to build your brand.
What galleries offer
• Purchase Net 30• Promotion • Advertising• Confident Collectors• Increased Value• Consistent Income• National
Representation• Brand Credibility• Museum Contacts• Corporate
Acquisitions• Prestige
Grovewood Gallery, Asheville NC
Attendee Types…
• Contemp Craft Galleries• Fine Art & Frame• Museum Stores & Curators• Catalogs• Non-Profit Galleries• Interior Designers• Architects• Landscape Designers• Fine Jewelry Stores• Designer Fashion
Boutiques• Online Retailers• Media / Press
Buyer Profile…Average Size: 2,000 sf
$600,000 Annual Volume
Owners: 37% Former or current studio artists
Terms: 80% Net 30, 20% Consign
Area: 25 miles
Style: 75% Contemporary
Price points: $50-$5,000
New Morning / Blue Spiral Gallery, Asheville, NC 20,000+sf
Buyers Market FAQ
AmericanCraft.com
1,200 Studios
8,500 Buyers
45 Million Sales
85% Return
Top 200 Shows in America
Tenure
Free Services
• Daily phone support
• Web page 100 images NicheMag.com
• Arbitration assistance
• Direct mail to galleries
• Advertising design
• Sales Training
First Steps…
Market Insider E-News
AmericanCraft.com
Workshops & webinars ArtsBusinessInstitute.o
rg
Subscribe toNiche magazine
Subscribe toAmericanStyle
Next Steps…
Attend the Arts Business Institute this February.
Create clear goals and a detailed timeline.
Connect with a local wholesaling artist or gallery
mentor.
Identify the gaps in the marketplace…
and fill them.
Tips: Dali to DaleBooks, Posters, Videos,Calendars, Postcards, Ties, T-Shirts, Kiddie Craft Kits and even… “authentic” Itsy-Bitsy Sample Art Pieces
… and let’s not forget celebrity stunts!
Beyond consignment…
Artist AssetsObjects
AppearanceExtended
Terms Memo
DeliveryCollector List
Gallery AssetsAdvertising
DollarsEvent PromotionSpaceCollector List
…negotiating tips that work!
Finding Collectors: 101
FaceBook Fan PageFaceBook GroupsFB Museum PagesTwitter & TwellowLinkedIn GroupsGoogle ImagesFlickr SearchContempGlass.org
Niche Magazine
The ONLY guide to gallery & luxury retail management.
25,000 Readers200 artists works featured in
every issue.
Gallery success stories.
Featuring American Made and Canada Made art and fine
crafts.
Online art marketplace & artist catalogs.
www.NicheMag.com
NICHNICHEE MarketplaceMarketplace*1,800 Studios*3,500 Retailers*7,000 Objects
Sell to galleries fromSell to galleries fromthe comfort of your the comfort of your home or studio.home or studio.
AMERICANStyleMagazine
5,000 Newsstands
500 Galleries
35 Partners Museums/Orgs
35,000 Paid/Requested
50,000+ Press Run
125,000 Readers
City Arts Tours
100100
City Arts ToursCity Arts Tours
500500
Gallery PagesGallery Pages
2500 2500 Free Gallery ListingsFree Gallery Listings
Should I sell at retail fairs?
• Can you get into the “right” shows every year?
• Can you find the right customers?
• Can you get top prices for your work?
• Is your work the type that requires your personal selling skills?
• How will you handle more time away from home and studio?