Using social media to develop your scientific career

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These slides outline how you can harness social media to boost your professional profile, collaboration, information gathering, and public outreach. Practical information includes how to establish an online presence, effectively use Twitter and other useful platforms (e.g., blogs, Linkedin), and best manage the deluge of online information. First presented at NORMENT, KG Jebsen Centre for Psychosis Research, University of Oslo on the 8th of October, 2014


  • 1. Using social media to developyour scientific careerDaniel S. Quintana - @dsquintanaNORMENT, KG Jebsen centre for psychosis research, University of Oslo

2. There are two approachesfor the scientist on socialmedia Talking to other scientists" Engaging the public" 3. As scientists, were losing thepublic relations battle. 4. I skate to where the puck is going to be, notwhere it has been- Wayne Gretzky (via his Dad) 5. While science outreach iscrucial, here were goingto focus oncommunication with otherscientists & interestedstakeholders. 6. Im not pretending to be aexpert here, this is aboutmy personal experience -with some data thrown in 7. We dont have a choice onsocial media. The choice ishow well we do it.Erik Qualman, author of Socialnomics" 8. People arealready talkingabout yourresearch online,dont miss thechance to be apart of thatconversation. 9. People willgoogle yourname, what willthey find? 10. 35% of academicsdont exist online.Bastow et al., (2014) The Impact of the Social Sciences 11. Can people easily findyour publications? YourCV? Your area ofexpertise? 12. Research willalways need tobe disseminated,social media is ajust new ameans ofdistributing yourideas. 13. Darwins voyage,if he had asmartphone 14. In an another lab, almost10,000 people liked anews story about theirresearch that a local TVstation posted on theirFacebook page.They only realised this sometime later, when it wastoo late - stories have a VERY short half-life online. 15. Five reasons why socialmedia is worth your time1. Exposure"2. Collaboration"3. Source of information"4. Shift from impact factors to social media metrics"5. Peer support 16. 1. Social media boostsyour exposure Traditionally, you had to rely on journalpublications (slow) or conferences(infrequent/expensive)" Social media helps level the playing field " Good ideas are spread, exponentially " Less time between publications, you cancontinually add to the conversation" 17. Twittermentionsboost PDFdownloads& citationsShuai et al., (2012) PloS One 7(11)" 18. 2. Social media canfacilitate collaboration Someone out there is in need of yourexpertise, now they can find you" The distance between disciplines becomemuch smaller" Pre-conference ice breaker" Twitter collaborations are now becomingmore commonplace" 19. Lets say as a psychophysiologist, Im interestedin exercise physiology 20. Social media cuts out the middlemanbetween research areasHRV 3.0.Social mediapsycho-physiologyexercisephysiologyPhysicalactivity inpsychiatricdisorders 21. 3. Social media provides agreat source of information Cant access a paywalled article? Noproblems with #ICanHazPdf" You can eavesdrop on thousands of watercooler conversations" Unsure about some code? Just tweet thedeveloper!" Want to get better at writing? Lots of greatblogs on becoming a better writer 22. #iCanHazPDF?"!Ask and you shallreceive (most ofthe time). 23. Bayesianstatistics orfrequentiststatistics? Letslisten in"! 24. A twitterconversion with thedeveloper of an Rpackage"! 25. 4. The shift from impactfactors to altmetrics Altmetrics = alternative metrics" More journals are emphasising altmetrics(e.g., Frontiers, PLoS)" Also a shift to post-publication review (e.g.,Pubmed commons)"!! 26. 5. Social media providespeer support Communities have come together to formad-hoc peer support" #PhDchat & #ECRchat" #ShutUpAndWrite" #Rstats"! 27. Common objectionsI dont have the time for thatI need to learn a new languagePeople in my field dont use social media 28. I dont have the time for thatYou get what you put inI need to learn a new languageNo wrong way, be naturalPeople in my field dont use social mediaGreat opportunity for you 29. What are some socialmedia platforms that canyou use? Twitter" Blogging"" Linkedin/Facebook" Slideshare/Figshare 30. Twitter No barrier for entry, just sign up" Huge community of researchers" Unlike Facebook, majority of profilesare public" Easy to add links and images"! 31. Blogging There are a number of bloggingplatforms, you can get started inminutes" Roadtest your ideas - many posts haveevolved into papers and books" No matter how niche, theres anaudience" Good writing practice"! 32. Facebook ! Best suited for scientific outreachand groups" Some scientists use this as acommunication tool with others butmany keep Facebook for family/friends " Less open than twitter" Facebook chooses what yourfollowers see (twitter doesnt)"! 33. Do you want to keep your privatelife and work life separate? 34. Facebook for outreach! Groups can have a number ofadministrators that can share theload " You can set up notifications so youdont miss posts" Always interesting content to share"! 35. Linkedin Linkedin profiles rank high whenyour name is googled" Engage with industry" List your publications " Universities and industry post jobshere"!! 36. Both perform similar functions, goodmeans of highlighting your research" Facebook for academia" Can add your CV and publications"! 37. Getting your own online webpageHRV 3.0.How can thisknowledgeUni webpage profileinformWordpress/Tumblr/Bloggerprevention &treatment?FlexibilityEase of usePersonal website 38. Some twitter tips Change the default profile picture (doesnthave to be a profile shot but could help forconferences etc)" Write an informative bio" In bio, link to website " Make lists to turn down the noise" Search and save #hashtags (great forconferences) 39. Some twitter tipsIts not a just onewayconversationEngage with others! 40. How to get started ontwitter Have a look at who other people arefollowing" Share some links, if youve come acrossan interesting paper your followers wouldfind that interesting too" Have fun! Doesnt have to all be aboutwork"! 41. How to keep an eye ontrends Set up article, author and keyword alertson Google Scholar" Google news alerts with names orkeywords"!! 42. With social media, youcan access data on howyoure doing 43. Information provided bytwitter analytics How many people see your posts?" Are people actually engaging with theseposts?" Where do my followers live (i.e., whenwill they be most active on twitter?)" Easy to set up at" 44. People that have seen the tweetNumber of engagementsThis link is interestingIm going to read this laterOthers may find this interestingWho is this person? 45. Information provided bygoogle analytics How do people reach your website?" Where are they from?" What percentage are using smartphones?" Not as straightforward to set up but there areplenty of guides online" 46. Case study:"!How I discovered peoplefrom a separate field areinterested in myresearch. 47. Analytics = dataHRV 3.0.Spike in traffic to one postHow can thisknowledgeinformWhats the source?prevention &treatment?New audience for research 48. Social media cuts out the middlemanbetween research areasHRV 3.0.Social mediapsycho-physiologyexercisephysiologyPhysicalactivity inpsychiatricdisorders 49. Social media cuts out the middlemanbetween research areasHRV 3.0.Social mediapsycho-physiologyexercisephysiologyPhysicalactivity inpsychiatricdisorders 50. Ok, Im not quite readyto dive into social medianow but what should Ido at the minimum? 51. Bare minimum for thescientist on social media Set up a twitter account" Complete your Google Scholar, Linkedinand Researchgate profiles" Purchase your domain name (no need toset up a webpage, yet)" 52. Any questions?Just ask (or tweet @dsquintana)