# 1 African retailer

IncubationCommercial Plan and Promotions

• In this training you will learn how to integrate your products and your deals in our marketing and communication efforts. You will understand what are our marketing processes and how to benefit from them.

• After this training, you will be able to take control of your online business and decide where do you want to invest in order to grow your sales significantly. You will understand all the opportunities given to you and how to make the most out of them.

Order Management & customer satisfaction Training

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Agenda

1 Benefit from our 2 main commercial processes

2 Master the Promotion Tool in Seller Center

3 Take Control of your Online Business with our Dedicated Solutions

4 Use Social Media

4 Optimize Visibility on Search Engines

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Benefit from our 2 main commercial processes

Weekly Commercial Plan

Monthly Commercial Plan

Every Wednesday, commercial team meets and decide what will be the products to be promoted during the following week on Monday.

Some promotions are planned way in advance and we anticipate by selecting products to be promoted weeks before the event.

Join now the ship!

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Discuss with your account manager every week and proactively propose deals.

Anticipate the demand and prepare bigger stocks than usual.

Dedicate stocks only to your online sales.

Benchmark prices and make sure you have the best price on the market.

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Be aware of milestones in the promotion year of Jumia and anticipate them in terms of pricing and stocks.

Master your Seller Center, subscribe to promotions on a daily basis and constantly propose new products.

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Master the Promotion Tool in Seller Center

Check if new promotions are open on a daily basis.

Click on « Join Promotion » or « All Promotions » to access the promotions currently opened.

Follow the differents steps in order to propose your best deals to be selected for our next marketing pushes.

Come back to verify if your products have been accepted and discuss with your Account Manager to know how to have more products selected.

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Take Control of your Online Business with our Dedicated Solutions

Invest in our 360°communication

Onsite: display your products on banners, sliders and visuals

Newsletter: have your products featured in our newsletter.

Facebook: push your products to our millions of fans.

Partners websites: we will follow your customers and displayYour products even when they will not be on Jumia.

Mobile Application: your products will follow your cutomersEverywhere thanks to our mobile App.

Offline marketing: billboards, TV, radio, be everywhere right now.

Create your own identity on Jumia: The Shop in Shop

Get your own dedicated shop on Jumia. Create your own universe and choose the design that matches your identity

Shop-in-shop is the very first step to get online credibility. This is YOUR website, matching YOUR DNA.

Cross-selling: Customers will spend more time on your shop surfing on your universe. This retention increases accessories attachment rate.

Take the opportunity to reach millions of customers thanks to our marketing and communication solutions

Up-selling: Showing an organized universe to the customer enhances your credibility and brand equity. This trustworthiness increases average basket price.

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Use Social Media 1/3

Create your Business’ Facebook page and post :

Efficient way to do marketing because you are only targeting people who liked your page

News and Industry trends

Funny and high-quality photos

Uplifting stories Interesting polls or surveys

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Use Social Media 2/3

Create a LinkedIn Profile :Post links to your Jumia product web page.

Your own content

Content that your network will find valuable

Join targeted Groups

Educate online visitors with buyer’s guides, infographics and instructional

Spend some time collecting good articles, infographics and videos that your network will appreciate.

Give your mind on discussions frequently without directly promoting your business

Create a Twitter Account

Tweet your most enticing offers

Add links to your Jumia product web pages

Ask them about their experience to learn why they bought you. Thank them and see how they're enjoying the product.

Ask people about their purchase

Feel free to send a link to people that discuss their interest in a particular product you have to offer.

Send them links to your products

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Use Social Media 3/3

Upload Videos on Youtube

Edit your videos online very easily Allow you to do transitions and text

Monitor your views over time and analyse your audience demographic…

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Optimize your visibility on search engines 1/2

Improve your Referencing on Search engines

The higher ranked on the search results page, the more visitors a website page will receive

Edit your website page content. Increase its relevance to what people search and to keywords typed into search engines

Try to increase the number of backlinks = links from other sites to your Jumia website page

SEO:Search Engine Optimization

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Definition:

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Optimize your visibility on search engines 2/2

Try to increase the number of backlinks to your Jumia page

Edit your website page content and your wording

Get online Press coverage

Create valuable and buzzworthy content

Create backlinks by yourself

Hunt down news websites and ask how you can submit a press release. At the end of it, you can add a link to your Jumia web page

If you have outstanding product descriptions or buyer’s guides, people will tell others about it and that usually means will link to it.

Ex: comment on a Blog that permits to give ones URL.

In your content Explain “how to “

Build a strategy to get all the research traffic :

Explain to the customer every feature of your products and solve his problems to get more customer

Think of the keywords you believe the customer would type into search engines and include them in your content (product description…)

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