LinkedIn: Engage Candidates with Content

How to have a two-way dialogue

• Start the conversation by sharing content that’s interesting and

relevant

• Send related articles to candidates via InMail or email to keep

conversations going

• Use status updates to share stories, news, and inspiration (add

links or images for higher engagement)

• Share useful content regularly — more than once a week is good

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Create content: Great examples

John Fleischauer and Nick Tran use LinkedIn’s publishing platform to

show deep knowledge of their respective fields and share useful

advice with their network. By adding value for their readers and

providing a voice of authority in their areas of expertise, they’re

boosting their personal brand.

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Share content: Great example

Miki Furnish, manager of corporate talent acquisition at Carhartt,

keeps things light and funny with her status update sharing an article

on how Carhartt never goes out of style.

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For more information on creating and sharing content, download our

free eBook, 6 Steps to Building Your Recruiter Brand on LinkedIn.

©2015 LinkedIn Corporation. All Rights Reserved. 5

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