“Reach Candidates, Engage, Hire”

Healthcare Talent Communities:Converting Visitors into Applicants with Automation

12/01/2016

W H E R E C A N Y O U B R A N D / M A R K E T Y O U R S E L F T O D AY ?

Old Half Page Print Ad “Nursing”

B R A N D I N G / C R E AT I V E / E N G A G E M E N T S T R AT E G Y

First Impressions Matter…Control Your Own Destinations

Why Should Your Recruitment Team Have A Talent Pipeline?

Only 8% Of Job Seekers Apply To A Position

What Happens To The Other 92%?

Reduce Candidate Drop Off – Improve ROI and Create Better Employment Brand

Simplify Candidate Engagement – Control Your Career Site Traffic

Bridge The Gaps – Communicate Efficiently

Pipeline Key Talent – Build Better Relationships With Passive Job Seekers

Reduce Time-To-Hire – Source Candidates That Already Expressed Interest

               “Eliminate buy or fly”

Both External AND Internal Hiring

- Assists With Referrals

Both Active and Passive

Allows You To Be Proactive vs. Reactive

Automation Is Key To ROI And Recruiter Buy In

Build Pipelines For All Key Segments

- examples College, Veterans, Referrals, Marketing, etc.

Full Functioning CRM Usability Is Key

Talent Pipeline (Talent Community) Thoughts:

M U LT I P L E AV E N U E S

R E D U C E T I M E T O F I L L W I T H Y O U R O W N P I P E L I N E

3 Critical Components of a Talent CommunityAllowing automation to do the heavy lifting

1. Automated Job Matching

2. Automated Email Marketing

3. Full CRM Functionality

AUTOMATED JOB MATCHING / J O B A L E R T S

A U T O M AT E D E M A I L C A M PA I G N S

Campaign Types:• Re-hire• Surveys• Stay In Touch• Birthdays• Orientation• Holidays

Ability To Send Out Specific Email Campaigns

C A S E S T U D Y

Their Talent Community is their Number 1 Source of Hire  Time to fill reduced by 11 days  Job Matching open rate 55% Improved media conversion/ROI by 45% - $63,000 YoY reduction is media spend Cultivate Ranks #1 for Mobile Searches for Google Nurse Job search in local market

600 Bed Medical Center

Reduce Candidate Drop Off & Increase Quality Engagements

Enhance Branding Throughout Candidate Experience

Shorten Your Time To Hire

Improve ROI Within Media Spend

Improve Retention & Maximize Referrals| Promote Internal Job Opportunities

Metrics & Analytics | Monitor Candidate Behavior Across Media Channels

Benefits Of Having The Right Talent Community Strategy

Thank You!