1. Advertising Automation Software From Cart Abandonment to Mobile Commerce The state of online retail in 9 charts 2. 1. Ecommerce Sales Shares Worldwide According to an eMarketer study, 2015 is the year that the Asia Pacific region overtakes North America in B2C ecommerce sales worldwide, and its lead only continues to grow over the next three years. Online retailers would be wise not to overlook the global marketplace, as it presents a real opportunity for digital sales growth. 3. Forrester Research reports that US eCommerce sales grew 12.6% in 2010 to $176 billion and that the total will grow to $279 billion in 2015. 2. Ecommerce Sales: US 4. 3. Consumer Device Usage Unsurprisingly, the majority of the 5,118 qualified panelists polled for Pulse of the Online Shopper, a 2015 report from UPS and comScore, said they use a desktop computer. However, smartphone and tablet adoption is also very high and presents an excellent targeting opportunity to online retailers. 5. 4. Consumer Trends As you can see from this Business Insider chart, digital payments through desktop are relatively stable (and dominant) since 2013. While m-commerce and mobile in-store payments have brought in less revenue, a sharp increase in adoption will take place as customers get more comfortable with mobile app payments. 6. 5. Ecommerce Stumbling Blocks Whats keeping consumers from shopping on mobile? According to a PwC survey, respondents were most concerned about data being stolen from their phones. They also disliked the idea of mobile location tracking and storing of information. 7. 6. Ecommerce Stumbling Blocks An Offers.com survey lends insights to why online shopping cart abandonment remains high. Respondents cited price sensitivity as the top two reasons why they would fail to make a purchase, accounting for 61% of the pie. On the plus side, 20% of respondents claimed they were apt to buy something once it was in their cart. 8. 7. Online Opportunity Retailers, rejoice according to eMarketer, the amount of online shoppers in the US is on a clear upward trend, and the percentage of penetration in terms of Internet users is also on the rise. As we reach a saturation point, customer retargeting will become a key strategy to keeping ecommerce sales up. 9. 8. Online Opportunity The Walker Sands Future of Retail Study, released this year, contains this fascinating glimpse into ecommerce habits. Of 1,400 US consumers surveyed, the majority say they shop online one or more times per month and increased frequency is on an upward trend YoY. 10. 9. Online Opportunity According to industry research company IBISWorld, mens clothing has seen the biggest jump in annual sales growth over the past five years. Interestingly, when the same online sales categories are compared to store sales, its clear that e-commerce has grown at a dramatically faster rate in almost every product category.