Understanding Data and the Candidate Experience

© Glassdoor, Inc. 2016

Understanding Data and the Candidate Experience

Glassdoor is a registered trademark of Glassdoor Inc.


#Glassdoor


Ravi EdwardsManager, Glassdoor for Employers EMEA

@Rav1oli@GlassdoorUK

Featured Speaker


580KCompanies

190Countries

11MReviews

31MMonthly UUs

Glassdoor Data – An Economist’s Playground

Glassdoor internal data, December 2015


Screenshot of Analytics From Employer Center

Brand Awareness Job Seeker Demographics

Competitor ComparisonEmployer Feedback


Understanding theCandidate Experience


Source — Where Today’s Candidates Come From

Note: Based on a sample of more than 440,000 job interview reviews from Glassdoor.Source: Andrew Chamberlain, “Why Interview Sources Matter in Hiring,” Glassdoor Economic Research, August 2015


How Can YOU Leverage This Data


Throughout the Candidate Journey!• Measure the strength of your employer brand• Create an flawless interview process • Keep your employees engaged


Let’s Start With Branding


Why Employer Branding Matters

Improved hiring

Improved productivity

Improved business results

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Measure Your Talent Attraction

CANDIDATE AWARENESSAnalyse visits to your company page.

QUALITY-OF-HIREDetermine how many job applications it takes to source a candidate worthy of being interviewed.

COST-PER-HIREDivide how much you spend on recruiting by the number of hires you make. Also note cost‐per‐hire by recruitment channel (for example, job boards) to analyse which recruiting strategies work best.

TIME-TO-HIRELog how long it takes to fill roles across the company to see whether changes in the company’s reputation lead to better or worse time‐to‐hire efficiency.

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Understand Your Cost-Per-Hire

Currently, the UK talent acquisition cost stands at

£5,311 per hire Source: Bersin Study

Companies with strong employer brands see a43% decrease in cost-per-hire

Source: LinkedIn Research

https://www.bersin.com/News/Content.aspx?id=15071

https://www.bersin.com/News/Content.aspx?id=15071

https://business.linkedin.com/content/dam/business/talent-solutions/global/en_US/site/pdf/datasheets/linkedin-why-your-employer-brand-matters-en-us.pdf


Your employer brand is your reputation,and if you don’t define it, someone else will!


The Interview Experience


Does Interview Difficulty Matter?

Note: All estimates statistically significant. Based on regression analysis of more than 154,000 paired interview and company reviews left by the same users on Glassdoor.Source: Andrew Chamberlain, “Do Difficult Interviews Lead to More Satisfied Workers,” Glassdoor Economic Research, October 2015

Impact of Interview Difficulty on Job Satisfaction in Six Countries

Effec

t of a

10

Perc

ent H

arde

r In

terv

iew

on E

mpl

oym

ent S

atisf

actio

n La

ter O

n

U.S. UK Canada Australia France Germany

4.0%

3.0%

2.0%

1.0%

0.0%

+2.5%

+2.9%

+3.0%

+3.6%

+1.5%

+2.4%


Keep Employees Engaged


Leverage Data on Glassdoor


Brand Awareness

Use Analytics to Understand Engagement

• Measure Brand Awareness: Track candidate interest in your brand over time.

• Analyse Employee and Candidate Feedback: Segment reviews by department, location, and employee type.

• Benchmark Against Competitors: Rank against similar organisations across every ratings category.

OPTIMISE YOUR STRATEGY

Job Seeker Demographics Competitor ComparisonEmployer Feedback



3 Ways to Invest in Your Employees

Promote From Within

Give Out Company Stock to Employees

Invest in Onboarding and Training Programs

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Power to the People: Kantar Worldpanel

“Focus on people and put yourselves in their shoes before making any changes, decisions or communication and you will get it right.”

- Suzannah Rowland, Senior Communications Manager, Kantar Worldpanel

#24 2016 Glassdoor Best Places to Work UK


Employee Engagement ResourcesEmployer Branding

Summit VideoseBooks on

Employer Branding Blog with the Latest Trends

in Employer Branding

www.glassdoor.co.uk/employers/resources

http://www.glassdoor.co.uk/employers/resources


Pro Tips

Project your brand to candidates

Understand and fine tune your interview process

Understand and build your Employer Brand

Use granular metrics to make better decisions for your business

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Recruiting & HR

Understanding Data and the Candidate Experience