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CARTABANDONMENT
71%
AVERAGE OF CUSTOMERSABANDONING THEIR CART
E-COMMERCE
71%
AVERAGE OF CUSTOMERS ABANDONING THEIR CART
$0 to $100 CARTS
$101 to $250 CARTS
$250 to $300 CARTS
$300 to $350CARTS
$350 to $400 CARTS
$400+ CARTS
0%
50%
100% 78%
58%
70% 70% 73%
85%
E-COMMERCE
CARTS
ORDER
4000
3000
2000
1000
0
7/01 7/02 7/03 7/04 7/05 7/06 7/07 7/08 7/09 7/10
INTERNAL DATA
CART : 3475
ORDER : 82AVG ORDER PER DAY : 89
AVG CART PER DAY : 3358
CONVERSION : 2.64%
CARTS
ORDER
4000
3000
2000
1000
0
7/01 7/02 7/03 7/04 7/05 7/06 7/07 7/08 7/09 7/10
INTERNAL DATA
0.5 - 1%
CHANGE COULD RESULT IN . . .
15 – 30 ORDERS PER DAY
EMAIL REMARKETING
FREE GEARTransparency
FREE SHIPPING
FREE SHIPPING
FREE SHIPPING should be standard
44% OF PEOPLE ABANDON CARTS 30% OF PEOPLE
SPEND MORE
If FREE SHIPPING is standard, there should be a difference calculator
TO SHOWCASE how much you need to receive FREE SHIPPING
FREE SHIPPING
FREE SHIPPING should be standard
44% OF PEOPLE ABANDON CARTS 30% OF PEOPLE
SPEND MORE
FREE SHIPPING should be automatically applied
UNEXPECTED COSTS is the biggest reason for cart abandonment
If FREE SHIPPING is standard, there should be a difference calculator
TO SHOWCASE how much you need to receive FREE SHIPPING
Turtle Beach Headset Z1
Universal Travel Adapter
McAFEE Antivirus PLUS 2014
$ 0
$ 0
$ 0
*Automatically apply our free gear
EMAILREMARKETING
REDUCING CART ABANDONMENT
OOP, YOU FORGOT . . .
SIMPLE REMINDER EMAIL
OOP, YOU FORGOT . . .
FREE SHIPPING EMAIL
OOP, YOU FORGOT . . .
DISCOUNT EMAIL
REMIND CUSTOMERS ABOUT THEIR CARTS
EMAILREMARKETING
OOP, YOU FORGOT . . .
SIMPLE REMINDER EMAIL
OOP, YOU FORGOT . . .
FREE SHIPPING EMAIL
{ FREE SHIP. ON PURCHASES OVER $X,XXX }
OOP, YOU FORGOT . . .
DISCOUNT EMAIL
ABANDONERS SPEND MORE WHEN REMARKETED55%
EMAILREMARKETING
POTENTIAL THREATS
GATHERING THEIR EMAILS
PERCEIVED AS SPAM
POP-UP to update their order price
LONGERBUYINGCYCLE
OPTMIZATION
METRICSTESTING AND OPTIMIZATION OVER 2-3 WEEK PERIOD
FOR EACH EMAIL TEMPLATE
USE A BASELINE TO DETERMINE CHANGES IN CART ABANDONMENT
OPTMIZATION
METRICSTESTING AND OPTIMIZATION OVER 2-3 WEEK PERIOD
FOR EACH EMAIL TEMPLATE
USE A BASELINE TO DETERMINE CHANGES IN CART ABANDONMENT
%CHANGE
REVENUE
PER EMAIL
EMAIL REMARKETING
FREE GEARTransparency
FREE SHIPPINGwith a minimum
CARTABANDONMENT