Stop Wasting Your Money on Tuition Assistance

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Speaker: Stephen Giglio Director of Partnership Development College for America at Southern New Hampshire University

Moderator: Sarah Sipek

Associate Editor Chief Learning Officer magazine

Stop Wasting Your Money on Tuition Assistance

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Sarah Sipek Associate Editor Chief Learning Officer magazine

Stop Was6ng Your Money on Tui6on Assistance

#CLOwebinar

Stephen Giglio Director of Partnership Development College for America at Southern New Hampshire University

Stop Was6ng Your Money on Tui6on Assistance

STOP WASTING YOUR MONEY ON TUITION ASSISTANCE

and starting making the most of it

06.24.15

© 2014 Southern New Hampshire University. All rights reserved.

Nice to meet you

Steve Giglio Director of Partnership Development College for America at Southern New Hampshire University


What you’ll learn today

Why your tuition assistance

program (TAP) matters and how to get more out

of it

How to encourage your employees to pursue higher education and

persist

What high-yield actions you can take to make the

most of your existing TAP


1,2 collegeforamerica.org/WorkforceStrategiesSurvey 3 collegeforamerica.org/upskill

Simply offering tuition assistance is not enough

76% of employers offer

tuition reimbursement —about $4,000 per

employee on average.2

43% of employees even

know whether tuition assistance is

available.3

71% of employers prefer

to promote employees versus hire new ones but report they lack

promotable skills.1

but only


What motivates employees to pursue college?

#1 Earn a bigger salary

#2 Opportunity to

change job

#3 Personal fulfillment

collegeforamerica.org/upskill


What will it take to get employees to enroll?

60% would be more interested in a

program if they heard about it from their

employer

8x more likely to enroll when 100% of tuition

is reimbursed

72% are more interested

in a college that partners with their

employer


18% of employees have

been regularly encouraged to pursue higher

education

but only


Develop higher education partnerships with the right colleges

Working adults want a college that is:

Affordable

Flexible

Credible

Online



An accredited, nonprofit college built to help employers develop and promote talent through competency-based

higher education

Applicable in the workplace

Built for working adults

Cost effective: only $2,500/year

Make the most of your TAP with College for America


Partnering with employers for workforce development

Build talent and leadership

Help employees develop

promotable skills

Promote engagement and

loyalty


Case study: Anthem Inc.

“Through CFA I still have the requirement of exploring traditional school topics such as math, writing, social responsibility, and economics. However, the courses are not geared toward memorization but towards understanding and application into real world scenarios. As a result of my experience with CfA, I think differently, I research more, and most importantly, I have confidence in my learning abilities. My journey with CfA has made me more confident, showed me I have a great deal of transferable knowledge and encouraged me to spread my wings and continue growing!”

Darby Conley 16+ year associate, earned associate’s degree in less than a year

“I graduated in January 2014 with my associate’s degree. In March of 2014, I was offered a promotion to a new position as a Corporate Communications Specialist. In October of 2014, I began the Bachelor’s program!”

Starrann Freitas 4+ year associate, earned associate’s degree in less than a year

Successful pilot with Anthem Blue Cross and Blue Shield in New Hampshire


Anthem and CfA together completely remove the cost barrier

Cost of College for America

100% Covered Eligible full-time Anthem

employees receive education assistance of $5,000 annually. Part-time eligible associates

receive $2,500 annually.

$2,500 All-inclusive tuition from a nonprofit, accredited

university.


Anthem opens CfA to 50,000+ associates

11,000+ Visits to the CfA

webpage for Anthem associates

4,000+ Anthem associates expressed interest

in the program

1,600+ Anthem associates registered for CfA

info sessions

900+ Anthem associates

submitted applications


Final thoughts on making the most of your TAP

Work with operational leaders to encourage

employees

Rethink your TAP as a talent development tool

Identify groups of employees;

forge meaningful partnerships

Track metrics to justify TAP expenditures


Thank you

Stop wasting your TAP and start offering College for America to your employees:

collegeforamerica.org/Partner

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Stop Wasting Your Money on Tuition Assistance