INNOVATION & INCUBATION PROCESS

Telecom Concept Workshop

April 2010

CREATE a VAS SERVICE INCUBATION CENTER

Create a strong VAS PARTNERS Ecosystem,

within companies offering the best products

and services in their vertical markets

ISP will launch at least 5 Product / Service

each month, within this Ecosystem, completing

the necessary infrastructure.

Increase ISP ARPU, sharing the revenue with

the VAS PARTNER companies

Create Innovation process lifecycle

PARTNER DOES:

Product & Service Development

Integration with ISP Infrastructure

Product Lifecycle Management & 2nd Level

Support

ISP DOES:

ISP VAS Integration & Launch Service

MARCOM, PR & SALES Activities

INVOICING & COLLECTION within ISP BILL

Customer Service Support – 1st Level

MARKET LEADER Companies with their Products

& Services, which will boost by being an INTERNET

Offer.

EMERGING Companies with brilliant products &

services, ramping up, which will boost by being a

ISP Offer.

SEED Companies gathering together, bright ideas

and people to create startup companies,

mentoring and financing them. ISP partnering with

SEED companies

Goverment Agency, NPO, TeknoPark, University,

Consultant, Venture & Angel Capital Firms

Partnership

ISP Data Center

Hardware & Software Development Platforms

Service Delivery Platform

Sales Integration

Provisioning Integration (Single Sign ON)

Billing Integration

Service Activation Integration (ESB)

Integration Project Team

0.Steering Commitee Meeting

Defining the Product & Service Portfolio

1.Gathering Product & Service Offers

Ecosystem Companies

2.Evaluation

Innovation Model used in the Evaluation

model

3.Contract Period

4.Launch

Launch process for selected Product &

Services

5.LOOP BACK to Step 1

Gaming Development Portal

Content Development Portal

Technical Support Services

CORPORATE Services

Yellow Page – SME PAckage

File Sharing & Backup

PORTAL Based Systems

BAKKAL Inventory Book

Long Term Partnerships with SEED Companies &

Incubation Partners

Education & Health & Finance & E-Government

Digital Signature & Mobile Signature

Education & Productivity Of Women

Convergence

Wifi & 3G & VOIP & ADSL & VAS

VOICE Services (VOIP, MVNO, WIRO, etc.)

Innovation Platform will be an open platform

Intra Company, Universities, even Public

Strategy - Business Model

Contract Model

Financial Model - Revenue Share

Operational Model – SDP(Service Delivery

Platform)

Customer Service Model

Partnerships - Ecosystem Model

Marketing & PR – Launch Model

ISP & Partner Provisioning & Activation

Integration

ISP & Partner Provisioning & Activation Reporting

Partnership, Financial Restrictions (If any)

Company with XXX,000 TL capital/revenue

Partnership yearly Revenue Thresholds

Revenue Share models, percentages,

assumptions

RS over Collection

Testing Period, Contract-End, Right Of First Offer

Revenue Share model defined

Contract period defined. Exit clauses defined

ISP’ s roles, Partners roles defined

SLA’ s defined

Product Development

Product Lifecycle Management

Customer Support (2nd level)

ISP & Partner Provisioning & Activation

Integration

ISP & Partner Provisioning & Activation Reporting

Partnership, Financial Restrictions (If any)

Company with XXX,000 TL capital/revenue

Partnership yearly Revenue Thresholds

Revenue Share models, percentages,

assumptions

RS over Collection

Testing Period, Contract-End, Right Of First Offer