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Twitter for
Real EstateAn introduction to using
Twitter for real estate and
other social media tools
About Us
Josh Kerbel:
COO of VideoScience
Sandy Sykora
Marketing Director, RealAgentVideo
Agenda
Social Media introduction
Opening a twitter account
Using Twitter
Twitter tools
Real Estate Marketing Realities
• Cost of traditional advertising
increasing
• The nature of “the search” is
changing
• Outbound marketing is becoming
obsolete
• 80 – 90% of homebuyers start their
search online
You Need a Great Web
Presence
People today are:
Overloaded with stimulation and information
Overwhelmed with complexity
Overly cynical due to the adversarial business culture
Therefore they are looking for...
CHARACTER COMPETENCE CONNECTION
Using Twitter for #realestate
Networking with colleagues
Building new relationships
Sharing resources and information
Promoting your services / listings
Twitter as a tool in your #socialmedia arsenal
Step 2: Fill in Details
Follow People
Search for
people to
follow by
typing:
• Name
• Category
• Interest
• Industry
• Hobby
Follow Current Contacts
Import friends /
contacts from
an email list.
Click on one
option and
follow prompts
This
automatically
finds your friends
who are already
using Twitter
Get Familiarized Timeline: updates from those YOU are following
@mentions:people who „mentioned‟ you in an update
Retweets: users
who liked your post and shared it with their followers
Searches: previously saved searches
Lists: organize people you follow
Personalize Settings
Follow
prompts and
personalize
settings, click
“Save” when
ready
Be sure to fill
in profile
information
and include
links to
current
website(s)
Twitter Tools
Tools to help you save time
Social Oomph, Seesmic, Tweetdeck
Tools to shorten links
Snipurl, Bit.ly, Tiny URL
Tools that automate tweets
Dynamic Tweets, Hootsuite
Tools that track your presence
Search.Twitter.com, Klout
RealAgentVideo – we‟re here to
help!
6 Scientifically Persuasive Videos
Optimization to ensure Front Page of Google
Content creation for your Social Media sites and website
4 new real estate related articles per month
Dedicated Campaign Manager
Customizable Micro-Site
Lead Capture
Facebook Business Page
LinkedIn Profile
YouTube Channel
Twitter account
How Much?
For complete, hands free video and social
media marketing:
Works out to........
$12/day or about $289/month
Thank You!
Please share any questions you may have!
For a copy of your free social media toolkit
please contact:
Office phone: 1-855-888-4336
