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Leveraging Social Media Platforms for Employee Referrals

• It is a known fact that in today’s age social networking sites

play a crucial role in keeping people connected who otherwise

might not be.

• So why not use this connectivity to benefit the organization

that you work for. Employee referrals not only act as a great

way to dig out talent which might have gone unnoticed, but

also act as a good model of employee engagement.

• Employees can share, promote, track & recommend and be

completely involved in the process of recruitment of the

people they know, in the organization they work for.

If the power of social media & employee referral is combined, it results in a dynamic output.

Leveraging Social Media Platforms for Employee Referrals

• 80% of the employers consider ability to recruit

passive job applicants who might not otherwise apply

as the reason why they are using social networking

sites for recruiting.

• 69% of the employers think that the ability to target

job candidates with specific skill sets is what makes

them leverage on social media for recruitment.

• 67% of the employers think that social media helps

in increasing employer branding and recognition.

Source : SHRM

Leveraging Social Media Platforms for Employee Referrals

“ Simply using traditional methods of sourcing

candidates will not cut it any more. This is when

leveraging on the internal network will be beneficial

by letting recruiters find people who not only are the

right fit in terms of qualification & experience, but

also in terms of the culture of the organization.”

Chance to look beyond the 1st degree of connection: Using social employee referral, allows employees to

leverage the contacts of their 1st degree contacts which

can exponentially benefit in terms of connectivity. Hence,

this helps companies to promote their openings to people

beyond the 1st degree contacts of their employees.

Mutually beneficial model which helps employees & recruiters:

It not only benefits organisations by tapping talented

resources but also provides a lucrative advantage to

employees. Based on the referrals they generate, if

recruitments are made, then employees earn money

which adds a real-life gamification angle to the process

of recruitment.

Leveraging Social Media Platforms for Employee Referrals

Getting like-minded people to share your workspace & culture with: It also allows employees to rope in people who as per their judgement, will be a good fit for the firm. This in the long run allows like-minded people to come together and work on things they are passionate about. Hiring quality employees increases the productivity of the organisation as a whole: Owing to a trusted source of network of one’s employees, it has been proved by research that the people who are recruited using employee referrals usually turn out to be more productive than people who are recruited from unknown forums. Intelligent features like Smart Match which Social Employee Referral Tool Zalp offers, aid in prompting employees to refer suitable candidates which lead to quality applications, hence leading to quality recruits.

Leveraging Social Media Platforms for Employee Referrals

Speeding up the process by reaching out to relevant people: Using a socially intelligent referral tool to recruit

employees also fastens up the process as a known

network of people via social media are approached

with the reference check aspect becoming a little more

clear hence resulting in reliable recruits.

Financially feasible option: The cost per hire is impacted in an extremely positive

manner because in stead of spending huge volumes of

allocated budget for hiring on finding different

sources, using the connectivity of employees is an

extremely financially feasible option. Integrating an

employee referral tool with social media optimizes the

process of recruitment by bringing down the cost per

hire.

Leveraging Social Media Platforms for Employee Referrals

The pool of social media platforms which can be useful

for filling in important openings can be Facebook,

Linked In & Twitter. One key thing to consider here is

that, when job boards are compared to social

networking sites, the no. of active users on a job

board and on a social networking site like say

Facebook is vastly different. This allows recruiters to

reach out to a larger amount of people by banking on

the connections of their organisation’s employees. A

combination of social media platforms would be

extremely beneficial so that a wide gamut of people

are covered as not everyone is active on all

networking sites.

Leveraging Social Media Platforms for Employee Referrals

It’s a Number Game: • Every time an employee adds a person on Facebook,

has a new follower on Twitter or connects with

someone on Linked In, the reachable network of an

organisation expands.

• With a good social employee referral model in place,

new job openings can conveniently reach out to this

ever-expanding network of people.

• By empowering employees to spread the word about

what kind of people their organisation is scouting for,

recruiters can actually simplify the process of talent

search.

• This increases the ROI and also increases the

effectiveness of the overall recruitment strategy by

optimizing the process.

Leveraging Social Media Platforms for Employee Referrals

Measure what you Treasure: • An effective employee referral recruitment tool is

one which quantifies the power of Social Media.

• If shares/retweets about openings can be measured,

then a well-rounded strategy can be developed about

how to enhance the wonderful ability of social media

in attracting talented resources.

• Tracking and monitoring progress ultimately helps in

demonstrating value.

• The best way to communicate success metrics to

senior executives is by justifying how exactly the

channels of communication have been effective in

catching the attention of specific candidates. This

allows one to refine and shape one’s approach well.

Leveraging Social Media Platforms for Employee Referrals

Spread your Brand: • Social media is not a fad. It is here to stay and enough researches have been conducted to prove the same. Preparing for this long haul is extremely important. • Spreading awareness about your company is not just the task of the marketing department. The HR team is responsible for promoting it’s culture. • One of the best ways to highlight progress of a company is by exhibiting to the world how there are openings in the firm and this helps build a brand for the firm as well. • When prospective candidates see employees of an organisation promote openings using socially intelligent tools, this enhances the image of the company.

Leveraging Social Media Platforms for Employee Referrals

Explore to Score: • The added benefit of a social employee referral tool

is that it enables an organisation to go after passive

candidates, who fit the needs but who not necessarily

would be actively looking out for openings.

• Peer recommendations is something everyone looks

for. If a friend/acquaintance feels something is worthy

of sharing, it would catch one’s attention.

• This might make people who didn’t consider applying

for a post, interested in the opening. Hence, this

allows organisations to rope in fitting applications

from sources they wouldn’t have had access to.

Leveraging Social Media Platforms for Employee Referrals

The idea behind having an employee referral tool

based on social media is to catch the attention of

prospective candidates who would have been difficult

to trace otherwise. If employees promote openings to

their peers, this speaks volumes about the happiness

index of the organisation. Simplifying the process of

recruitment & having access to a wide array of

relevant people who would benefit the organisation is

the main aim.

This is where a Socially Intelligent Tool like ZALP

comes handy in order to yield the benefits of Social

Media.

Leveraging Social Media Platforms for Employee Referrals

matches for a job out of his/her own social network connections. Advanced features like the ZALP Track ensures that employees are kept well updated on the status of their referrals by giving them realtime updates on the entire referral progress. The interesting thing about ZALP is that it is a highly scalable tool and can be seamlessly used by organizations having 100 to even 10000+ employees. Considering ZALP operates in the SAAS model (software -as-aservice) organizations do not have to go through the cumbersome hassles of integration and implementation. Organizations with even a global presence can effortlessly adopt ZALP without having to go through any elaborate integration process.

ZALP enables organization to automate and streamline every aspect of their employee referral program while at the time same integrating it with the potent potential of social recruitment using its advanced social media capabilities. Each of ZALP's features have been specifically developed to give organizations a new and innovative referral platform that drastically accelerates employee participation which in turn results in a considerable reduction in the cost per hire and time to fill. The unique aspect about ZALP is that it gives employees not one but five easy and convenient ways to refer jobs to their connections. Interesting features like the ZALP Match ensures that even if employees do not have a top of mind connection to make a referral, the built-in intelligent match feature suggests the most relevant

Leveraging Social Media Platforms for Employee Referrals

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