Designing Sites with SEO in Mind
Marketing to MillennialsMeerkat, Periscope, VineInstagram,
Snapchat
by Sharon Dawson
@TheeDesign
“Millennials are selfish
consumers
of social media”
Quote by Justin Lafazan from DMFB 2015 Conference
Phone next to them when sleep
On desk at work
On table during meetings
Average attention span: 8 seconds
Millennials
Where should I spend my time
Live Streaming
Post when people can view
Interesting
Needs to be watched NOW
Great for sports, political rally, breaking news
Meerkat
Darling of SXSW
Blocked by Twitter when Twitter bought Periscope
iPhone only
Periscope
Saves broadcast after over, so people can view later
iPhone and Android
Being adopted by celebrities & events
CNN Royal Correspondent Max Foster for Princess Charlotte’s
birth
Winner: Periscope
Integrates with Twitter
Save broadcast afterwards
Keep an eye on YouTube to make
a big play in this space
Vine vs Instagram
VineInstagram
20 million users130 million users
6 seconds15 seconds
Loops videosPlays video once
No filters13 filters
Share on Vine, FB, TwitterShare on FB, Twitter,
Tumblr, Email
Winner: Instagram
Millennials 2nd most popular social network
Use existing account
Filters for videos
More time allotted – 3 to 15 seconds
Where should I spend my time
Build Your Story
31 Character Limit
Users
Majority between 13 to 25
70% are female
2/5 of 18 year olds use it multiple times a day
Snapchat
Private
Add via smartphone only
Must take pics in app
No hashtags
31 Character limit
Brands
Taco Bell
MTV
Sour Patch Kids
The Voice
Grub Hub
Users
Ages 18-34
90% of users are under 35
68% female
23% of teens says is favorite social media
Instagram
#hashtag
Add via smartphone only
No ads allowed
3-15 second videos
Brands
National Geographic, Victoria’s Secret, Nike, Forever 21,
Starbucks
Videos: MTV, NBA, GoPro, Wendy’s, HBO’s Girls
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