CANDIDATE PACKAGING AND PRESENTATION IN A NON-CONSULATIVE WORLDSo much of the hiring process has gone online, it’s become a vital part of every recruiter’s skill set to master the art of online candidate packaging. What is the requisition asking for? Does your candidate match the requisition at hand? Do they meet the “must haves”? And equally important, are they aligned to the work/life balance and corporate culture for this opportunity? Learn how to truly understand what employers are looking for and craft a winning resume to give your candidates the best opportunity to get hired.

TODAY’S AGENDA

Recruitifi Job Review Candidate Screening Checklist Candidate Screening/Interview Always Be Closing – ABC Your Candidate Resume Revise Resume Submittal

So much of the hiring process has gone online, it’s become a vital part of every recruiter’s skill set to master the art of online candidate packaging.

What is the requisition asking for? Does your candidate match the requisition at hand? Do they meet the “must haves”? And equally important, are they aligned to the work/life balance and corporate culture for this opportunity?

Learn how to truly understand what employers are looking for and craft a winning resume to give your candidates the best opportunity to get hired.

RECRUITIFI JOB REVIEW

Take NoteTake Note

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RECRUITIFI JOB REVIEW – CONT’D

Take Note

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RECRUITIFI JOB REVIEW – CONT’DTake Note!

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ote

Take Note!

#1 RULE OF THUMB!ALWAYS HAVE YOUR CANDIDATES RESUME IN FRONT OF YOU WHEN YOU’RE SPEAKING TO THEM…AND TAKE TONS OF NOTES

IT’S YOUR JOB TO FIND THE MATCH!

CANDIDATE SCREENING/INTERVIEW PROCESS

1. Schedule phone introduction (one touch). 2. Conduct Phone Introduction (second touch) – See if there is an

immediate match in round one and round two questions. 3. In-person/Online Video Interview (third touch) – Get to know your

candidate. Please visually meet ALL candidates (in-person/video).

Three Touch Candidate ProcessGet to Know Your Candidate & Build The Relationship!

CANDIDATE SCREENING CHECKLIST

3 Rounds of Questions

• Introduction Questions

• Round One Questions• Round Two Questions

Let’s take a look!

Round 2 Questions

Round 1 Questions

Introduction

Questions

CANDIDATE SCREENING CHECKLIST – CONT’D

CANDIDATE SCREENING & INTERVIEW QUESTIONS

INTRO QUESTIONS: Are you open to hearing about a new

career opportunity? Awesome! Tell me why are you open to

change? (look for the burn) Tell me, what are you currently making and

what are you looking to make – that’s two questions.

Are you considering any other roles currently?

Do you have any other offers on the table?

If they match

- move on to

Round 1 Questions

CANDIDATE SCREENING & INTERVIEW QUESTIONSReverse to Check! – Turn your statement into a question and Check For The Match!

ROUND ONE QUESTIONS: How many years of experience do you

have working at a media agency/creative agency/digital publisher or ad tech?

What % of the time do you spend in your job analyzing digital ad server data?

How much time do you spend in your job interacting directly with the client?

How many years of experience do you have of online display experience?

How many years of experience do you have of search advertising experience?

If they

match -

move on

to Round

2 Question

s

CANDIDATE SCREENING & INTERVIEW QUESTIONSReverse to Check! – Turn your statement into a question and check for the

match!

ROUND TWO QUESTIONS: Can you share with me some professional

achievements that you’ve accomplished? Tell me a bit about your experience with

performance metrics. How often is that included in your current workday structure?

If the candidate matches at least 85% of the requirements please feel free to:1. Ask additional questions (no more than 3), 2. Talk about the perks of the company, and/or the position,3. Schedule an in-person / video interview.

Let’s take a look!

Confirm top 3

Bullets

Great Selling Points!

Screen for Culture Fit

CANDIDATE SCREENING & INTERVIEW QUESTIONS

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Take Note!

CANDIDATE SCREENING & INTERVIEW QUESTIONS

ALWAYS BE CLOSING - ABCIt’s very important…very important that you begin closing your candidate from the very first

phone call. The term closing means that you’re confirming what it will take for your candidate to leave their current position and /or take a new position in reference to: salary/hr rate, benefits, commute, culture, etc. If you wait until the offer is on the table to close your candidate you are already too late. Unless the candidate has been lying to you, you should have a fair idea of whether they will accept your offer when you make it at the offer stage and then you can lock down your next placement. Let’s take a look:

Examples: Current salary – “What are you currently making?” Salary requirements – “What are you looking to make?” Other roles - “Are there any other roles you might be considering within your current company?” Counter offers – “Do you expect your company to counter?” Other offers – “Do you have any other offers on the table? If so, please share the details.” (Let them know

you want to understand what the competition is and how your role competes.) Currently/recently interviewing - “What other roles have you applied for directly?” Other positions - “What positions have you been represented for by a recruiter?”

RESUME REVIEW & REVISE During each interview you’ll be revising the resume to reflect the candidates relevant

work experience to the job. The in-person interview is where you should really dig deep into your candidates work

experience as well as the requirements and wants that they need in a new career opportunity. It is your goal to determine and prove that they ARE in fact, a match for this position?

As you go through their resume, ensure you’re asking questions about their work experience related to the responsibilities of the position. For example:

• Ask them to tell you about a time when they successfully accomplished the task of the first three responsibilities of the role.

• Take notes. • Ensure that it’s reflected on your

candidates resume.

RESUME FORMAT The Formatted Resume: Logo or on Letterhead (with your contact information) Font (clean look like Calibri, Ariel) Font Size: 11 or 12 Candidate’s name: John Doe, PMP, MBA Candidate Summary: (5-7 bullet points) Technical Skills Professional Experience: Company | City, State Date (line one) Job Title Project Name: (line two)

First five bullet points under each job should relate to the requirements and/or the specific responsibilities of the job applying for

Education Certifications Resume should be saved as a Word Doc in the following format:

Candidate Name _Position Title_Your Company Name Note: Please ensure you have reviewed the resume

thoroughly to ensure there are no spelling or grammatical errors.

Candidate Name, PMP

VP, Business Development | General Sales Manager | Director of Account Management

PROFESSIONAL SUMMARY:

20+ years of experience in Sales & Business Development with proven experience and a strong track record in driving business development and sales over $300M.

20+ years of experience in Sales Management within the Retail (consumer goods), B2B, B2C, SMB/SME sectors. 20+ years of experience in Account Management and Client Relationship Management establishing and influencing

demonstrable C-level/decision maker relationships. Hands-on deal maker with business development, partnership and financial management expertise. Senior results oriented sales leader, with proven experience in successfully driving profit and revenue growth. Strong strategic performance-management skills including an excellent partnership-building and negotiating background.

PROFESSIONAL HIGHLIGHTS:

At Poptent, increased sales from $1.9M to $12M in annual revenue. At Los Angeles Angels, Dodgers, Ducks, was the #1 top producer. At Lehman Brothers, ranked in top 15% of all reps throughout the country.

TECHNICAL SKILLS:

Microsoft Office (Word, Excel, PowerPoint, Outlook) SFDC (Salesforce.com), Adobe Photoshop, Google Docs PROFESSIONAL EXPERIENCE:

Poptent |San Clemente, CA January 2010 – Current Vice President Business Development, General Manager Poptent Productions

Oversee all operations within the Production and Business Development divisions supervising 30 direct reports and 5 indirect reports located globally throughout the US and Latin America.

Hire, train, develop, and manage 20+ Business Development Representatives, 6+ Executive Producers, 2 Line Producers and a Production Accountant while overseeing and growing all revenue streams.

Develop all go-to-market strategies (GTM strategies) including the creation of corporate commission plans and expense policies, and generating strategic partnerships with top advertising agencies on a national level which is currently producing a 30% increase on a consistent basis.

EDUCATION:

BA, Cal Poly University, 1992

THE RESUME WRITE-UPWith today's high-tech, fast-paced business environment, the presentation of your candidate submitted to a prospective employer should offer a glimpse into a person’s character and personality as well as showcasing their skills and experience.

Introduction of the candidate: “I would like to thank you for giving me/us an opportunity to submit Candidate Name for the Position title. Brief summary of candidate: Candidate’s First Name has more than 10 years of experience within the Engineering industry. He is a graduate of

the Georgia Institute of Technology and has worked for companies such as ________, __________, and ________. Here is a brief summary of Candidate’s First Name background and skills:

Summary bullet points: List a minimum of five bullet points that relate to the most important needs and wants of the Client and job description. I would include at least 2 candidate highlights. It is also important to include a few additional bullet points with the candidate’s major certifications.

Provide a brief sentence detailing why the candidate is looking to leave his present job, or this would be a great opportunity to brag on your candidate’s personality, work ethics, etc. (subjective)

Next, include the candidate’s phone interview availability as well as in-person availability. Include how soon the candidate will be able to start working. Include the location of the candidate. Include the candidate’s salary or hourly rate requirements (subjective). Include the candidate’s citizenship status. Include candidate communication skills. Closing statement: Please let me know how you would like to move forward with this candidate. Closing: Warm regards, Finally, include all attachments.

THE RESUME WRITE-UPThe goal in presenting the clean resume submission is to sell your candidate before they even make it to the interview. You are planting the seed from the very 1st look, that this is the candidate that you want to hire…forget everyone else you have seen or met. Make sure you list a few of the candidates highlights based on the job description. List their certifications and their pedigree. List any information that screams out…THIS IS THE CANDIDATE YOU WANT TO INTERVIEW AND HIRE!

Morning Susan! I hope this finds you well. Can you believe this 6 degree weather we’ve been having…here in Atlanta??? Crazy right? LOL!! Today, I would like to thank you for giving me an opportunity to submit John Williams for the position of Contract Account Manager. John has more than 10 years of experience within the Engineering industry. He is a graduate of the Georgia Institute of Technology and has worked for companies such as Microsoft, Google, and Amazon. Here is a brief summary of John’s background and skills:

20+ years of experience in Sales & Business Development with proven experience and a strong track record in driving business development and sales over $300M.

15+ years of experience in Management and Leadership with up to 75 direct reports and 5 sales teams in a global multi-location environment (distributed workforce).

9 years of experience in Product Management while driving Product Development from conception to launch. At Los Angeles Angels, Dodgers, Ducks, was the #1 top producer. At Lehman Brothers, ranked in top 15% of all reps throughout the country. At Poptent, was responsible for the production of a top 10 USA Today rated Super Bowl commercial with

Dannon.

John’s contract is ending on January 30th and he’s open to exploring new contract opportunities. I would just like to note, when John and I met for our interview, I was completely blown away by his professionalism. His personality lit up my office, and his references were outstanding. I truly believe he would be a huge asset to your growing team! Phone Interview Availability: Immediately In-Person Availability: Monday, Wednesday and Friday from 10am – 2pm Availability to Start: Available Immediately Location: Atlanta, GA – 100% Travel ok Hourly Bill Rate Requirements: $50.00 per hour + travel expenses OR (either or, please do not list both) Salary Requirements: $50,000.yr + bonus Citizenship Status: Green Card Communication Skills: 8 out of 10

THE RESUME SUBMISSION WRITE-UP

Today, I would like to thank you for giving me an opportunity to submit John Williams for the position of Contract Account Manager. John has more than 10 years of experience within the Engineering industry. He is a graduate of the Georgia Institute of Technology and has worked for companies such as Microsoft, Google, and Amazon. Here is a brief summary of John’s background and skills:

20+ years of experience in Sales & Business Development with proven experience and a strong track record in driving business development and sales over $300M.

15+ years of experience in Management and Leadership with up to 75 direct reports and 5 sales teams in a global multi-location environment (distributed workforce).

9 years of experience in Product Management while driving Product Development from conception to launch. At Los Angeles Angels, Dodgers, Ducks, was the #1 top producer. At Lehman Brothers, ranked in top 15% of all reps throughout the country. At Poptent, was responsible for the production of a top 10 USA Today rated Super Bowl commercial with

Dannon. John’s contract is ending on January 30th and he’s open to exploring new contract opportunities. I would just like to note, when John and I met for our interview, I was completely blown away by his professionalism. His personality lit up my office, and his references were outstanding. I truly believe he would be a huge asset to your growing team! Phone Interview Availability: Immediately In-Person Availability: Monday, Wednesday and Friday from 10am – 2pm Availability to Start: Available Immediately Location: Atlanta, GA – 100% Travel ok Salary Requirements: $50,000.yr + bonus

After the resume has been updated: Write the candidates bio to submit to

Recruitifi and the hiring manager (see sample)

Gather any employer references Gather any product and/or portfolio samples And submit all items including the resume

through the system.

QUESTIONS?