The Market for Real-Time PCR 2016

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OVERVIEW

Interactive Market Intelligence: The Market for Real-Time PCRMAY 2016

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Interactive Market Intelligence: The Market for Real-Time PCR

n TABLE OF CONTENTS

n STUDY SCOPE ..........................................................................................................................................................................3

n REPORT HIGHLIGHTS .......................................................................................................................................................4

n OVERVIEW .................................................................................................................................................................................6

n INTERACTIVE MARKET INTELLIGENCE .......................................................................................................... 8

n SELECTED DATA .................................................................................................................................................................10

n METHODOLOGY .................................................................................................................................................................. 12

n PRICING ...................................................................................................................................................................................... 13

n CURRENT 2016 REPORT TITLES ..........................................................................................................................16

n ABOUT BIOINFORMATICS LLC .............................................................................................................................. 17

Report #16-009





Interactive Market Intelligence: The Market for Real-Time PCRSTUDY SCOPE

n STUDY SCOPEThis Interactive Market Intelligence report will help you to compete in The Market for Real-Time PCR:

n Estimate market size, share and growth by region, industry segment and product category

n Understand the drivers of brand loyalty and compare brand performance

n Measure customer satisfaction with instrumentation and consumables

n Highlight the strengths and weaknesses of competitors and their customers’ likelihood-to-switch

n Compare to 2015 data to monitor trends and identify changes





Interactive Market Intelligence: The Market for Real-Time PCRHIGHLIGHTS

n REPORT HIGHLIGHTSMarket Analytics

n Estimated lab size and annual lab budget

n Annual lab budget associated with the purchase of real-time PCR consumables and instrumentation

n Supplier share in terms of laboratory spend for real-time PCR consumables

n Market growth in terms of budget in the next 12 months

n Expected real-time PCR instrumentation purchasing over the next 12 months

n Funding sources for real-time PCR

Brand Analytics

n Awareness and utilization of suppliers of consumables and instrumentation for real-time PCR

n Customer satisfaction with suppliers of real-time PCR products

nCustomerassessmentofsupplier-specificbrandperformance





Interactive Market Intelligence: The Market for Real-Time PCRHIGHLIGHTS

n Report Highlights (continued)

Customer Analytics

n Customer satisfaction with real-time PCR products

nCustomerassessmentofsupplier-specificreal-timePCRproductperformance

n Likelihood to recommend suppliers of real-time PCR products

n Likelihood to repurchase products

n Likelihood to switch primary suppliers for real-time PCR products

n Motivation for switching primary suppliers

Workflow Analytics

n Years of experience performing real-time PCR

n Types of real-time PCR performed

n Plate formats utilized

n Current level of real-time PCR performed and the expected change in throughput in the next 12 months





Interactive Market Intelligence: The Market for Real-Time PCROVERVIEW

n OVERVIEWThe market for real-time PCR instrumentation and consumables is a mature

market with nearly half of life science researchers (percentage varies by region

and segment) performing the technique. Introduced more than 25 years ago, real-

time PCR is among the most critical techniques used in biological research and

increasingly, clinical diagnostics and applied markets. The maturity of the market,

however, does not diminish its immense importance to suppliers, including those

who currently dominate the market.

In a mature market, suppliers must determine their optimal position within the

market; market position derives from leveraging the strengths of the company. A

company’sstrengthsinfluencetheappropriatenessofpursuingastrategyofcost

leadership,differentiationorfocus-orstrategiccombinationthereof.

The market of real-time PCR continues to grow, albeit not at the heady rates of 10

to 12 years ago. To get the most out of a highly competitive market, successful real-

timePCRsuppliershavelargelypracticedincrementalinnovationtodifferentiatetheir

offeringstodrivegrowth.






Notable recent trends include:n New platforms optimized to support high throughput applications and assay

miniaturization.

n Instrumentation and software solutions that provide researchers with enhanced connectivity.

nStandardizedworkflowsandreagentkitscreatedtosupportcustomersworkinginareasbeyond discovery research - including infectious disease detection, cancer biomarker testing, veterinary diagnostics, food testing, and forensics.

nNewapplicationsandtargetssuchassinglecellanalysis,confirmatorytestingfollowingNGS, and IncRNAs, drive the development of new solutions to enhance productivity.

The 2016 Market for Real-Time PCR explores laboratory budgets, throughput and

workflowstohelpsupplierspinpointareasforstrategicinnovation,differentiation,or

cost-cuttingefficiencies.






n INTERACTIVE MARKET INTELLIGENCEThe Market for Real-Time PCRisthefirstreportutilizingourgroundbreaking

Interactive Market Intelligence solution that is changing the way market research

is reported and used. Traditional market research reports delivered in print or

PDF depict data in mundane charts and graphs. By incorporating dynamic data

visualization at the core of everything we do, Interactive Market Intelligence

addsawholenewdimension.Fromcorporateboardroomstorepsinthefield,

Interactive Market Intelligence delivers market data through visually engaging and

customizable dashboards. Customized view of the data can then be easily exported

intoofflinepresentationsasneeded.

INTERACTIVEMARKET INTELLIGENCE






n INTERACTIVE MARKET INTELLIGENCE (continued)

Interactive Market Intelligence is a cloud-based market research delivery platform

that provides superior data reporting to PDF reports, PowerPoint and other business

intelligence tools. Unlike a PowerPoint presentation which is linear and static, one of

the core features of Interactive Market Intelligenceistheabilityofuserstofilter

and create literally hundreds of views of data—all easily obtainable from a small set

of core “key metrics” slides that include Market, Brand, Customer and Workflow

analyticsinwell-definedsegments

of the life science market.

With your purchase of this report, we invite you to set up a meeting with our report

teamofscientificandbusinessanalysts.Wecanansweranyquestionsyoumay

have about the study results and we can share with you what we believe to be the

significanttrendsaffectingyourmarket.

INTERACTIVEMARKET INTELLIGENCE





Interactive Market Intelligence: The Market for Real-Time PCRSELECTED DATA

MARKET ANALYTICS: INCIDENCE OF LABS PERFORMING REAL-TIME PCR

n SELECTED DATA





Interactive Market Intelligence: The Market for Real-Time PCRSELECTED DATA

BRAND ANALYTICS: BRAND REPUTATION COMPARISON

n SELECTED DATA





Interactive Market Intelligence: The Market for Real-Time PCRMETHODOLOGY

n METHODOLOGYThis Interactive Market Intelligence report is based on the responses of over 900

qualifiedscientistscurrentlyperformingreal-timePCRintheirresearch.Theresults

are presented online using our innovative Interactive Market Intelligence online

dashboard and refreshed with biannual updates.







Interactive Market Intelligence: The Market for Real-Time PCRPRICING

n PRICING Why Buy Our ReportsSource of Independent, Unbiased Research

Unlikereportsfromotherfirmsthatarebasedonanalyst’ssubjectivesummaryof

information from publicly available sources, our reports are based on the results of

detailedsurveysofhundreds—eventhousands—ofscientificandmedicalprofessionals

who buy your products.

Developed by a Team of Experts

Our questionnaires are developed by a multidisciplinary team of scientists, industry

veterans and market research experts with years of experience. These professionals

understand that survey questions need to be asked in a way that ensures the answers

will directly address the business challenges you face. Once the survey data is collected,

this same team creates a unique report the presents the reader with a thorough

understandingofthetopic,andthescientificandbusinessimplicationsoftheresults

based on sophisticated statistical analytics.






Carefully Selected Survey Participants

When others promote results from their online surveys, they fail to mention the

uncontrolled nature of their broadcast email invitations. To provide you with the most

valid and accurate results possible, the respondents to our surveys are members of

our unique online panel—The Science Advisory Board®—which consists of thousands

verifiedlifescienceandbiomedicalprofessionalswhohaveagreedtotakepartinour

surveys, focus groups and other market research activities. These respondents are

carefullyselectedbasedontheirprofessionalqualifications,marketsegmentsand

geographic regions. We can even select them based on the products they use and

their preferred suppliers.

Complimentary Consulting Provided

Withyourpurchase,weofferonefreehourofconsultationwithourtalentedteam

ofscientificandbusinessanalystswhocreatedthereports.Duringthisconsultation,

we can answer any questions you may have about the survey results and what we

believetobethesignificanttrendsaffectingthemarket.






Custom Analysis & Research Available

If you’d like to delve deeper into the data from a study, we can always perform

custom cross-tabulations or other analysis on your behalf. We can even pose follow-

up questions to respondents who answered in a particular way or conduct a custom

study to extend your knowledge.

Take advantage of the unique capabilities of this Interactive Market Intelligence

analytics model from BioInformatics LLC accessible from anywhere at anytime on

your laptop or tablet.

All licenses are active for a 12-Month term.

Single User Log-In: $3,500

Up to 5 User Log-Ins: $5,500

Company-Wide License (for up to 25 User Log-Ins): $7,500

Includes access to the 2015 report to monitor trends and changes in the market.

With your purchase of this report, we also invite you to set up a meeting with our

reportteamofscientificandbusinessanalysts.Wecanansweranyquestionsyou

may have about the survey results, and we can also share what we believe to be the

significanttrendsaffectingyourmarket.






n CURRENT 2016 REPORT TITLES

Digital Marketing to Life Scientists: Building Digital Loyalty Now Available

The Market for Real-Time PCR Now Available

The Market for Cell-Based Assays Now Available

The Market for CRISPR/Cas9 Genome Editing Products Now Available

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n ABOUT BIOINFORMATICS LLC

BioInformatics LLC, along with our SDi division, is the premier research and advisory

firmservingthelifescienceandanalyticalinstrumentindustry.Since1994,wehave

beenprovidingoff-the-shelfreports,custom-designedstudiesandmarketanalysisthat

enable companies to understand their market and competitors through the eyes of the

most important information source of all — the people who buy their products.

By leveraging our online professional network of tens of thousands of biomedical

researchers, we have supported more than 500 companies and provided insights

that lead to better business decisions. Our expertise include assessing the size and

attractivenessofmarkets,optimizingproductconfigurationsandpricing,validating

corporate acquisitions, measuring customers’ brand loyalty, and evaluating brand

strength and positioning.

FormoreinformationaboutBioInformatics’productandserviceofferings,

please visit our website at www.gene2drug.com, call 703.778.3080 x15,

or email [email protected]

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