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An Introduction to Product Information Management We will walk through needs of our clients and how a PIM can solve multi-channel product information management issues. Some of cases will be explained: PIM – Kezako ? When implementing a PIM tool ? – Some use cases When should I be wary ? – 3 wrong reasons to install a pim How is a PIM project? – Milestones Tips for completing’
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Emilie Gieler An introduction to the product information management
• Akeneo• Product Manager• @M_ily
About akeneo
Our custom
ers
3 000+ INSTALLATIONS (since october 2013)+ 500 per MONTh
1.0 release date Community members
2 000+March 6th
Solution partners
13(across 5 countries)
« Less than a third of retailers are satisfied with
their process management catalog »
Source : Ventana Research
Low productivity in the management of marketing content
No centralized dataPoor product
information on e-stores
PIM = Product Information Management
When implementing a PIM ?
Use Case #1 – data sources out of control
Use Case #1 – data sources are out of control
BENEFITS OF A PIM
o Central repository : reconciliate and harmonize product information coming from multiple heterogeneous data sources.
o Manage completeness : ensure your product information is fully complete before exporting it.
o Optimize the production : delegate contribution to your team and suppliers.
Use Case #2 – Complex process of enrichment
Use Case #2 – Complex process of enrichment
BENEFITS OF A PIM
o Workflows : put in place workflows will increase the collaboration between contributors of the enrichment of products. They will save time.
o Advanced rights : define the scope and the rights on the catalog will allow to delegate easily some tasks to others.
o Smart attributes : configure rules in order to automatically generate values for attributes, will improve the consistency of the product information, without increasing the work of contributors.
Use Case #3 – mono-channel vs multi-channel
10January
19MAY
New collection Publish online
11feb 0
2marCH
15aPril
Ending translations
Reception of packshots
Validation of marketing
content
Initialize the database
studio photo
Sending to the translation agency
Import on e-commerce website
XLS
XLS
XLS
XLS
10January
17april
New collection Print catalog
03FEB 1
5marCH
03april
Ending mockups
Reception des packshots
Validation of marketing
content
studio photoXLS
10January
14feb
New collection Printing PLV
21jan
Use Case #3 – mono-channel vs multi-channel
10January 19
MAy
New collection
Online
11
Feb02
march 1
5
april
Database initalization
studio photo requirements
Sending the translation
agencyXLS
XLS
17march
Publishing the paper catalog
07
Feb11
march
31
january
Printing PLV for shops
XLS
13
jan
BENEFITS OF A PIM
o Break the silo effect : ease the collaborative work by creating, assigning and following tasks like a project.
o Product lifecyle management : configure your business rules in order to follow the status of the products of your catalogs.
Source : Ventana Research
3 bad reasons to use a PIM
Bas reason #1
The back-office of my e-commerce solution is not efficient / productive.
MikeResponsable e-commerce
Bas reason #1
The back-office of my e-commerce solution is not efficient / productive.
Mikee-commerce manager
E-commerce = 1 channel
Bas reason #2
I need a tool to animate my shop online efficiently.
Helene-marketing manager
Bas reason #2
Pim ≠ merchandising
I need a tool to animate my online shop efficiently.
Helene-marketing manager
Bas reason #3
Thanks to the PIM, I can manage the pricing policy of the company.
MichelDSI
Bas reason #3
Thanks to the PIM, I can manage the pricing policy of the company.
MichelDSI
pricing cold data≠
What looks like a pim project ?
The design phase is 50% of a pim project !
2 main steps of a pim project
design
Integration
• Dictionnaries• Data sources• References• Product lifecycle• channels & Quality
• Flows & connectors• Settings• Tests & trainings
Some tips & tricks
Place The business at the core of the project
A « big bang » approach can kill a pim project
Avoid to create “kludgy” solutions