Upload
david-alston
View
12.506
Download
1
Embed Size (px)
DESCRIPTION
Citation preview
I love stories
@davidalston @radian6
top 11reasons
to put off social media
Worried aboutROI
#1
don’t know what to do first
#2
can’tscale up
#3
Worried about failing andwearing it.
#4
too noisy to find what’s relevant #5
Don’t have top level support
#6
Can’t measure it
#7
not enough customers using social media yet
#8
numbers don’tmatch traditionalmedia
#9
Don’t have a policy
#10
can’t find headcount
#11
culture
bureaucracy & politics
regulations
measuring social media
ExuberanceThe monthly count of twestimonials & positive posts
Attention spanAverage span of time a post is retweeted & commented on
ResonanceThe total volume of “in sync” conversation around an idea
ReverberationThe total volume of inbound linking and generations of retweeting of a post
Bucket VolumeCompare the monthly counts of post types (ie. complaints, referrals etc..)
PotentialCompare the monthly counts of point of need declarations & estimated revenue/closed
InfatuationScore of the relative direction of inbound & outbound links/tweets between sources.
RepetitionAverage times per month a source inbound links/retweets your content
ActivationThe monthly total of new sources that have shared your positive content.
ConversationThe total monthly relative share of conversation vs. competitors
EngagementThe amount of repeat commenting & length of those comments
EngagementValues M
easu
rem
ent &
Ana
lysi
s
Social Media Maturity Model
The Top 10 Conversations-To listen for-How to respond
2
conversationsto listen for
Top10
#10
2
The Complaint
2
The Compliment
#9
18
2
The Problem
#8
2
2
The Question
or Inquiry
#7
2
The Campaign Impact
#6
2
The Crisis
#5
2
2
The Competitor
#4
2
The Crowd #3
2
The Influencer
#2
2
2
The Point of Need
#1