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Industry Chatter SMX Social 2012: Best Tweets on Tools Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge. www.InhouseExchange.com Hmm...

Social Media Marketing Statistics from SMX Social 2012

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Page 1: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

Page 2: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

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“@bobstanke talking about social and sports. Says Twitter activity has led up to 4,000 walk-ups on game day to buy tickets. #SMX #12A”

@markdubya

Page 3: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“people care to look at your pintrest from 6-8 am and 6-8pm via @aknecht @HusamSarris #SMX”

@judylee

Page 4: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“@isearchmedia Can you guess what soial site have increased users by 6,000+ % since last year? Answer: Pintrest #smx #socialmedia”

@isearchmedia

Page 5: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Del Harvey of Twitter says that 88% of Twitter users follow brands for free stuff. #smx #1key”

@AkvileHarlow

Page 6: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Interesting…more than half of sharing on Google+ is done privately via circles. @vicgundotra #smx”

@kellyhclay

Page 7: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“If 30% of your audience has a G account & you effect their search results why are you not on G+ @marktraohagen #SMX #23A”

@aknecht

Page 8: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Cedbury is seeing a 17% increase in CTR due to Google+ work, also check out H+M @vicgundotra #smx”

@Lokitis

Page 9: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Find out what the right amount of tweets per day is by look at your competitors #brands #smx #socialmedia #conversion”

@AyaKabbara

Page 10: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@dannysullivan

“A 2 pixel border on a Facebook ad created a 10% clickthrough rate increase says @memarin1 of @plinkdotcome #smx #13b”

Page 11: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@PubEditMedia

“Average Facebook campaign costs $864 nets 4,000 email addresses #smx”

Page 12: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@AmyVernon

“#SMX #12b Traditional display ads are hit up after work hours. But on FB, ads are hit all day long. @PerkieDiem”

Page 13: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@cheralynw

“62% of consumers have engaged in customer support through social media, according to Greg Kihlstrom @carousel30 #smx ”

Page 14: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

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@DAC_group

“92% of internet users first use search engines to research a product via @HubSpot @daver #21B #SMX”

Page 15: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@luizgulramos

“Google indexes only the first 18 characters of your public Facebook posts. #SMX”

Page 16: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@iPersonalBrand

“Do you post on weekends? Facebook interaction rates are 15% higher on Saturday & Sunday #11A #SMX @socialmedia #facebooktips #SocialBiz”

Page 17: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

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@cherylloraas

“95% of US online consumers have a facebook profile! @daver #SMX #21B”

Page 18: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@danielhaim

“70% of @Pintrest users are female. 81% of Pintrest users between 22-55 years old. #SMX #21A ”

Page 19: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@KevinSaysThings

“Kinda surprising but really useful stat: The best time to post to community boards is 9PM EST #SMX”

Page 20: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@AkvileHarlow

“Don’t complicate posts. 5 posts about your space, 3 about your product, 2 personal. - @aaronfriedman #smx #12a”

Page 21: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@JenerationY

“The cost of acquisition is noticeably higher during the holidays. More competition trying to deliver sales. #smx #13b”

Page 22: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@teedubya

“It takes 5 tactics to drive people back to your posts.. So use different tactics for each piece of content you create. #smx #14a”

Page 23: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Increase social with email: adding a like box on a landing page, created 30k new likes in 10 days.”

@teedubya

Page 24: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@SocialMichelleR

“Social data shows you who your customers really are, & what they are actually interested in TODAY @ethandobson #22A #SMX”

Page 25: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

@KevinSaysThings

“Kinda surprising but really useful stat: The best time to post to community boards is 9PM EST #SMX”

Page 26: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

@JenerationY

“The cost of acquisition is noticeably higher during the holidays. More competition trying to deliver sales. #smx #13b”

Page 27: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

@luizgulramos

“If you are asking if your brand is on too many social media channels – it probably is. Better to do few well than 100s poorly #SMX”

Page 28: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

@teedubya

“It takes 5 tactics to drive people back to your posts.. So use different tactics for each piece of content you create. #smx #14a”

Page 29: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

“Increase social with email: adding a like box on a landing page, created 30k new likes in 10 days.”

@teedubya

Page 30: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@teedubya

“Blog posts are like girl’s skirts: they should be short enough to be intersteding and long enough to cover the subject. @jennifercario #smx”

Page 31: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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Hmm...  

@luizgulramos

“Google indexes only the first 18 characters of your public Facebook posts. #SMX”

Page 32: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@iPersonalBrand

“23% higher interaction on Facebook posts with 80 characters or less. #smx #11A #socialmedi @facebook”

Page 33: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

@AmyVernon

“#SMX #12b Traditional display ads are hit up after work hours. But on FB, ads are hit all day long. @PerkieDiem”

Page 34: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@RavenCourtney

“FB shares increased conversion at @plinkdotcom. ‘Once people start investing in your product, they’ve now advocated for you.’ @memaric1 #smx”

Page 35: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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@SocialMichelleR

“email addresses acquired on FB are better qualified due to the level of social interaction with the brand @ethandobson #22a #smx”

Page 36: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

“Cedbury is seeing a 17% increase in CTR due to Google+ work, also check out H+M @vicgundotra #smx”

@Lokitis

Page 37: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

“Del Harvey of Twitter says that 88% of Twitter users follow brands for free stuff. #smx #1key”

@AkvileHarlow

Page 38: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

www.InhouseExchange.com

Hmm...  

“Find out what the right amount of tweets per day is by look at your competitors #brands #smx #socialmedia #conversion”

@AyaKabbara

Page 39: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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“Asking for a RT significantly increase your retweet rate @mathewgulver #12B #SMX”

@SocialMichelleR

Page 40: Social Media Marketing Statistics from SMX Social 2012

Industry Chatter SMX Social 2012: Best Tweets on Tools

Do you ever wonder how others succeed where you struggle? Get answers from in-house marketers who already faced your challenge.

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Hmm...  

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