4 Unwritten Rules of an Employee Referral Program: Recruiters

How can Employee Referrals create a

strong Employer Brand

How can Employee Referrals create a strong Employer Brand

An employer brand is undoubtedly given a bigger boost when an existing employee

recommends others to join on the basis of their own experience.

So, employee referral programs score so high as an effective recruitment tool.

Using employee referrals to promote your employer brand does not need

complicated tools and techniques but a few simple well thought out initiatives.

INTRODUCTION

How can Employee Referrals create a strong Employer Brand

Here are some easy steps to follow to ensure your employer brand remains much sought after in the recruiting community:

How can Employee Referrals create a strong Employer Brand

Enable the referral process with tools which make it easy for employees to share job postings in social media platforms. An organization which is hiring always sends out a positive message regarding its growth potential and financial stability.

Make use of effective tools

Make it easy for employees Provide employees stories that make it easy for them to sell the company. Provide your employees information and communication material that make it easy for them to talk about the organization and what makes it such a good employer. Ensure that the messaging is consistent with what your employer brand stands for.

How can Employee Referrals create a strong Employer Brand

Encourage employees to upload videos, images, photos etc. of organizational events and share them with the circles and connections on social media. The positive buzz it will generate will ensure your organization remains in the spotlight favorably.

Create a positive buzz

Motivate your employees Incentivize employees for spreading the word about the organization by offering rewards and bonuses if any of their connection refers a relevant candidate to the organization.

How can Employee Referrals create a strong Employer Brand

It is very important to remember that employees will refer someone only if they themselves are happy at their place of work. Ensuring a safe and conducive working environment is therefore an essential pre requisite to building a strong employer brand.

4 Unwritten Rules of an Employee Referral Program: Recruiters

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