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This is the presentation I used for the Mortgage Coach webinar on Social Marketing for loan officers and Realtors
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Learn how Mortgage Professionals are using Social Networking like Twitter, Facebook & Linkedin
To listen to the audio, join the conference call: 712-432-1001, access code 460056852#
go to www.mortgagecoach.com
MC Members ask questions in CHAT
Dave Savage
565 friends 541
connections
238follower
Mortgage Coach
405fans 35
members
Agenda
What is Social Media/Networking? Why should I care? How do I get started
Introducing Today’s Experts >>>
To listen to the audio, join the conference call: 712-432-1001, access code 460056852#
Ron Quintero
Tyler Osby
819friends 381
connections
1136follower
Dylan Kramer
375 friends 79
connections
50follower
WHAT is Social Media/Networking?
It’s a New World
Today’s Focus
Stats
What is Social Media/Networking?
• What’s Twitter?• What’s the difference between
Facebook,Linkedin & Twitter?
Social Networking in Plain English
www.commoncraft.com
Social Media in Plain English
www.commoncraft.com
WHY should I care?
Why should I care?
• What’s the opportunity for a mortgage professional & Realtor?
• What results can I expect? • What’s the risk of not doing anything?
HOW do I get started?
How do I get started?
• How much time should I spend?• What mistakes should I avoid?• What are some other tools and solutions
should I consider using?
Suggested reading
Mark your calendar for June 30th
Leverage yourself with Video
Michael Smalley video marketing results
Sent email to 1,500 people in database28 applications from new and repeat clients
13 emailing for more information 15 minutes of my time
Key Question: How are you currently leveraging yourself and communicating with your clients and referral partners?
CREATE a Video
Press to create a quick video
Press to upload after you are happy with your video
Use Zoom & Edit to make a great video that creates an Aha moment
Go to www.mortgagecoachvideo.com
It’s much easier than you think
And it’s much faster to do than you think
SHARE a video
1. Put a link in your message or post
2. Embed video in your blog or website
Search word = socialwebinar
Homework assignment
1. Read suggested reading 2. Write your positioning statement 3. Select a picture 4. Sign up for Twitter, Facebook & Linkedin5. Connect with Mortgage Coach 6. Connect with friends and leaders 7. Create GREAT content >> and then socialize it
Traits of the super successful
1. They earn trust quickly 2. The make complex ideas simple 3. They take action and own their results 4. They deliver tangible value 5. They leverage themselves – SOCIAL MEDIA & VIDEOS6. They work hard and smart
Mortgage Coach makes mortgage professionals the best in the business
You will always know what’s working best
Community Library
Always have access the best sales & marketing resources
Have actual systems, solutions & content to take action
Solutions/
Content
Have content and value special for every selling situation
Best Content to generate PURCHASE LEADS
Payment and Income with $14,000 seller buydown
$65 / $448 = 7
Great Content to generate referrals from REALTORS
The best content to generate referrals from past clients
Content that creates obvious tangible value
Content that every loan officer should be sending out
The industries best CONTENT to deliver the best service and create the most urgency to work with you
Buy Now Content
Creating urgency around buying now
We train you on the strategies that are working best today
Weekly Coaching
Calls
We help you take action every single week
Mortgage Coach helps you…
1. Earn trust quickly with Realtors and Buyer2. Make complex ideas simple 3. Deliver tangible value 4. Leverage yourself
Having Mortgage Coach is like having a full-time sales & marketing assistant
Bottom-line Mortgage Coach helps you generate more leads, win more loans and
make more profits
We guarantee results, if you don’t generate an extra 1-3 loans in your first 30 days we will
give you a full refund
You are going to pay for Mortgage Coach one way or another…
Mortgage Coach
Taking Action
• Join myself and the experts at next Tuesday’s Coaching Call at 9 am PST
• Join Jacob on Thursday at 9 am PST for hands-on training
• For the next 48 hours take advantage of a special $50 discount for all members and non-members who connect with us on Facebook and Twitter
Call 800-485-7251