SOCIAL MEDIA: IS IT WORTH IT?TWITTER:

@GETOZSTANDING

Matthew Mclaughlin, Loughborough University, EnglandPersonal Twitter: @matthewlboro

Email: matthewmclaughlinemail@gmail.com

GET SOCIAL!!

www.facebook.com/matthewlboro @matthewlboro

DISSEMINATION STRATEGIES : SOCIAL MEDIA,

WHY SHOULD WE DO IT? PER YEAR, PHYSICAL INACTIVITY COSTS AUSTRALIA**:

-$13.8 BILLION-16,000 PREMATURE DEATHS

-1.8 SICK DAYSCONTRIBUTES TO 24% OF CARDIOVASCULAR DISEASE (IN AUSTRALIA*)

* = Begg, S. J., Vos, T. and Barker, B. (2008) ‘Burden of Disease and injury in Australia in the new millennium: measuring health loss from diseases, injuries and risk factors.’, Med J Aust, 188, pp. 36–40.** = Medibank Private. The cost of physical inactivity. Medibank private, 2008:7, 9. via http://www.medibank.com.au/client/documents/pdfs/the_cost_of_physical_inactivity_08.pdf

WHY SHOULD WE DO IT?

•HORIZON SCANNING/FUTURE•NEW RESEARCH•MYTH BUSTING… BUT BE

CAREFUL…..

•NETWORKING•JOB SEARCHING/POST

GRAD/PHD ETC.•PERSONAL – BUT BE

CAREFUL….

Possible reasons include:

HOW IT WORKS. STRATEGY:•SERVES HEALTH CHANGE BY:•INFORM•REMIND•MOTIVATE•SUPPORT

SOCIAL MEDIA: WHY WE SHOULD BE STRATEGIC.

TO BE SUCCESSFUL…•COMBINE WITH COMMUNITY ACTIVITIES - NOT “STAND ALONE”•MORE SUCCESSFUL IF*:• INFORMED BY RESEARCH•TARGETED TO SPECIFIC AUDIENCE• PROCESS EVALUATED

* = Lankford, T., Wallace, J., Brown, D., Soares, J., Epping, J. N. and Fridinger, F. (2014) ‘Analysis of Physical Activity Mass Media Campaign Design’, Journal of Physical Activity and Health, 11(6), pp. 1065–1069. doi: 10.1123/jpah.2012-0303.

SUCCESS STORIES:•META ANALYSIS OF NINE ADULT CAMPAIGNS CONCLUDED

SIGNIFICANT EFFECT ON PROMOTING MODERATE INTENSITY WALKING•CAMPAIGNS IN ANALYSIS INCLUDING:•NEW ZEALAND – “PUSH PLAY”•CANADA – “CANADA ON THE MOVE”•ENGLAND – “ACTIVE FOR LIFE”

OTHER SUCCESS STORIES??