36
Marketing to Millennials Meerkat, Periscope, Vine Instagram, Snapchat by Sharon Dawson @TheeDesign

Document1

Tags:

Embed Size (px)

DESCRIPTION

few

Citation preview

Designing Sites with SEO in Mind

Marketing to MillennialsMeerkat, Periscope, VineInstagram, Snapchat

by Sharon Dawson

@TheeDesign

“Millennials are selfish

consumers

of social media”

Quote by Justin Lafazan from DMFB 2015 Conference

Phone next to them when sleep

On desk at work

On table during meetings

Average attention span: 8 seconds

Millennials

Where should I spend my time

Meerkat vs Periscope

Live Streaming

Post when people can view

Interesting

Needs to be watched NOW

Great for sports, political rally, breaking news

Meerkat

Darling of SXSW

Blocked by Twitter when Twitter bought Periscope

iPhone only

Periscope

Saves broadcast after over, so people can view later

iPhone and Android

Being adopted by celebrities & events

CNN Royal Correspondent Max Foster for Princess Charlotte’s birth

Winner: Periscope

Integrates with Twitter

Save broadcast afterwards

Keep an eye on YouTube to make

a big play in this space

Vine vs Instagram

Vine vs Instagram

VineInstagram

20 million users130 million users

6 seconds15 seconds

Loops videosPlays video once

No filters13 filters

Share on Vine, FB, TwitterShare on FB, Twitter,

Tumblr, Email

Winner: Instagram

Millennials 2nd most popular social network

Use existing account

Filters for videos

More time allotted – 3 to 15 seconds

Where should I spend my time

Snapchat

Build Your Story

31 Character Limit

Users

Majority between 13 to 25

70% are female

2/5 of 18 year olds use it multiple times a day

Snapchat

Private

Add via smartphone only

Must take pics in app

No hashtags

31 Character limit

Brands

Taco Bell

MTV

Sour Patch Kids

The Voice

Grub Hub

Instagram

Users

Ages 18-34

90% of users are under 35

68% female

23% of teens says is favorite social media

Instagram

#hashtag

Add via smartphone only

No ads allowed

3-15 second videos

Brands

National Geographic, Victoria’s Secret, Nike, Forever 21, Starbucks

Videos: MTV, NBA, GoPro, Wendy’s, HBO’s Girls

Stay in Touch

TheeDesign.com

[email protected]