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2nd, 3rd, 4th screen device traffic is exploding.
-check your analytics reports
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Devices and Experience
Old ConsiderationsBrick and Mortar vs OnlineDesktop vs Mobile
The FutureMultiple Touch PointsMultiple DevicesMultiple Experiences
Every channel, device, and experience is an opportunity to connect with your customers.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Desktop
Phone at Home
Phone in Store
Tablet
Associate Tablet
Kiosk
Touch Wall
Watches
Cars
Google Glass
Available Content
What’s your content strategy? How many different vendors and tools?
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Merchandisers need a single, simple tool to manage content across digital experiences
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Creative wants to design for every user experience
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Technology wants to build once and re-use
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Skava wants simply to allow retailers to deliver the Best Digital Shopping Experiences
Company Overview
Skava Confidential and Proprietary
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Currently 100% focused on retail vertical
Trusted by the Biggest Retail Brands
Do More with SkavaSTUDIOA platform that retailers can use themselves for digital merchandising, marketing and shopping experiences.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Building great digital shopping experiences is not easy…
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
SkavaSTUDIO
• Easy to use and manage• Cloud hosted, web based, always accessible
with a simple interface• Ready to use widgets and apps• Build your own components and re-use them• Integrates with existing systems and
CMS tools• Advanced user management features with roles
and access controls• APIs for advanced integration and features
A platform for developing digital marketing and shopping experiences
This is seeing the fastest pace of innovation at Skava – new releases every month with new features and capabilities
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Experiences that can be created
Marketing Microsites Mobile Landing Pages
Interactive Finders Lookbooks
Gift Guides
Digital Catalogs
Daily/Weekly Deal Pages
Embedded STUDIO PagesFlash Sales
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Marketing
Creative
Development
Infrastructure
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Lots of disjointed campaigns to produce.Developing individual campaigns is time consuming.Ecommerce must be integrated into each campaign.Campaigns have to be adapted to multiple channels.
Marketing challenges
The Challenges
Creatives don’t have a standard functionality set to use.Custom development is required for each campaign. No visibility into ecommerce limits possibilities within campaigns.Campaigns have to be adapted to multiple channels.
Creative challenges
Different teams develop campaigns for different platforms.Custom development is required for each new campaign.Custom integrations have to built in.Campaigns have to be adapted to multiple channels.
Development challenges
Multiple places to deploy a campaign.Multiple platforms require support.Deployment and support is time consuming.Hosting in scalable and secure manner.
Infrastructure challenges
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Why SkavaSTUDIO
Value for Marketing:
Faster Time to Market• Drive all campaigns within a single platform.• Standardized development, staging, and
production.• Speed up development with visual authoring
and little coding.• Build your own marketplace of widgets for
reuse later.• Easy 3rd party integrations: Analytics, checkout,
ratings & reviews, search, SEO, product catalogue, and more.
• Design for responsive and adaptive as well as offline in one place.
• Reduce costs through simplified processes.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Why SkavaSTUDIO
Value for Creative
Templatized or Fully Custom for each device and experience… you choose• Rich visual authoring tool with out of the
box widgets and templates.• Create and save custom, reusable widgets
and templates.• Pre-integrated ecommerce functionality standardizes
campaign rollout.• Choose whatever design method suits
your needs.• Reduce costs through reusing templates and widgets,
standardization, and campaign cloning.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Why SkavaSTUDIO
Value for Development
Standardized, Extensible Platform• Use standard APIs to create widgets.• Purchase widgets created by 3rd party developers.• Build ecommerce integration only once
to be reused.• Choose whatever design method suits
your needs.• Reduce costs through reusing templates and
widgets, standardization, and campaign cloning.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Why SkavaSTUDIO
Value for Infrastructure
Scalable, Secure, Simple, Piece of Mind• All deployment and support is handled
by Skava.• Deploy omni-channel campaigns (including offline)
within one platform.• Little to no involvement from IT.• Eliminate strain on resources and the
associated costs.• Scalable and secure, PCI compliant, hosting
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
SkavaSTUDIO
SkavaSTUDIO is the omni-channel experience platform that allows retailers to do more by efficiently building, deploying, managing, and reusing rich, interactive digital shopping experiences.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Sample Experiences built in SkavaSTUDIO
Marketing Sitelets
Create optimized experiences for each form factor
• Mobile• Tablet• Desktop• In-Store Kiosk• Facebook app
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Create in-store marketing experiences for any size form factor.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
In-Store Sales Associate Devices enable your sales associates to ensure your customer never walks away empty handed
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
In-store training app gives the ability to push new content through embedded pages
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Interactive weekly deals
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Product Finder Product finders guide your customer in 2-5 questions and recommend the perfect product for them.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Look books
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Bloomindales Build-a-Bed interactive campaign
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Flash Sales
Full Mcommerce Websites
The Children’s Place
Create full mcommerce websites in SkavaSTUDIO
Pre-built templates included to build mobile websites quickly and inexpensively.
Configures with API’s to get real time pricing.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
FTD – Full Mcommerce Website
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Full Tablet Optimized Websites
Click icon to add picture
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Mobile Gift Guide with ecommerce integration
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Studio Technology
Switch to summit demo
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Simplifies Creating Digital Experiences
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Build a Digital “App Store” for Retailers
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Use visual authoring capabilities of Studio to build and re-use multiple user experiences
Cloud Based, Easy to Use
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
APIs
If you have APIs or they are part of your platform…
We have pre-built widgets that can take advantage of them.
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
What you add to it.
What is the best part of SkavaSTUDIO?
www.skava.com | San Francisco | New York | Atlanta | London | India Skava Confidential and Proprietary. All Rights Reserved.
Build and Re-use Widgets
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Re-skin a Campaign
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developer.skava.com
The Skava developer portal provides documentation for various Skava products and technologies so that Skava customers and partners can take advantage of the Skava platform.
Skava also provides training to customers to make them familiar with using Skava tools such as our CMS and SkavaSTUDIO.
The developer portal is not only a useful feature which is part of our service delivery, but by getting customers and partners to start using Skava technologies, it ensures longevity for our technology stack and longer term contracts and relationships with our customers.