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Making the Sale Through Social Ecommerce Sites Chris Bennett @chrisbennett 97thfloor.com @97thfloor http://bit.ly/SMX-Social-Pinterest

SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest

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Page 1: SMX Social - Making the Sale Through Social Ecommerce Sites: Pinterest

Making the Sale ThroughSocial Ecommerce Sites

Chris [email protected]

@97thfloor

http://bit.ly/SMX-Social-Pinterest

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most popular categories *http://www.repinly.com/stats.aspx @chrisbennett

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most popular categories *http://www.repinly.com/stats.aspx *try to make content that is multi category @chrisbennett

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create them with multiple categories in mind

DIY & crafts

People

Photography

Technology

Weddings

http://socialsiteexplorer.com/search/11191 @chrisbennett

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5the best social traffic since...ever

@chrisbennett

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traditional infographics get no love on Pinterest@chrisbennett

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incorrectly sized graphic@chrisbennett

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only 3k in traffic??

???

@chrisbennett

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< 5,

000

pixe

ls

make them have to go to your website@chrisbennett

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Pinterest eats it up!http://socialsiteexplorer.com/search/11160 @chrisbennett

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right size. right traffic.@chrisbennett

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DIY & how to’s have shown the most success@chrisbennett

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anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814

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anyone could make this in 5 minshttp://iwastesomuchtime.com/on/?i=16814

@chrisbennett

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push 2-3 times per day during peak hours@chrisbennett

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the key to successful, visual content@chrisbennett

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stop thinking “linkbait”http://selnd.com/SEL-linkbait @chrisbennett

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http://www.noomii.com/advent-calendar-2012/http://socialsiteexplorer.com/search/11931

Created Lead in image w/ call to action on it and hide it on the page

Launched 5 Days Ago over 1,300 Subscribers

@chrisbennett

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@chrisbennett

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Created an image that tweaked the same content for the Holidays!http://kisstixx.com/the-science-of-kissing/ @chrisbennett

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large title

easy to read steps

get your format right@chrisbennett

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40k repins – over 80k uniques@chrisbennett

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Branded in the Graphic

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Pin it to Win ItNeed big followingLeverage FB & Twitter

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@chrisbennett

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@chrisbennett

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no social site will grow your reach as quickly

*TIP* If you have a related blog you are more likely to be added.

@chrisbennett

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call to actionhttp://www.dropdowndeals.com/blog/diy-starbucks-holiday-drinks/

@chrisbennett

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@chrisbennett

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social sharing home runhttp://socialsiteexplorer.com/search/11136 @chrisbennett

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1ST piece @chrisbennett

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22ndnd & 3 & 3rdrd piecespieces

social traffic that converts@chrisbennett

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10 10 days!!days!!

increased growth month-over-month@chrisbennett

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SEO for Pinterest: Pin Ranked #1 for 3 weeks brought over 500 new followers to Pinterest account @chrisbennett

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Chris [email protected]

@chrisbennett

http://bit.ly/SMX-Social-Pinterest