Is it Really Time to Replatform Your eCommerce Site?

© 2015 CLUSTRIX

Is It Really Time To Replatform Your eCommerce Technology Tony Barbagallo, Clustrix CMO @tonybarbagallo Guest Speaker, Lily Varon, Forrester, Inc. Researcher @lilyvaron

Without the right database, e-commerce success

leads to website slowdown or failure

Slowdowns Outages

Unhappy Customers

Lost Revenue

Clustrix - Avoid the Pitfalls of Replatforming 2

More Uptime

More Capacity

More Business

The first e-commerce database purpose-built for today’s online retailers


ClustrixDB Overview

•  Readily handles e-commerce growth •  Easy accommodates traffic spikes

•  Meets no-downtime demands •  Supports on-the-fly product updates

•  Enables live e-commerce reporting

•  Replaces MySQL with minimal effort


Today’s E-Commerce Database

Is It Really Time To Replatform Your eCommerce Technology Lily Varon, Researcher

@lilyvaron

February 11, 2014

© 2015 Forrester Research, Inc. Reproduction Prohibited 7

Agenda

›  Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls


eCommerce markets are growing

Source: Forrester Research Online Retail Forecast, 2013 To 2018 (US); Forrester Research Online Retail Forecast, 2013 To 2018 (Western Europe); Forrester Research Online Retail Forecast, 2015 To 2019 (Asia Pacific); Forrester Research Online Retail Forecast, 2013 To 2018 (Latin America)

Germany 2015: €36B ($49B) 2018: €55B ($75B)

US 2015: $294B 2018: $414B

France 2015: €30B ($41B) 2018: €47B ($65B)

UK 2015: €51B ($70B) 2018: €71B ($98B)

Projected online retail sales by country

Mexico (incl. C2C) 2015: $2.8B 2018: $5.5B

Brazil (incl. C2C) 2015: $19.0B 2018: $35.0B

Argentina (incl. C2C) 2015: $3.3B 2018: $6.8B

China (incl. C2C) 2015: $440B 2018: $990B

India (incl. C2C) 2015: $4B

2018: $24B

Japan 2015: $63B 2018: $93B

Australia (incl. C2C) 2015: $25B 2018: $35B


Consequently, commerce technology budgets remain very healthy


The US market for commerce technology is set to double by decade end

Source: Forrester Business Technology ForecastView


However, we’re now in an era of commerce technology commoditization


Mobile and personalization are key eBusiness priorities


Agenda

› Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls


Risks of operating homegrown & legacy platforms will drive replatforming activity

Source: 2014 Global eBusiness & Channel Strategy Online Survey


Subsequently, replatforming activity will remain healthy for the next 24 months

So what is driving firms to replatform their eCommerce technology?


#1 – Their existing platform simply has too many miles on the clock

›  Fears around future scalability. ›  Experiencing:

• Platform outages • Subpar performance • Difficult maintenance • Outdated tools • Skill shortages


#2 – Existing platforms are not omnichannel ready

›  Evolving sales and service channels •  Need to deliver consistency and relevancy across

internet-connected devices.

›  To deliver on omnichannel business initiatives, need:

•  Integrated product merchandising and pricing

•  Associate tools for in-store customer engagement

•  Increased inventory visibility

•  “Out of the box” tools that enable omnichannel tactics

#3 – Existing platforms can’t provide sophisticated data insights

› Need to leverage data insights in nanoseconds across commerce environments

› Drive more efficient and sophisticated: •  Marketing

•  Merchandising

•  Pricing

•  Inventory optimization

•  360° view of the customer


#4 – What a commerce platform should do has expanded


Agenda

› Commerce technology trends › Replatforming activity outlook › Replatforming pitfalls

Pitfall No. 1: Building The Walls Before The Foundation

Pitfall No. 2: No Clear Governance Structure For Replatforming

Pitfall No. 3: Failing To Develop A Rigorous Total Cost Of Ownership Model

Pitfall No. 4: Replatforming Without Revamping Business Processes

Pitfall No. 5: Unrealistic Expectations Regarding Timeline And Effort

Pitfall No. 6: Going With A "Kitchen Sink" Approach

Pitfall No. 7: Ignoring Your Data Quality Problem

Pitfall No. 8: Undervaluing Testing And Change Management

Pitfall No. 9: Launching With A Big Bang

Pitfall No.10: Treating Replatforming As A Project, Not A Program

Thank you

forrester.com

Lily Varon +1 617.613.6388 [email protected]

@lilyvaron

E-Retailer Takes 600% Sales Spike in Stride

“Three years ago, Black Friday was horrible. We wasted money having MySQL database issues. With Clustrix, those issues are gone.”

ClustrixDB

•  Hours-long downtime incidents, with $20K-$60K in lost revenue per hour

•  No real-time visibility into site performance metrics

•  Flexed up and down to handle 600% Cyber Monday sales spike with no downtime

•  Real-time catalog updates during flash sales

•  Live reporting and analytics on e-commerce business

Keith Bussey VP Technology


Automatic, 100% fault tolerance

Flex up and down, in minutes

Massive, linear scalability

ClustrixDB Technical Differentiators

Capacity Availability Productivity

Extreme concurrency

No single point of failure

Battle-tested performance

Eliminates re-architecting the database

Plug-and-Play MySQL compatibility

Self-managing operation


Engineered for any cloud

One-click installation

Cloud

Seamless scale-out

Eliminates Costly Re-platforming

Signs It’s Time for ClustrixDB

•  Issues with website slowdowns or outages •  Database is a single point of failure •  Scaling is too costly, complex and time consuming •  Capacity planning for a busy shopping season •  Gearing up for mobile and social demand


Thank You & Questions.

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ecommerce.clustrix.com

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