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Observations about the data we acquired in 2012 from the Candidate Experience Awards. see www.thecandes.org for whitepaper
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2 0 1 3 - C a n d i d a t e E x p e r i e n c e - 2 0 1 3
C U R R E N T S T A F F I N G M O D E L
Inspiration Definition 6 Lessons Learned
17,500
Candidates
Complete
Survey
17,500
Candidates
Complete
Survey
2012 North American Winners!
5
Definitions are Important: What is a ‘Candidate’?
A.Everyone who can possibly do the job.
B. Everyone who expresses interest in a specific opportunity.
C. Every qualified applicant.
D. The ‘Finalists’ we bring in to interview & select.
E. All of the above.
Definitions are Important: What is a ‘Candidate’?
B.
Definitions are Important: What is the Candidate Experience?
… the attitudes and opinions that people form while seeking to work for your firm…
Source: CareerXroads Candidate Experience monograph, March, 2011
… regarding your recruiting process; the stakeholders in the process; the work itself; your company as a place to work…
… the subsequent actions of the candidates and their impact on the performance of your company.
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Definitions are Important: What is the Candidate Experience?
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company performanceSales
new hire time to performCandidate Quality
H i r e C o n v e r s i o n R a t e
RetentionCompensation
Lesson # 1 – “Know My Value”
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Source and apologies: Non Sequitur, Wiley Miller 8/28/10
Black hole
Lesson # 2 – “Walk in My Shoes”
Source: CareerXroads survey, 2011
BUT ONLY 7% of Employers…
have EVER attempted to ‘MYSTERY-SHOP’
Their entire recruiting process
http://www.ereexpo.com/2011spring/conference/agenda/conference-sessions/#session-256
Source: CareerXroads Colloquium survey, 2011
53% of recruiters have applied to their own jobs.
How many steps in your hiring process……from the candidates point of view?
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Lesson # 3 – “Hear Me Now”
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59.7%
“No”
40.3%
“Yes”
Employers said,
Do you listen to candidates when they APPLY?
9.1% of theCandidates said they were asked,
Source: theCandEs.org, 2012
“…before beginning the application would you be willing to provide feedback immediately
after completing the application?”
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Do you listen to finalists?
Employers said,
“No”
“Yes”
63.3%
36.7%
12.8% of(College) Finalists
Agreed(20% for ALL)
Source: theCandEs.org, 2012
20
Lesson # 4 – “Speak Clearly”
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Align communication methods to your audience
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Candidates (Online)
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Candidates (Traditional)
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Source: mobile recruiting camp presentation, Chris Hoyt, Pepsico, Fall, 2011
...TEXT, call or chat with recruiters?
...navigate to your firm’s m.enabled Career Site & search for new jobs?
...CHECK their resume STATUS?
...APPLY for a job with a previously saved profile?
36%
3.2%
19.4%
32%Source: CareerXroads survey, Fall, 2011
How Mobile-enabled are you?
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27
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Lesson # 5 – “Answer Truthfully”
How frequently does this position come open?
What is the profile of the last person to compete successfully for this position?
What happened to the previous incumbent?
29
You have Questions.
We’re ready with
honest answers.
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Lesson # 6 – “Deliver What You Promise”
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…our online application can be completed in less than two minutes.
…all candidates…reviewed and communicated…1-20 days.
You must make a promise……before you can deliver on it
43.7%43.7% 45.9%45.9% 10.4%10.4%
How do you rate your company’s ability to communicate with UNQUALIFIED candidates?
43.7%43.7% 37.5%37.5% 8.3%8.3%
How do you rate your company’s ability to communicate with QUALIFIED candidates
That are NOT SELECTED as finalists?
17.9%17.9% 38.5%38.5% 43.6%43.6%
How do you rate how you were treated When you were NOT SELECTED by [Company Name]?
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How do you treat unqualified candidates?
Nothing – 10%
Other – 31.6%“automated message”
Required – 30.0%
Source: theCandEs.org, 2012
…w/ feedback – 6.7%
Not Required - 21.7%
36
How [10,000] candidates said they were rejected:
Automated email
‘Do not Reply’
Recruiter
phone call
Check status
Hiring M
gr
None of
the above
Source: theCandEs.org 2012
Recruiter
Hiring M
gr
phone calll Other
48.7%
28.8%28.8%
How likely are you to change (+ or-) as a CUSTOMER of [Company Name]?
24.9%24.9%46.3%46.3%
Unlikelyto
changeLikely
tochange
31.7%31.7%
How likely are you to REFER someoneto [Company Name]?
17.7%17.7%50.6%50.6%
How likely are you to REFER someoneto [Company Name]?
31.7% 17.7%50.6%M M MXX X BB B
There are differences between (M) Millennials and (B) Boomers
#1 – “Know My Value”#2 – “Walk in My Shoes”#3 – “Hear Me Now”#4 – “Speak Clearly”#5 – “Answer Truthfully”#6 – “Deliver What You Promise”
C U R R E N T S T A F F I N G M O D E L
