Lessons from Digital Natives: How the Most Innovative Companies

Scale their Business with DataJarah Euston

Co-Founder & VP Business Nexla

@jarahk

@NexlaInc

Data is growing

Data movement between companies is growing

Companies want to focus on creating value from Data

ANALY- DATA INTEGRA-

BUILDING DATA PIPELINES

ETL JOBSTROUBLE-SHOOTING

OTHER DATA CLEANUP AND/ OR PREP

DATA MODELING

22%

13%14%

11%9%

19%

17%

16%

47% of data professional’s time spent

on DataOps

Source: The Definitive Data Operations Report, May 2017, n = 311

But instead spend half of their time

trying to get the data

ANALY- DATA INTEGRA-

BUILDING DATA PIPELINES

ETL JOBSTROUBLE-SHOOTING

OTHER DATA CLEANUP AND/ OR PREP

DATA MODELING

22%

13%14%

11%9%

19%

17%

16%

Source: The Definitive Data Operations Report, May 2017, n = 311

I N T R O D U C I N G D ATA O P E R AT I O N S

“Data Operations” is the function that delivers data to the person, system, or

application that can turn data into business value

Monitor & Manage

Dependable data flow from hundreds of

sources. Data dictionary

management. Alerts.

Ease of Use

Built for the tech-aware business user, intuitive UI allows for democratized, easy

set-up

Connect & Move

Move data where it needs to be. Inter-

company, multi-cloud and hybrid

cloud

Transform

Serverless compute to format data from partners in your preferred

manner

Security

Rights management, compliance,

auditability, access management

T H E F I V E P I L L A R S O F D ATA O P E R AT I O N S

Lessons from Digital Natives

T H R E E R U L E S F O R S T R E A M L I N I N G D ATA O P S

Arm Yourself Reduce your dependency on engineering to get the data you need

Set it and Forget it Outsource the monitoring—it’s not important… until something breaks!

Address the Root Cause Make integration easy, for you and your partners1

2

3

P O W E R I N G C O M M U N I T Y AT P O S H M A R K

• Poshmark is the largest social commerce marketplace for fashion

• “Poshers” are a very passionate and active community

• To best serve the community, the exec team wanted access to the latest customer support metrics any time

• The support team needed easy access to historical data for staffing purposes

• The analytics team needed access to data to perform advanced analyses

A D D R E S S T H E R O O T C A U S E

• Data available from the desk.com dashboard was insufficient and required manual processing

• Poshmark needed to get data from the desk.com API to more easily analyze customer support data

• They wanted the data available in Looker, their trusted BI tool

1

A R M Y O U R S E L F

• Poshmark used Nexla to integrate the desk.com API in days, not weeks, without engineering effort

• Data is now flowing into their Redshift database

• Poshmark uses Looker as their BI tool of record. With data in Redshift, they can how use Looker to build dashboards and perform analyses

2

S E T I T A N D F O R G E T I T

• Poshmark doesn’t have to worry about API changes or outages—Nexla monitors it for them

• Alerts make it easy to know when data has changed, or something looks off

• Data lineage makes troubleshooting easy

3

Monitor Connect Transform & Secure

• One view of all data sources • Track volume, partner usage • Receive alerts to any schema or data

changes— we tell you if something is wrong

• Don’t write custom APIs— connect directly to your data stores

• Solves problem of different data platforms

• Your partners choose how they want to receive data

• Transform data in real-time: hash, anonymize, tokenize

• Dozens of built-in transforms such for currency, IP, Time, User Agent, Geo, Numerical and String data

• Write your own custom transforms

R E A D Y T O S E T I T A N D F O R G E T I T ?

nexla.com @NexlaInc

Thank You!