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Tim Wesson and Ernest Ng of salesforce.com share three great case studies of how the company uses data, analytics, and culture to disrupt where, who, and how to recruit. Continue your talent acquisition transformation at Talent Connect 365: http://linkd.in/1z8YEaf
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Tim Wesson– Senior Director, EMEA Recruiting, salesforce.com Ernest Ng - Senior Director, Employee Success, salesforce.com
Disrupt Everything: How to Use Data, Analytics, and Culture to Disrupt Where, Who, and How You Recruit
Salesforce was built on a disruptive vision
Trusted Multi-Tenant Public Cloud
Subscription Service 1% Time 1% Equity 1% Product
New Technology Model New Business Model New Philanthropy Model
#intalent
And we never stop disrupting
CLOUD
1999 Born Cloud
2009 Realized the feed was the future and
pivoted half our dev resources
to create Chatter
2012-2013 Took everything we did for the desktop
and made it run perfectly and natively in the mobile world
2013 Accelerated our ability to help our
customers connect with their customers
by acquiring ExactTarget
SOCIAL MOBILE CONNECTED ANALYTICS
2014 Launched Analytics
for the rest of us with our new Salesforce
Analytics Cloud
#intalent
Today we are a $1B company with 2,100 employees in EMEA
Of the world’s top 10 largest enterprise software companies
FASTEST GROWING MOST INNOVATIVE BEST PLACE TO WORK
According to Forbes magazine
According to Fortune magazine
#intalent
What does it take to innovate and grow? Engaged employees! But bringing people in and keeping them happy is getting tougher by the day
SOURCE: Gallup “State of the Global Workforce” 2013.
25M employees
in 189 countries
13% ENGAGED
24% ACTIVELY DISENGAGED
63% DISENGAGED
#intalent
Ready to get disruptive?
#intalent
When seeking to disrupt, DATA is the differentiator! Change people’s long standing beliefs and bring them around to new ways of thinking
#intalent
Identify the question/ problem
Collect all relevant
data Form
hypotheses
Identify the proper
analysis technique
Analyze and
interpret
Getting Started
Use multiple data sources
Borrow best practices from other parts of the
business
Be quick, but don’t hurry
Tip 1: Tip 2: Tip 3:
#intalent
Disrupting Recruiting
Tech Location Strategy
DISRUPT WHERE DISRUPT WHO DISRUPT HOW
AE Market Maps AE Success Profile
Salesforce Ambassadors Culture Playbook
#intalent
Disrupt Where Use data to change our technology leaders’ biases on location strategy
T: 6k Pursued 6%
T: 32k Pursued 9%
T: 5k Pursued 11%
T: 28k Pursued 3%
T: 7k Pursued 2%
T: 9k Pursued 4%
T: 10k Pursued 5%
T: 2k Pursued 2%
T: 87k Pursued 23%
#intalent
0 5000 10000 15000 20000 25000 30000
LONDON
PARIS
BERLIN
IRELAND
AMSTERDAM
% WE'VE TOUCHED
CANDIDATE POOL
Start with Reach + Global Opportunities for Recruitment from LinkedIn ORACLE (LONDON)
Candidates Contacted
Potential Candidates
MICROSOFT (PARIS)
Candidates Contacted
Potential Candidates
HP (AMSTERDAM)
Candidates Contacted
Potential Candidates
Disrupt Who
#intalent
Disrupt Who Use data to change our sales leaders’ biases on Account Executive hiring profile
Common traits of Top 100 - Monthly Close Cadence
- Storytelling Training
- CRM Power User
Software Sales Only
#intalent
Disrupt How Integrate culture as core to recruit the right people through independent Salesforce Ambassadors
Aloha Spirit
Passion
Customer Success
Evangelist
Disruptor
Teamwork
Innovation
Foundation
Trust
#intalent
Pre-Arrival Week 1 First 30 Days First 90 Days
Vision and Goals Due 90 Day Survey
Our Culture Story Corporate Pitch Training Trust & Security Training
Employee Programs Volunteer
Onboarding Essentials Onboarding Checklist Quick Start Guides
Where to Find Help Learning the Lingo
Welcome to the Salesforce Ohana Top 3 Tips to Get to Know Us 7 Ways to Feel Like a Local Fast
85% open rate on New Hire Success Emails = 3X the standard open rate
Disrupt How Automate the flow of culture context to the new hire – don’t leave it to chance!
#intalent
Disrupt How Engage employees to share your culture story with their networks = high referral rate
CASE STUDY FORTUNE Best Companies to Work For list announcement - Day 1 results ü Dominated the socialsphere ü 3.5M impressions on Twitter, FB, LI ü 33% Share of Voice for tweets
about list – 4X more than #1 Google and they have 4X the # employees
ü 330% increase in job board traffic ü Highest applicant day ever
Disrupting Recruiting
Tech Location Strategy
DISRUPT WHERE DISRUPT WHO DISRUPT HOW
AE Market Maps AE Success Profile
Salesforce Ambassadors Culture Playbook
#intalent
Questions?
#intalent
Thank you
#intalent