Upload
krishna-de
View
3.365
Download
1
Tags:
Embed Size (px)
DESCRIPTION
These are the slides from my keynote for the ECDL Foundation Forum taking place in London on 15 May 2013. The session covers how to use digital and social media to continue to engage with clients and attract new customers to the training programmes offered by the Foundation's members. If you have any questions please contact me at http://www.KrishnaDe.com
Citation preview
KrishnaDe.com #ECDL Forum
Integrating Digital Technologies To Re-engage With Existing Candidates
And To Attract New Clients
Photo credit http://bgn.bz/employeetraining
ECDL Foundation Forum London May 2013
1. Develop Your P.O.W.E.R Plan
KrishnaDe.com Use the P.O.W.E.R plan to audit and evaluate how effectively your social media activities are integrated into your communications
Photo credit http://bgn.bz/flwindmill
Review your analytics to understand what device people are using to access your online content and develop a plan to ensure it is accessible
2. Be Ready For The Mobile Client The device we choose to use is often driven by the context including
when we search and where we are searching from
Photo credit http://bgn.bz/devices
KrishnaDe.com
3. Invest In Your Home Base Photo credit http://bgn.bz/flnest
KrishnaDe.com We can benefit from social platforms but remember that they Can change or event terminate their service with little notice
KrishnaDe.com
4. Ensure That Governance And Social Media Policies Are In Place
Social media policies integrate with policies you have in place already Find resources at http://bgn.bz/socialmediapolicies
Photo credit http://bgn.bz/matches
KrishnaDe.com
5. Implement Measurement Tools
Track the performance of your social media marketing using tools e.g. HootSuite, short URL tools , Facebook Insights and Google Analytics social reports http://bgn.bz/gasa
Photo credit http://bgn.bz/matches
http://bgn.bz/cables
KrishnaDe.com
6. Understand Why People Will Connect
Evaluate the kinds of content that will be of interest and engage your social media communities - consider asking them or undertaking research
Photo credit http://bgn.bz/cables
Source: Exact Target April 2013
Source: Exact Target April 2013
Why do consumers ‘Like’ a company, association or organisation on Facebook
Source: Exact Target April 2013
Why do consumers ‘Like’ a company, association or organisation on Facebook
Source: Exact Target April 2013
Source: Exact Target April 2013
Source: Exact Target April 2013
Source: Exact Target April 2013
What sites or platforms we visit online first thing in the morning
Source: Exact Target April 2013
What sites or platforms we visit online in the evening
KrishnaDe.com
7. Monitor Your Online Reputation
Use tools such as Google Alerts, HootSuite and Mention to help you monitor your online reputation http://bit.ly/12tBXgV
Photo credit http://bgn.bz/smcommancentre
It is essential that we integrate engaging visual content which will also help encourage online sharing
Photo credit http://bgn.bz/flcameras
KrishnaDe.com
KrishnaDe.com
Create Interesting And Engaging Images
If you have a limited budget you can create images using your smart phone as there are many apps available such as Diptic
KrishnaDe.com
Create Templates To Support You
Consider asking a graphic designer to create some templates for you to use or create them yourself using free tools such as PicMonkey
KrishnaDe.com
Create Engaging Infographics
Turn research and data into information graphic using tools such as Infogr.am, PowerPoint or even some coloured pens
9. Make Your Content Easy To Share Photo credit http://bgn.bz/sharingcupcakes
Enable your content to be shared from your website and use platforms that enable others to embed your content
KrishnaDe.com
KrishnaDe.com
Have You Integrated Share Buttons?
Add share buttons so content can easily be shared to social networks and even email e.g. using tools such as ShareThis.com
KrishnaDe.com
What Happens When People Share Your Content On Twitter?
Consider how you construct your headlines including your key words so that you encourage the reader to follow the link if shared on social networks
KrishnaDe.com Source: Compete and Twitter Study US Users February 2013
Bonus Twitter Tips 60 per cent of users are using mobile devices
KrishnaDe.com Source: Compete and Twitter Study US Users February 2013
And they are …
KrishnaDe.com
Have You Enabled Twitter Cards On Your Website?
Enable Twitter Cards http://bgn.bz/twittercards
KrishnaDe.com
Can You Create Short Form Content?
Consider how you can tell your story in a six second video series http://bgn.bz/brandsonvine+
KrishnaDe.com
What Happens When People Share Your Content On Facebook?
Visual content can increase engagement so upload images to your Facebook Page rather than sharing links. Remember to schedule and target your updates
KrishnaDe.com
Bonus Facebook Tips
Attract targeted traffic using Facebook Ads and use the Facebook Power Editor so you can publish Ads in mobile devices http://bgn.bz/fbpowereditor
KrishnaDe.com
Track Conversions Of Your Facebook Ads
Create a Conversion Pixel and add it to your landing page
KrishnaDe.com
Attract More Leads With Your Facebook Cover Image And Apps
Review Facebook cover image guidelines and consider adding a call to action – integrate your marketing using Facebook Apps
KrishnaDe.com
What Happens When People Share Your Content On LinkedIn?
When you share content to LinkedIn, just as you can with Facebook, you can change the headline, call to action and the image to increase engagement
KrishnaDe.com
Bonus LinkedIn Tips
When you post and update on LinkedIn you can share it with individuals and Groups You can also ‘tag’ someone in your update – use this feature carefully
KrishnaDe.com
Use LinkedIn To Attract Traffic And Leads
You can edit your profile URL so that you have a shorter link to promote your profile Add a link to a relevant page on your company website including a call to action
KrishnaDe.com
Establish Your Company Page
Organisations can establish a free Company page where they can publish updates and details of their products and services
KrishnaDe.com
Have You Optimised Your YouTube Channel?
Change your cover image , add your social links, create an introductory video to feature on your channel and customise your playlists
Accenture Consumer Trends Study
"Within search results, information tied to verified online profiles will be ranked
higher than content without such verification, which will result in most users naturally clicking on the top (verified) results. The true cost of
remaining anonymous, then, might be irrelevance.“ Eric Schmidt, Executive Chairman, Google
KrishnaDe.com Article http://bgn.bz/gpschmidt
10. Ignore Google Plus At Your Peril Source: “The New Digital Age”, a new book to be released in April 2013
KrishnaDe.com Take the time to revisit and update your Google Local Page or
establish a Google Plus Page to increase online visibility
What Do Search Results Reveal?
KrishnaDe.com
Establish rel=Author and rel=Publisher
Implement Google authorship mark up connecting your Google Plus business page to your website
KrishnaDe.com
Establish rel=Author and rel=Publisher
Implement Google authorship mark up connecting Google Plus personal profiles to your website identifying your content authors
KrishnaDe.com
Participate In Google Plus Communities And Hangouts
KrishnaDe.com Create your own public or private community and explore the
opportunity to use Google Hangouts for live events
Let’s stay in contact on
Google Plus where I share social business trends
Just ‘Click’ on the image below to add me to your Circles
If you found this presentation of interest
please look left and click to share the presentation with your network
Thank you!