RAISING THE BAR:Improving CSR implementation

in the meetings and events industry

By Guy BigwoodMCI Group Sustainability Director

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MCI Group Sustainability DirectorResponsible for creating and leading the MCI CSR program

My name is Guy Bigwood

CONVENTION CENTERS

HOTEL CHAINS

ASSOCIATIONS

CORPORATE

DESTINATIONS

CERTIFICATIONCOMPANIES

MANAGE THESustainability

ServicesCONSULTINGORGANISATION

The leading global community for

sustainability education, research,

policy and standards for the meetings and event industry

And I’m a director of the

5

But this is where I really like to hang out

What does CSR really mean?

7

The practice of fully considering the economic, social and environmental

aspects of meetings so that we can meet the needs of the present without compromising the ability of

future generations to meet their own needs.

SUSTAINABILITY

8

What are the principles of Sustainability?

What is Corporate Social Responsibility?

SustainabilityTransparency

EthicsRacism

Corporate Governance

Sexism

Corruption

Responsibility

Accountability

Philanthropy

Community Action

Lets not reinvent th

e wheel

Lets use a proven CSR model

POLICY PLATFORMPRACTICAL FRAMEWORK

COMMUNITY.

“Let us choose to unite the power of markets with the authority of

universal ideals. Let us choose to reconcile the

creative forces of private entrepreneurship with the

needs of the disadvantaged and the requirements of future

generations”

UN Secretary-General Kofi Annan

UN Global Compact Vision

www.unglobalcompact.org

World’s LARGEST voluntary corporate citizenship initiative

6000 participants in 130 countries around the world

Participating companies embrace, support and enact,

within their sphere of influence,

a set of 10 universal principles

UN Global Compact PrinciplesEnvironment

+

Human Rights

+

Labour Rights

+

Corruption

16

Human RightsPrinciple 1: Business should support and respect human rightsPrinciple 2: Business are not complicit in human rights abuses

Labour RightsPrinciple 3: Businesses should uphold the freedom of

association and the effective recognition of the right to collective bargaining.

Principle 4: The elimination of all forms of forced and compulsory labour.

Principle 5: The effective abolition of child labourPrinciple 6: The elimination of discrimination in respect of

employment and occupation.

EnvironmentPrinciple 7: Businesses should support a precautionary

approach to environmental challengesPrinciple 8: Undertake initiatives to promote greater

environmental responsibilityPrinciple 9: Encourage the development and diffusion of

environmentally friendly technologies

CorruptionPrinciple 10: Businesses should work against corruption in all its

forms, including extortion and bribery

Why is this

important

to me as a PCO?

REASONS

FAILURE OF

ECONOMY

%

Financial crisis predicted to affect global GDP by

BREAKDOWN

TRUST

GOVERNMENTAL

CONTROL

THREATENVIRONMENTAL

catastrophe

Climate Change is longterm and its effects are only just beginning

1850 1900 1950 2000

CO2

%

Stern report predicts global GDP impact up to

SUSTAINABILITY

REVOLUTION

LOHAS MARKET

$206 Billion

Lifestyles of Health and Sustainability

61%say that a companies green

credentials influence a great deal or somewhat their purchasing decision

TNS Green World Dec 2008 Report

13128 respondents in 17 countries

GENERATION

Paradigm

SHIFT

the Paradigm Shift effects and is driven by all segments

VENUES

HOTELS

CITIES

CORPORATES

SUPPLY CHAIN

GOVERNMENTS

ASSOCIATIONS

“From Commitment to Action”

Emergence of ASR – Association Social Responsibility

80% of buyers

have taken environmental results into account when organising an event

2008 IMEX 5th Annual Survey of Buyers

•“86% of buyers believe CSR is influential in event organisationDec 2008 EIBTM European Buyers Survey

Meeting organisers who are planning or expect to plan a green meeting

• 51% of independents • 46.8% of corporates • 44.4% association and government

planners."

US Marketing Media Survey 2009

Good Business Sense

Oracle OpenWorld 200875% - Reduction in on-site paper

$235,850 - Direct costs saved.965 - Trees Saved.

$60,000 - Saved by cutting shuttles.500,000 - Less water bottles

18 - Media articles

Source: Meeting Strategies Worldwide

Why is this

important

to me as a PCO?

Increasing CLIENT COMMITMENT

GOVERNMENT Legislation

COST REDUCTION

TALENT Motivation

New Opportunities

•

33%of associations are increasingbudgets to be more sustainable

Dec 2008 - AMC Institute

FAILURE TO ACT

IS NOT AN OPTION

“We stand at a crossroads..

We can choose short-sighted unilateralism

and business as usual.

Or we can grasp global cooperation and

partnership on a scale never before seen”

Its TIME for

ACTION

Time to RAISE the Bar

Poor Meetings Industry CSR Performance

Sep

Cor

pora

te V

alue

Sustainable Business Value (Value: creation; preservation; realization)

COMPLIANCE

BEST PRACTICEAdd On

LEADERSHIPFully Integrated

Novalty Add OnPR Benefits

Part of DNA and brand value proposition.

Reputation management

Add on to sales

Individual Benefits

So howdo we raise

the bar?

Clear vision

SHARED

Commitment

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Clear Vision

To be successful, our long term growth must strike a balancebalance between the needs of the economy, the environment and society.

MCI Executive Board

Our Commitmentis to creating and producing memorable events in the most ethical, safe, environmentally and socially responsible way.

.

Sign the UN

Global Compact

Use their systems

The GC Performance Model

Integrate and not add-on

Focus on Integration.

Environment Social HealthSafety Governance

Operations Finance HR Procurement Sales &Marketing

Integration – Processes, Resources.

Finance Operations HR Sales Coms

Supply Code of Conduct

SustainableEvent Systems

MeasurementSystem

EmployeeCode of Conduct

Recruitment& Integration

Toolkit

ProductPackages

Sales Kit

Blog

Espresso

File System &Intranet

Web

Green OfficePolicy

Press

Social PartnershipGuidelines

MCI Sustainability Framework

STANDARDS

RESPONSIBLESUPPLYCHAIN

EDUCATION

REPORTING

MEASUREMENT

COMMUNITYACTION

CERTIFICATION

OUTPERFORM

CONCLUSIONS

Evolution to CSR 2.0

Sustainable meetings will increase

Proven business benefits

Action is not an option

Time to raise the bar

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“Those companies with business models that revolve around green practices will

have the strongest opportunity of achieving a „sustainable‟ competitive

advantage.”Ernst & Young, 2008

THE ENDalmost

“It is not the strongest of the

species that survive, nor the most

intelligent, but the one most adaptable

to change.”

- Charles Darwin

To learn more

www.LessConversationMoreAction.com

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