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TABLE OF CONTENTS

VIDEO MARKETING ON STEROIDS FOR REAL ESTATE AGENTS: 3

THE FIVE W’S TO REMEMBER: 6

SEND PERSONAL 1 VIEW VIDEOS: 8

WHAT WORKS BEST? 9

HOW TO RECORD VIDEOS: 14

HOW TO EDIT VIDEOS: 14

EDITING FEATURES: 14

HOW LONG SHOULD THE VIDEOS BE? 15

MORE FEATURES: 15

IT IS THIS EASY: 15

WHAT DO I DO WITH MY VIDEOS? 16

WHAT TO DO NOW! 16

“THE TEN COMMANDMENTS OF INSTALLING VIDEO ON YOUR WEB PAGE”

BY RICHARD SMITH 17

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VIDEO MARKETING ON STEROIDS FORREAL ESTATE AGENTS:

Why Video Marketing Works?

Video Marketing is visualized message. This type of media is easy to beunderstood and can influence audience. People can relate a lot more easily withvisuals - you can absorb the information a lot faster rather than reading text.Video Marketing is staggeringly inexpensive and technologically brilliantelements within it make a huge difference to my engagement withclients and soon-to-be-clients.

Video Marketing is simple, easy, and convenient.

1. Simple because an internet video can be created in a few minutes toa few hours with the right software. Once distributed to the manyvideo sharing sites, that video can rank high on the search engineslike Google, Yahoo, and Bing in a matter of hours.

2. Easy because your prospects don’t have to do anything accept sitback and watch your message with just a click of a mouse.

3. Convenient because watching and listening is always easier thanreading, and it usually takes less of time.

Video marketing gives you the power to show your message to your prospectswithout the need for them to thoroughly read any content. And as time tells,people and the internet have evolved from reading to listening to watching, justlike we did with newspapers to radio to TV.

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But, the most important benefit of video marketing is the visibility you’ll get. Notonly is it easy to advertise on free video sharing websites like YouTube, but itcan also be virally sent around the web without fearing that it loses its ability toget traffic to your site. The social sharing or viral aspect is also its strongestpoint.

You can also have videos in your website, upload them to many video sharingsites, or have them bookmarked in social bookmarking sites, which will not onlyprovide you with many back links to your site but also get you a ton of FREEtraffic. This is where video marketing has many advantages over articlemarketing, with the power of the social media networks.

We all know articles can just be copied and forwarded along to anyone inemails. But, people don’t actually like to share content as much as they like toshare videos, which can be much more entertaining.

REMEMBER THIS:

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HERE ARE THE 10 REAL ESTATE CONTENT IDEAS:

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THE FIVE W’s to REMEMBER:

1. WHO should I send the video to?

Consumers: Past, Present, Future Insurance Agents Divorce Lawyers Sphere of Influence (250-500) Community Business- Landscape, Pool, Electric, Plumbing,

Restaurants, Cleaners

2. WHAT do I say on the video?

First of all, you need to create a character. The only weaponyou have is your real self.

Weekly Tips A clear call to action Answers

- Here’s what I got?

- Here’s how it will benefit you?

- What you need to do next?

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WHAT do I wear?

Your real character Be comfortable but not shabby Something that represents you Nothing green or blue when you are green screening Black is always good

3. WHERE will I do it?

Your office Your home/garden Your poolside – create a theme On Location- restaurant, beach, motorcycle, etc. Where in the world is (local landmark) Park

4. WHEN do I send the video out?

MONDAY – Busy Day ( Use as preparation day) TUESDAY – Good education day and ok sales WEDNESDAY – Good weekly tip day and sales day

THURSDAY – Great Sales Day ( 2nd Best Email Day) FRIDAY – Good Teaching/Education Day SATURDAY – BEST EMAIL DAY SUNDAY – Good Day to Take Off

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5. WHY am I doing this?

To create a bond with your audience Lets people get to know you more Makes you a real person Makes you a celebrity like the weather man Local Rock Star

SEND PERSONAL 1 VIEW VIDEOS:

EXAMPLES:

Clear to close videos Need documents videos Happy Birthday Video Greetings New Foreclosure Videos Great 203K Homes Videos Credit Ideas Videos

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WHAT WORKS BEST?

1. BLOGGING:

PRO’S

Free and Easy You can personalize and customize your page according to your

preference Shows all your past videos No advertising Cool widgets (Weather, etc.) It’s only you who can post

CONS Have to drive traffic to it Have to keep up with it Doesn’t have a video counter

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2. YOUTUBE:

PRO’S

�Great SEO- Search Engine Optimization (Google owns it) *slow wayto build list

�Massive audience �Validates who you are (as seen on) (billboard as seen on Youtube) �Free Counts your views

CON’S

This is HUGE- Competitors can advertise on it Can only have 10-minute videos Have to drive traffic to it

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3. VIDDLER

PRO’S

Free Lots of storage space Holds long videos Easy to upload and download No competitor advertising Counts your video views

CON’S �Doesn’t do search engine optimization very well �Have to drive traffic to it

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4. INSTANT VIDEO GENERATOR

PRO’S �You’re in charge of advertising �Easy to use �Has an opt-in �Uses a postcard and has lots of templates

CONS: It isn’t free Has a small video (This could be a PLUS if you read your scripts) Videos must be flv

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5. FACEBOOK:

PRO’S Free and Easy Built-in Traffic Cross market by posting other links to your account

CON’S: No video counter Has a time limit

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HOW TO RECORD VIDEOS:

In recording videos, you can use webcams, digital cameras, regular camcorderor even a smartphone.

HOW TO EDIT VIDEOS:

There are a lot of video marketing software’s in the market today. You can useCamtasia, Adobe Premiere Elements, Windows Movie Media/iMovie, DON’T EDIT(BEST).

EDITING FEATURES:

� Green Screening

� Sets the stage for your video

� Can go to interesting places

� CON- Sometime people can tell

Super cool site to get pics for background

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HOW LONG SHOULD THE VIDEOS BE?

� 1-3 minutes � Commercials do it in 30 seconds:

1. Here’s what I got2. Here’s how it benefits you3. Here’s what I want you to do next

MORE FEATURES:

� Music (Findsounds.com) � Also sets stage for videos � Can fade in and out � Helps diminish “dead time” � Intro, Captions, Credits

IT IS THIS EASY:

1. Shoot short video using iPhone2. Upload to computer3. Open “Windows Movie Maker”4. Insert Introduction5. Insert Video6. Save as….7. Upload to YouTube or upload directly to BombBomb email8. BombBomb Email- send out COMPLETED

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9. Copy URL for video10. Go to “edit” video11. Take a screenshot of video using jing and save12. Open email system13. Write email and paste picture of video to email14. Add link to YouTube video to the picture15. COMPLETED

What do I do with my Videos?

�Get the word out – Emails, signature lines, referral partners, flyers,other peoples newsletters

Invite partners to record with you and send to their list*****HUGE!!!!!

Put on your website, your Facebook and where ever else you canthink of.

What To Do NOW!

Mix it up – Some personal, some work, some funny, some serious

Start TODAY

Don’t be afraid – You go grocery shopping don’t you?

Call Me And I’ll Help You Get Started

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“The Ten Commandments of InstallingVideo on Your Web Page”

by Richard Smith

There is no one single thing you can do to turn "Website TireKickers", into "Website New Clients" than putting your ownpersonalized video message on your website. But, before yourun off and put something up just to "have it done", you mustfollow some critical guidelines to maximize this incredible

strategy.

There are Ten Commandments you should definitely follow when it comes to placingvideo on your website. Your website will drive visitors away faster than the speed oflight if you break one of these Commandments. Getting people to stay at your websitelonger, make more inquiries about your Real Estate programs or service, and evenrefer a greater number of their friends to you is much easier if you simply follow theTen Commandments.

TO PLACE VIDEO EFFECTIVELY ON YOUR WEBSITE, FOLLOW

THESE TEN COMMANDMENTS:

Commandment #1 - Avoid having your video start automatically when visitors arrive atyour website. This is very annoying. Customers may very well leave your website if itstarts blaring noise as soon as they arrive. It's a lot harder to look around to try andfigure out how to turn off your audio than it is to simply leave your website or hit theback button.

Commandment #2 - Make sure your video looks professional! Be sure the audio andvisual are both good otherwise, you will appear to be an amateur. Make sure yourbackground is not cluttered and there is no extraneous noise. For about $150.00 youcan purchase a great camera!

Commandment #3 - Keep promotional videos short! Your main web page is not theplace for long video. A good length for your home page video is between 30 and 90seconds and the message must be concise, direct, and easy to interpret. Keep in mind,television commercials are only 30 seconds long and manage to convey their messagesclearly; use them as a model when making your video.

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Commandment #4 -- Practice, Practice, Practice! If you are using a script, read it outloud several times and change it to suit your personality as needed. People will usuallyknow if you are just "winging" it. Prior to recording your script, be sure to have otherpeople listen to it and offer their criticism. Then remove extraneous words; reduce thelength and change wording to better convey your message.

Commandment #5 -- Smile! Always smile and appear friendly on your video. Peoplewant to work with people who enjoy what they are doing. Be sure to convey yourpassion for your loan business to the viewer.

Commandment #6 - Avoid putting too much video up on any one page of your site(unless of course you have a page dedicated strictly to past videos.) People won'tchoose a play button at all, if there are too many to choose from.

Commandment #7 -- Let your personality shine through. You are making a video inorder to let people get to know you. Fortunately, they want to learn about who you are.Television is filled with reality TV shows. American viewers are intrigued by otherpeople's lives. Let them get to know you, your family and your pets. (Several of ourscripts do this.)

Commandment #8 - Make sure your video actually has a point! While this may soundredundant, people often put video on their website for no other reason than simplybecause they can. If there's not much of a point to your video, it won't make anydifference to anyone how fancy it is.

Commandment #9 -- Tell people how to view your video! Simply having a play buttonavailable on your website isn't going to be sufficient. Let people know what to expect -what's it about, how long it is, what they can expect to hear - and, obviously, where toclick to start it playing. Research has shown that people will refrain from listening to avideo message if they fear it may be too long. Let your visitors know if it's a longmessage so they will be prepared for it.

Commandment #10 - Perform a test run on your video! Don't assume that simplyputting video up on your website will increase sales. Test it out, get opinions from yourvisitors, friends, and family, and then do split testing. After adding your video, figureout if there is an increase in conversions. You'll never know if your video messages arehelping or hurting your website without a measurement of your results both before andafter its addition.

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Richard Smith is known for helping real estate agents with

tools, systems, and strategies that help grow their business.

Fast!

You can reach him at

281-994-4240

and at

www.facebook.com/rsmithcrownwww.linkedin.com/in/rsmithcrown