Building for the future: Why predictive analytics matter now

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Building for the futureWhy predictive analytics matter nowWilliam Gaker


Goals for today

Growth and establishment of

the people analytics field

Best practices for building

a people analytics function

Importance of a future vision

both for our field and our functions

How can predictive analytics can help us

establish a vision and roadmap for the future


Source: LinkedIn self-reported data based on job title, start date, and company

People analytics is growing quickly

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5119Companies have

employees focused on people analytics

43%of the Fortune 1000

55%of all people analytics functions have been

started within the last 5 years


The field is growing, but we are still building it


Reporting

Self-service Reporting

Interactive Dashboards

Centralized Portals

Ad Hoc Reporting

Business Operations

Performance Management

Program Evaluation

Strategy Development

Planning

Analytics

Forecasting

Predictive Modeling

A/B Testing

Machine Learning

Survey Design

What does the end product look like?


Technology

Data Warehouse

System Integration

HRIS Architecture

Business Intelligence

Measurement

Data Definitions

Data Integrity

Data Governance

Data Collection

Roadmap

Adoption

Trust

Partnership

Insight

Feedback

Action

What do people analytics functions need to be successful?


If we don’t communicate a vision or a purpose,

our clients will do that for us

If we don’t know what we’re building to,

we may get lost along the way

If we don’t set best practices,

we will lose opportunities to learn from each other

What are we building?We need a vision for the future in order to have an impact


Be mindful of future needs while building capabilityReducing the time required to build capability will maximize impact

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Time

InfrastructureBuilding

OperationalReporting

Advanced Analytics

Predictive Analytics

Reactive

Proactiv

e


System Implementation

Data Scrubbing

Manual Reporting

Capacity Building

Relationship Building

Early Days

Self-service Reporting

Advanced Analytics

Predictive Analytics

Data-Driven Strategy

Evidence-Based HR

Future

The decisions made in early stages of analytics maturity greatly impact the future state of the function

Be mindful that there are multiple channels of maturity


Analytics Client Adoption Measurement Technology

Predictive Analytics Data Drives StrategyRich Portfolio of Predictors and

Outcomes

Machine LearningAlgorithms

Advanced AnalyticsAsks Basic

Strategic Questions

Connecting Survey Feedback to Outcomes

(Predictors)

Advanced Statistical Software

Advanced ReportingAnswers Questions

with Self-service Reports

Basic Survey FeedbackBenchmarks

Data WarehouseBI Tools

Operational ReportingRequests Basic

ReportsBasic Transactions(Outcomes Only)

SpreadsheetsSiloed HR Systems

Expanding measurement during foundational stages

ensures we have the right data when we need it


Use your vision for the future to build a

measurement portfolio

If clients understand what we are building towards,

they will be better at leveraging and appreciating our services


Use your vision for the future to help clients understand People

Analytics

Your vision for the future will help you prioritize your activities and help you avoid getting lost in “ad hoc” purgatory


Use your vision for the future to prioritize your

capacity

As your Talent Analytics function becomes more developed,

HR should become a strategic partner to the business


Use your vision for the future to align your HR

strategy

Your vision for the future will help communicate the type of services you should be providing, and prevent your clients from

making assumptions about what those services should be


Use your vision for the future to build your

internal brand

Why are predictive analytics so important?Predictive analytics should be the key driver of your roadmap and vision

Predictive analytics are the most advanced

service a people analytics team can provide

Provides the deepest level of insight and

helps you answer the most strategic questions

Helps you describe the future state and mission of your team to your clients who may be new to people analytics

Gives you clarity on what type of analytics function you are building and how to prioritize your efforts


What happens if we delay predictive analytics?Delaying predictive analytics reduces your impact

Delays understanding of root cause of crucial

employee and organizational outcomes

Delays your ability to

measure the business impact of HR

Limits the insight and storytelling you are

able to provide to your clients

Lessens the strategic impact of HR



Questions?

Recruiting & HR

Building for the future: Why predictive analytics matter now