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Thanks for joining us!
● Please use the chat box for questions
● Tweet at us using #recruitinghacks @lever @ajolo @michellenhart
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http://timsackett.com/2016/12/06/t3-the-
100-hottest-hr-technologies-on-the-planet/
Maya HumesContent Marketing Manager
Lever
@mayanjeri
Our speakers
Michelle Hart / @michellenhart
Former VP of People Ops, Whisper
Ariel Jolo / @ajolo
Global Employer Branding
Manager, Medallia
Part 1 — Employer branding and candidate experience
Part 1 — Employer branding and candidate experience
#1
Hire a photographer to capture team photos
You’ll be able to proudly use
these photos in all your
employer branding efforts -
whether on your website, in
blog posts, or even conference
presentations.
Part 1 — Employer branding and candidate experience
#2
Customize your careers page with employee
spotlights
Candidates want to hear from
current employees. Why did those
team members join? What does their
role entail, and why is it fulfilling?
Part 1 — Employer branding and candidate experience
#3
Create a company hashtag for employees to use
in social posts
Whenever you see employees post
on social media with other
employees, ask them to use the
hashtag. At Lever, our employees
are Leveroos, and we use the
hashtag #insideLever.
Part 1 — Employer branding and candidate experience
#4
Post on your employee blog biweekly
Start by creating a blog series that
periodically spotlights a different
employee. Use a simple Q&A format -
with questions like “What’s your
favorite [company] memory?” and
“How would you characterize your
team?” - and feature a high definition
photo of the employee in the post.
Part 1 — Employer branding and candidate experience
#5
Spend 30 minutes each week responding to
company reviews on Glassdoor
Express gratitude for glowing write-ups, and reply with concern to those that
are less than stellar. The bottom line: 30 minutes will go a long way toward
conveying your brand’s humility and humanness.
Part 1 — Employer branding and candidate experience
#6
Analyze company reviews to learn which cultural
pillars to highlight
Analyze Glassdoor reviews to find 5-10 common qualities that your reviewers
find special about your team, and have your employees select which ones
resonate most. Then, make those the values you spotlight.
Part 1 — Employer branding and candidate experience
#7
Roll out a “LinkedIn Profile Revamp” campaign
Host a company-wide meeting at which you ask employees to add three
elements to their LinkedIn profile: 1. The impact of their role, 2. What they
think is special about your team, and 3. Their favorite activities outside of
work.
Part 1 — Employer branding and candidate experience
#8
Create an ‘impact description’, not a ‘job
description’
When you post opportunities,
describe what candidates will
accomplish in their first month,
three months, six months, and
year on your team.
Part 1 — Employer branding and candidate experience
#9
A/B test your job postings
LevelUp, a mobile payments company in Cambridge, drove a 15 percent
increase in their number of inbound applicants by A/B testing job posting titles
and descriptions.
Part 1 — Employer branding and candidate experience
#10
Identify and remove bias from your job postings
Detect and eliminate phrases that might deter women or underrepresented
minorities from reading further - terms such as ‘coding ninja’ or ‘closer’, to
widen your pool of interested candidates.
Part 1 — Employer branding and candidate experience
#11
Run your job postings through “user testing” with
employees
If you don’t want to invest in a tool, leverage the insights of your coworkers.
Arrange a meeting with a diverse set of employees, read your job postings out
loud, and ask them to react aloud to words they do and don’t like.
Part 1 — Employer branding and candidate experience
#12
Ask candidates “How did you hear about us?”
Using Lever, we added a custom application question to all job postings: "How
did you hear about us?", with multi-select checkboxes for our common
buckets (referrals, job sites, publications, etc).
Part 1 — Employer branding and candidate experience
#13
Schedule quarterly Employee Value Proposition
‘health checks’
Your talent brand breathes, grows and evolves over time, whether you like it
or not. Plan for change by scheduling regular EVP ‘health checks’ with a few
key individuals each quarter.
Part 1 — Employer branding and candidate experience
#14
Treat your brand like you treat your favorite
family pet
Take your brand out for a walk,
introduce people in your
community to your brand, and
feed your brand.
Part 1 — Employer branding and candidate experience
#15
Co-locate your teams and managers
To build a great employer brand, think globally and be inclusive. We push for
global mindsets and information sharing at Medallia by having co-located
teams and managers.
Part 1 — Employer branding and candidate experience
#16
Leverage your internal experts for Talent
Branding
You probably have subject matter
experts inside your company that
run programs you can use in
Talent Branding, even if you don't
know it. For example, if you’re
planning an advertising campaign,
talk to your Marketing or Demand
Generation teams.
Part 1 — Employer branding and candidate experience
#17
Streamline and shorten your application
Give your candidates a better
experience by stripping your
application of unnecessary details or
questions. Use a modern ATS that
allows you to create simple, intuitive
applications that candidates can
quickly complete.
Part 1 — Employer branding and candidate experience
#18
Send a pump-up email to your hiring team
before the first interview of the search
Spend 10 minutes crafting a message
that will align and excite your interview
squad.
Part 1 — Employer branding and candidate experience
#19
Hire a candidate experience specialist
In a competitive talent market, making every candidate feel special can
literally be a full-time job. Recruit a new team member who can take them on
a company tour, bring them from one interview to another, and serve as their
main point of contact.
Part 1 — Employer branding and candidate experience
#20
Introduce roundtable questions to stimulate
lunch conversation
Buy a set of questions that can
spark fun topics; examples include:
“How would you spend $1
million?”, and “What superpower
do you wish you had and why?”.
Part 1 — Employer branding and candidate experience
#21
Snooze candidates to prompt regular check-ins
“Snooze” candidates for a
custom number of months or
weeks in Lever, to receive a
reminder to reach out at the
future date you set, along with
any notes so you can pick up
where you left off.
Part 1 — Employer branding and candidate experience
#22
Personalize a short video for your candidate
Make a video for every candidate who
receives an offer, to let them know how
excited you are. First of all, this makes
them feel special, and secondly, you can
increase acceptance rates - and promote
your brand even if the candidate turns
down your offer.
Part 1 — Employer branding and candidate experience
#23
Place a culture book featuring company stories
on your lobby table
Help your candidates pass the time
waiting for their interviewer by featuring
employee stories or interesting facts
about your team! This is a simple way to
get them energized about the team
before their interview.
Part 1 — Employer branding and candidate experience
#24
Host a 10 minute tour before every interview
If you can, leave a 15 minute buffer
between every candidate’s arrival time and
interview. Show them the lay of the land
and help them envision what their day-to-
day would look like. Even introduce them to
any team members they may not meet
during their interviews.
Download our entire Recruiting Hacks Ebook:
https://www.lever.co/resources/101-recruiting-hacks-to-accelerate-hiring
Register for our 4-part webinar series:
https://www.lever.co/recruiting-resources/webinars/103-recruiting-hacks-to-
make-2018-your-most-productive-year-yet