Presentation: UC Berkeley DataLead 2014

Big Data is the Future of the EnterpriseUnleashing insights from data to power new revenue opportunities

Jeff YoshimuraChief Marketing Officer, Aviso Twitter: @jeffyoshi

CONFIDENTIAL 2

Enterprise Software Through the Years

Cloud Computing

Smart DataApplications

MainframeClient/Server

Pre-2000 2000-Present Future

CONFIDENTIAL 3

What can we learn from

the consumer world?

CONFIDENTIAL 4

Data Science is Fueling Killer Growth

Predictive insights let consumer vendors sell more

Movie recommendations

Personalized shopping

Search enginemarketing

Rider destinations

Employment recommendation

s

Social behaviorrecommendation

s

CONFIDENTIAL 5

CONFIDENTIAL 6CONFIDENTIAL 6

CONFIDENTIAL 7CONFIDENTIAL 7

What about enterprise companies?

CONFIDENTIAL 8

Stuck with Dumb Apps : CRM, ERP, Spreadsheets

CONFIDENTIAL 9

What Can Data Science Do for Enterprises?

Predict customer

churn

Discover the best leads

Predict sales forecasts

Identify at risk deals

Find new revenue

opportunities

CONFIDENTIAL 10

Use Case: Optimizing the Lead Funnel

What are my best campaigns?Who are my best leads?

Leads

Nurture Campaigns

Opportunities

Closed Deals

CONFIDENTIAL 11

What is the level of customer engagement?

How is usage and adoption of the

service?

What is the billing and payments history?

USAGEADOPTION

CUSTOMERSATISFACTION

BILLINGS AND PAYMENTS

Are customers adding more and renewing?

ADD-ONS RENEWALS

INSIGHTS ACROSS CRITICAL CUSTOMER DATA

Use Case: Preventing Customer Churn

CONFIDENTIAL 12

Use Case: Predicting Quarterly Sales

DAY 1 DAY 90DAY 30 DAY 60

$

EXPECTED FORECAST TRAJECTORY

CURRENT BOOKINGS

DATA SCIENCE FORECAST

CONFIDENTIAL 13

Data science in the enterprise will create

massive new revenue opportunities

“Big data will revolutionize the way enterprises do business to a degree similar to the advent of the Internet

in the 1990s.” April 2014

Presentation: UC Berkeley DataLead 2014

Big Data is the Future of the EnterpriseUnleashing insights from data to power new revenue opportunities

Jeff YoshimuraChief Marketing Officer, Aviso Twitter: @jeffyoshi