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Talent Attraction for Small & Medium Sized Business

Talent attraction for small & medium sized business

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Page 1: Talent attraction for small & medium sized business

Talent Attraction for Small & Medium Sized Business

Page 2: Talent attraction for small & medium sized business

While most large companies have a budget devoted to employer branding and recruitment marketing, the small and medium sized business are, more often than not, able to reach those top candidates they need to reach greater success levels.

Fuse Talent Solutions is here to help you change the status quo.

Page 3: Talent attraction for small & medium sized business

Current state:Post and Pray

No longer is it enough to simply post your jobs on job boards or in the newspaper and have a bevy of candidates to choose from.Post and pray is dying on the vine. The job seeker now uses mobile devices, social media and employer research sites to find their next opportunity.Robust talent attraction solutions are needed to source, attract and hire the best talent.

Page 4: Talent attraction for small & medium sized business

The Fuse Solution

Employer branding is the external image you portray that separates you from your competition

A career page on your website is vital to projecting a positive image to potential employees. Mobile responsive is mandatory.

Social media (including 3rd party reviews) is the great equalizer in the war for talent

Talent networks let you engage passive candidates

1. Employer Branding2. Career Page3. Social Media4. Talent Network

Page 5: Talent attraction for small & medium sized business

Your company’s reputation….

What do your current employees think about the company

How do potential employees view the company

What’s your reputation on Glassdoor, LinkedIn or Indeed?

Does the product/service brand match the employer brand?

Whether you like it or not, your company already has a reputation also known as an employer brand. If it’s positive or negative is entirely up to you.Employer branding is the process of promoting a company, or an organization, as the employer of choice to a desired target group, one which a company needs and wants to recruit and retain.

Page 6: Talent attraction for small & medium sized business

Employer Branding Solutions

Due diligence to understanding the business needs and direction

Conduct internal research to understand how the organization is perceived by its current employees, as well as by its target candidate group

Identify top talent, and ask what those employees like and don't like about working for the company. Determine the attributes of these star employees that the organization would want to attract.

Conduct external research to learn how the business is positioned in relation to the competition.

Develop the recruitment marketing strategy Can ultimately end up reducing turnover

Our employment branding initiative includes these components -

Page 7: Talent attraction for small & medium sized business

Career Page & Landing Pages

Eye catching Compelling content High quality pictures and graphics Videos (high impact to search engine

results) Mobile optimized Easy apply button for applications Landing pages result in a call to action Opt in Talent Network

You want to be able to attract talent externally. One of the best ways to do this is through an eye-catching career site. Fuse will develop a career site using your new employer branded message. The new career site will serve as a launch pad into your Applicant Tracking System. 

Page 8: Talent attraction for small & medium sized business

Social Media Recruiting Strategy

Facebook Twitter LinkedIn Instagram YouTube SnapChat Glassdoor Indeed

Social media is no longer relegated to sharing pictures of what the family did on vacation, funny memes or even silly cat videos. The social portals of today are valuable tools of communication where you can interact, nurture, sell and hire talent. Fuse will craft a social media strategy, create the social sites needed and update these sites on a regular basis to ensure content is relevant, timely and engaging.

Page 9: Talent attraction for small & medium sized business

ATS/Talent Network ATS Web based Low cost Mobile responsive application All applicants in one place Job board postings on Indeed Track applicant source Track candidate progress

Talent Networks Engage otherwise passive candidates Pipeline development Saves you time & money!

An Applicant Tracking System (ATS) is a core component of a recruiting software suite. It simplifies the recruitment lifecycle by automating the hiring process—from receiving online applications and reviewing resumes, to interviewing candidates and on-boarding new hires.A Talent Network is a great way to engage passive talent and keep them engaged with a monthly newsletter, career events, new openings and exclusive updates.  These can be created using the landing page application as well as inside the ATS.

Page 10: Talent attraction for small & medium sized business

Talent in your organization serves as the engine powering growth. Nine times out of ten, the team that has the best talent usually wins. Having the right people, strategy, processes and tools in recruiting fuels your business – and the all important bottom line.

Lighting the Fuse will help you:

• Reduce time to hire• Reduce cost per hire• Reduce turnover• Increase productivity• Hire great talent• Increase business exposure

Page 11: Talent attraction for small & medium sized business

Packages & Pricing

• Landing page + Talent Network $99.00 per month• Landing page, Talent Network + Social $199.00 per

month• Career site, LP, TN + Social

$399.00 per month• Career site, ATS, LP, TN + Social $599.00

per month• Employer branding + package #4 $799.00

per month• Full Talent Acquisition Support* $999.00

per month

*Full Talent Acquisition support includes all services above plus a dedicated Talent Acquisition specialist responsible for site updates, social recruiting posts, talent network communications and initial candidate interviews.