Making the Sale:

How to Sell More Books on your Website

Part 2

Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website

sales

Web

site

Sal

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tats

We’ll continue exploring some of the reasons that online shoppers leave without

purchasing

Why do online shoppers leave without paying?

Areas to consider looking at when improving your website sales

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A big reason you lose web sales

can be due to the checkout process

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Every click your potential

customer has to make can cost you 5% of your traffic

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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If you require several clicks to get to the cart,

you now have lost 20% of traffic on

your website

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Put a “Shop” or “Buy Now” on your

home page so visitors know

immediately where to click to buy

See more at: Tip #32 of 52 Ways to Market Your Book

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Another reason you lose web sales can be

due to site security

See more at: Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website sales

Ways to Avoid the Top Web Sales Failures

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Buyers need to know you are

taking care of their personal details

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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Adding security messages like

“Secure Checkout” can make all the

difference

See more at: Tip #32 of 52 Ways to Market Your Book

Ways to Avoid the Top Web Sales Failures

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According to a recent Entrepreneur

Magazine article, adding a security

message increases chance of a sale by

16%

See more at: Tip #32 of 52 Ways to Market Your Book

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Be Our Guest…The story with Sign In/Sign Up

See more at: Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website sales

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Don’t force visitors to create an

account in order to purchase

See more at: Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website sales

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Conversion rates can increase by 45%

if you allow shoppers to be your guest during their

visit

See more at: Tip #32 of 52 Ways to Market Your Book

Areas to consider looking at when improving your website sales

Be sure to see more slides in this series, and more ways to avoid losing online

sales.

How to Sell More Books on your Website

Tip #32 of 52 Ways to Market Your BookTip #32 of 52 Ways to Market Your Book