Embed Size (px)
Citation preview
Thank you!!
RAISING THE BAR
Innovation
“YOU CAN'T JUST ASK CUSTOMERS WHAT THEY WANT AND THEN TRY TO GIVE THAT TO THEM. BY THE TIME YOU GET IT BUILT, THEY'LL WANT SOMETHING NEW.”
“WE CAN’T SOLVE OUR PROBLEMS WITH THE SAME THINKING WE USED WHEN WE CREATED THEM’
LET US NOW LOOK AT A FEW INNOVATIONS….
Let us now look at a few innovations….
CUSTOMER DELIGHT. ANYWHERE.
CUSTOMER DELIGHT. ANYWHERE.Smart tagging of select, high value or new launch products which triggers a relevant catwalk or related video on a video screen
Deeper product interaction leading to better sales
RFID Tags; QR Codes
I
B
T
SO, HOW DOES THIS TRANSLATE
IN THE INDIAN CONTEXT?
CUSTOMER DELIGHT. ANYWHERE.
DECISION MAKING. “SOCIAL”LY.
DECISION MAKING. “SOCIAL”LY.Using real-time feedback from social media to aid shopping
Execute product trials AND Drive positive social sentiment.
Social Media components
I
B
T
DECISION MAKING. “SOCIAL”LY.Leveraging social behaviour to help the customer to make the right choice
Tweets – the new currency.
Social Media components
I
B
T
SO, HOW DOES THIS TRANSLATE
IN THE INDIAN CONTEXT?
DECISION MAKING. “SOCIAL”LY.
“APPS”OLUTELY ENGAGING.
“APPS”OLUTELY ENGAGING.Executing location-based marketing campaigns
Precise & targetted campaigns
Mobile Apps integrated into the enterprise backend
I
B
T
“APPS”OLUTELY ENGAGING.
Mobile POS Queue Busting
Better customer experience
POS on a mobile handheld integrated into the enterprise backend system
I
B
T
SO, HOW DOES THIS TRANSLATE
IN THE INDIAN CONTEXT?
“APPS”OLUTELY ENGAGING.
BRICK & CLICK. CONVERGENCE. EXTEND THE STORE
BRICK & CLICK. CONVERGENCE. EXTEND THE STORE
The retailer launched a series of .com stores in smaller retail units to support its Buy and Collect service.
Provide access to the entire catalogue without having to stock them all
Omni channel order management components
I
B
T
SO, HOW DOES THIS TRANSLATE
IN THE INDIAN CONTEXT?
BRICK & CLICK. CONVERGENCE. EXTEND THE STORE
Thank you!!
