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PEV : FUTURE BEHAVIOR
ACCEPT AS A SUSTAINABLE MODE
EXERCISE ON THE GO
Package Delivery Mode People Mover Mode
HUMANATTITUDE
(VALUES)
HUMANBEHAVIOR
(PATTERNS)
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 6
PERSUASION SOCIAL INFLUENCE
anac$onofcausingsomeone
todosomethingthroughreasoningorargument
acapacitytohaveaneffecton
thebehaviorofsomeoneinasocialcontext
h"p://levieva.blogspot.fi/2011/06/social-psychology.html
77%of previous riders actually pedaled
not pedaling
pedaling
Exterior Interior
53383Kcal burned
@ags<
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
SOCIAL INFLUENCE
Downward Upward
Injunctive Descriptive
Goal Gain
Goal Together
Participants Onlookers
@ags<
CTCompetition
SLSocial
learning
SCSocial
comparison
CRCooperation
NINormativeinfluence
SFSocial
facilitation
RERecognition
INVOLVEMENT
ENGAGEMENT
PARTICIPATION
http://mcsmb.com/mobile-apps/
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 21
Thanks: Matthias Wunsch
PERSUASIVE Change Care SocialEngineering
SMART Classify Understand BigData
SENSIBLE Read Feel SensorNetworks
Persuasive Cities for Sustainable Wellbeing
Dr. Agnis Stibe 24
h"ps://vimeo.com/151414235
PEV 2: Persuasive Electric Vehicle (Autonomous People/Goods Mover)!
77%of previous riders actually pedaled
not pedaling
pedaling
Exterior Interior
53383Kcal burned
APPRECIATE UNNECESARYFAIL
Self-Contained January1st Self-Driven
FUTURE BEHAVIOR
PRESENT BEHAVIOR
TARGET GROUP