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Kite is hiring! We are looking for a sparky, creative marketing executive to join our exciting team!
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1KiteGB.com
TITLE
THE SERACH FOR A MARKETING
EXECUTIVE
2KiteGB.com
TAKING FLIGHT
STORE IMAGETO GOHERE
TAKING FLIGHT
3KiteGB.com
TAKING FLIGHT
KITE WAS BORN OUT OF A LOVE FOR FASHION AND EYECARE, AND A DESIRE TO CREATE A NEW BREED OF
OPTICIANS TO CELEBRATE BOTH.
We couldn’t help feeling that the industry we love had lost its mojo.
A trip to high street opticians left us feeling more like a number than
an individual. Uninspiring, strangely similar frame designs stared out from white walls. The hard sell was overpowering and unhelpful. The
experience was crying out for the personal touch of the good-old days, shaken up with a fresh twist for today.
So, we gathered together the industry’s forward thinkers, set
about creating our wish-list optician experience… and KITE took off.
4KiteGB.com
INSPIRATION
WE’RE HERE TO PUT A DENT IN THE
UNIVERSE.OTHERWISE WHY
ELSE EVEN BE HERE?
- STEVE JOBS
5KiteGB.com
KITE STORE
6KiteGB.com
OUR MISSION
OUR MISSION IS TO RE-DESIGN THE EYE CARE JOURNEY.
WE WANT TO THROW OUT THE OLD SCHOOL RULEBOOK AND CHAMPION
A NEW GENERATION EYE-CARE EXPERIENCE.
RE-DESIGNING IS ALL ABOUT ASKING THE ‘WHAT IF’ AND
‘WHY NOT’ QUESTIONS & ITS LOOKING AT EVERYTHING:
• PRODUCT• RETAIL EXPERIENCE
• EYE-CARE
7KiteGB.com
MISSION
EYE CARE IS ABOUT PUTTING PEOPLE FIRST, THE COMPANY SECOND - CREATING AN
EXPERIENCE PEOPLE LOVE.
ITS ABOUT HAVING THE HIGHEST CLINICAL STANDARDS AND CARING FOR
PEOPLES EYES.
JOURNEY IS HAVING A MANIACAL CUSTOMER ENVIRONMENT WHERE WE EARN TRUST AND
CREATE LONG TERM RELATIONSHIPS
JOURNEY IS ACHIEVING OUR METRICS, TO GIVE US THE RESOURCES TO FURTHER
OUR MISSION
WE ARE PASSIONATE ABOUT BOTH
8KiteGB.com
BRAND VALUES
OUR BRAND VALUES
ABOVE AND BEYOND
FEEL GOOD SERVICE
YOUTHFUL EXUBERANCE
ALL FOR ONE
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9KiteGB.com
SUMMARY
JOB SUMMARY
We are looking for a exciting, sparky, presentable and clever marketing executive to join our exciting
new startup. Your role will cover marketing across social media, local and online marketing. You will be
fantastic with people, someone who can instantly build impact face to face.
You will be tasked with growing sales in our online and retail stores.
You will do this by a combination of engaging locally as well as driving
social media activity.
Being a startup, we have very limited budgets. You will need to be super creative and look to maximise ROI
through campaigns.
You will work with our founders from a creative perspective. Two of our founders have a design agency, thus you will be able to tap into this
resource for any design work.
10KiteGB.com
RESPONSIBILITIES
YOU WILL BE RESPONSIBLE FOR:
• All aspects of local marketing - working and building local relationships with local
businesses, GP Surgery’s, publications and VIPs.
• Creating and driving campaign strategy execution across online, social and instore.
Working with founder team.
• Writing blog pieces.
• Managing social feeds - facebook, twitter, instagram.
• Managing email lists, database and newsletter.
• Managing events and special stuff - blogger events, social detonators, fashion shoots,
interviews and write-ups.
• Website appearance and managing any tweaks.
• Customer flow in the website using google analytics.
• Instore POS & any 4-walls marketing.
• Monitoring and responding to feedback.
11KiteGB.com
SUPERSTAR
OUR IDEAL MARKETING EXEC WILL BE:
• A creative thinker that has substance behind the thinking. Resourceful to get stuff done and
maximise on ROI.
• Previous successful marketing experience across social media and local marketing
• Excitable individual that is Fun to be around & is fantastic with people. You will be able to instantly build rapport and create evangelists
of KITE.
• Great at building relationships with local businesses, GPs and individuals.
• Completely at ease with all the techy stuff - photoshop, google analytics, Facebook, twitter, Instagram, Pinterest & willingness/technical
ability to learn.
• Organised and able to work to deadlines, doesnt get flustered with a busy
environment.
• A copy writing jedi. Ability to adapt copy style to different audiences - fashion, health,
business.
12KiteGB.com
THE OPPURTUNITY
WHAT DO I GET IN RETURN…
• Exciting startup working environment – lots of room for growth and development.
• Full autonomy in your role
• Working with a team of entrepreneur’s daily
• Stratford Westfield location.
• 2 pairs of free glasses per year & 20% off glasses for friends and family.
• Training and development programme.
• 28 days holiday (including public holidays)
• £25-30k basic salary
• 10% bonus paid quarterly with year-end bonus based on performance of the business
13KiteGB.com
CONTACT
KITE GROUND FLOOR
WESTFIELD STRATFORD CITY LONDON E20 1EL
T +44 (0)203 7287777 [email protected]
KITEGB.COM