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#RDaily @KatrinaKibben @RecruitingBlogs @RecruitingBlogs
When Worlds Collide: Applying Marketing Best Practices to Recruiting Woes
#RDaily @KatrinaKibben @RecruitingBlogs
HOUSEKEEPING
§ Grab Tab § Audio Mode § How to ask a Question
This program is being recorded. You can download the recording at http://www.recruitingwebinars.com/
TIPS FOR USING YOUR CONTROL PANEL.
#RDaily @KatrinaKibben @RecruitingBlogs
§ Who is this? § SEO § Advocates for your jobs § Advertising § Measurement of job postings § Q&A
ON AGENDA
the
#RDaily @KatrinaKibben @RecruitingBlogs
Finding Waldo 1. Job title 2. Google Trends /
Indeed trends 3. Do a search 4. Findability
#RDaily @KatrinaKibben @RecruitingBlogs
What social media channels are you using for recruiting? 1. Facebook 2. LinkedIn 3. Twitter 4. Snapchat 5. All 6. None
POLL
#RDaily @KatrinaKibben @RecruitingBlogs
“The difference between an audience
and a community is the way the chairs are
facing.” @StacyZapar
#RDaily @KatrinaKibben @RecruitingBlogs
Advertising Don’ts § Targeting Everyone § Generic Messaging § Directing People To All
Jobs § Not Testing
#RDaily @KatrinaKibben @RecruitingBlogs
Advertising Must-Do § Utilize unique data for targeting § Target a minimally viable group § Pay CPC (cost per click) for large
groups § Pay CPM (cost per impression) for
smaller groups
#RDaily @KatrinaKibben @RecruitingBlogs
Case Study: LinkedIn Ads § Startup wanted a specific investor § Hyper-targeted ads to target network § 1 cent = $120,000 of business
#RDaily @KatrinaKibben @RecruitingBlogs
Digital Experience Measurements
§ Bounce rate § Traffic by source § Network growth § Average session
duration § Clicks http://rdaily.co/canexpdash