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What I do to get properties in Connecticut sold! Call me (203) 895-0674
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My Real Estate Services Marketing Proposal
Presented by:Patti Rice117 North Main Street Southington, CT 06489Phone: 203.895.0674Toll Free:1.800.525.7793 x 1030
Prepared for:
You!Property to be marketed:
Your Property
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
My Professional Experience• Member of the National Association of REALTORS• Member of the Connecticut Association of REALTORS• Member of the Hartford Board of REALTORS• Member of the Connecticut Cooperative MLS• REALTOR with CENTURY 21 Internationally, 8,400 offices in the
World, 4,200 Offices in the USA• REALTOR with CENTURY 21 of Connecticut, 64 Offices in CT.• Team Member of the Largest Most Productive Century 21 Office in All
of Connecticut• Currently working with Ralph Williams of Bottom Line University• Principals and Practices in Real Estate through the State of
Connecticut Approved School; The Real Estate Development Center• MBA in Marketing and over 20 years experience in Marketing and
Market Research• Professional acting and stage management in local theatres
Cell: 203.895.0674
Email: [email protected]
Page 2
Patti Rice
REALTOR CENTURY 21 Access America
CENTURY 21 Access America
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® Access America
• My company’s strengths– 20 Years of experience with Strong Leadership that shows– Cutting Edge Systems have made us a leader in our market place– Over 100 Agents in the Southington & Meriden Offices
• My company’s awards & recognition– We have the Number One, Top Producing Office for C21 in the State!– We have been the Most Successful, Top Producing Firm in the State since 2002
• Strength of the CENTURY 21 brand – Millward-Brown results– CENTURY 21® continues to be the most recognized name in real estate*– Not only the most recognized but NOBODY in the World sells more homes than CENTURY
21. No One does more referrals, 8,400 Office, 143,000 agents.– CGRN/worldwide Referral Network in addition to the CENTURY 21 network we have
REALOGY which uses the referral network of all brands in the REALOGY network.
Page 4
*Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
Our OfficesUnder Regional PresidentBeverly A. Peterson
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone:203- 634-1876 Toll Free:1-800-525-7793Fax: 203-237-4142
Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032
C21 Access America Career Development Center 143 North Main Street Phone: 860-378-1456Toll Free:1-800-525-7793Fax: 860-276-0369
Offices Under Regional President Beverly A. Peterson
The Real Estate Development CenterPre-License School143 North Main Street Phone: 860-378-1479Fax: 860-276-0369
Access America Call CenterCustomer Service 411143 North Main Street Phone: 860-621-8378Fax: 860-276-0369
Transaction ManagementCenter Online143 North Main Street Phone: 860-378-1479Fax: 860-276-0369
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Southington, CT Office 117 North Main Street Southington, CT 06489 Phone: 860.621.8378 Toll Free: 800.525.7793Direct Line: 203.895.0674
Southington
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Meriden, CT Office 477 South Broad Street Meriden, CT 06450 Phone: 203.634.1876 Toll Free:800.525.7793Direct Line: 203.895.0674Fax: 203.237.4142
Meriden
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The Training Center 143 North Main Street Southington, CT 06489 Phone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-0369
The Career Development Center
Sessions with Ralph Williams at the
Career Development Training Center
In Addition to New Agent Training Under Regional President Beverly Peterson, The Training Center In Southington Offers Experienced Agent Coaching and Training in:
• New Construction
• Advanced CMA workshops for target marketing and statistics
• Technology including Social Networking
• Online Slide Show Presentations
• Foreclosures purchasing at Auctions
• Sales Technique Workshops & and MORE!
Jodi Tussing Regional Career Coach and Training Center Manager
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21 Access America® Transaction Management Center
• Entire transaction is coordinated from day one• One single contact – Monday through Friday, 9:00am to 5:00pm• Transaction Manager is a licensed Real Estate Agent and truly understands the
financing application and approval process• Buyers and sellers receive clear, step by step instructions to ensure a smooth and
timely closing• Access your sale or purchase with your own secure ID via the web, 24 hours a day,
seven days a week, 365 days a year• Communicate with all parties of your transaction through one consolidated
messaging center via fax, text to voice messaging and e-mails• View posted documents such as Contracts, Disclosures, MLS printouts,
Amendments, Extensions, Contact Sheets, etc • Continued access to file once it has become a closing for years• Allows you to be an active participant in your transaction
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
A History of Proven Results Not only were we the # 1 Century 21 Office in Connecticut in 2008, we were the only CENTURY 21 office to receive the Centurion Award! We are on track to do it again!
Page 11
Market Share Century 21 Access America Last 12 Months
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Bridgeport, CT Office 3850 Main Street Bridgeport, CT 06606Map It with Google Maps Phone: 203-374-9451 Toll Free: 1-800-722-0187 Fax: 203-374-9706
Access America Offices
Meriden, CT Office 477 South Broad Street Meriden, CT 06450
Map It with Google Maps Phone:203- 634-1876 Toll Free:1-800-525-7793
Fax: 203-237-4142
Branford, CT Office 265 East Main Street Branford, CT 06405
Map It with Google Maps Phone: 203-481-7247 Toll Free: 1-800-289-2100
Fax: 203-481-4075
Southington, CT Office 117 North Main Street Southington, CT 06489 Map It with Google MapsPhone: 860-621-8378 Toll Free:1-800-525-7793Fax: 860-276-8032
Watertown, CT Office429 Main Street Watertown, CT 06795 Map It with Google Maps Phone: 860-274-8200 Toll Free:1-800-240-2952Fax: 860-274-0382
Stamford, CT Office 27 Strawberry Hill Avenue Stamford, CT 06902 Map It with Google MapsPhone: 203-326-3399 Toll Free:1-800-243-5295
Fax: 203-326-3388
Wethersfield, CT Office 449 Silas Deane Highway Wethersfield, CT 06109 Map It with Google Maps Phone: 860-263-2121 Toll Free:1-800-343-2166Fax: 860-263-2144
Wolcott, CT Office246 Wolcott Road Wolcott , CT 06716 Map It with Google Maps Phone: 203-879-2339 Toll Free:1-800-240-2952
Fax: 203-879-2102
East Greenwich, RI Office 387 Main Street East Greenwich, RI 02818 Map It with Google MapsPhone: 401-885-6260 Toll Free: 1-800-818-2100 Fax: 401-885-5360
Coventry, RI Office 1025 Tiogue Avenue Coventry, RI 02816 Map It with Google Maps Phone: 401-828-2100 Toll Free: 1-800-343-0227 Fax: 401-821-5889
Newport, RI Office 640 Thames Street Newport, RI 02840 Map It with Google Maps Phone: 401-849-9192Toll Free: 1-800-876-2429 Fax: 401-849-5871
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The Value of working with a REALTOR
• 85% of sellers used a broker or agent to sell their home*• 76% of sellers placed their home on the Internet with the assistance of a
real estate agent*
• My mission statement– “I strive to make the sale of your home and all of the associated
activities free of stress, easy to understand, and at times, even fun. My goal is to exceed your expectations and provide you with exceptional service throughout our relationship”.
Page 13
The value and importance of real estate professionals has not changed!
*2007 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
A History of Proven Results
Page 14
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
NAR 2008
• 38% of sellers were referred to the agent by a friend or relative.
• 26% of sellers used the same agent again.
• 67% of sellers only contacted 1 agent.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
What most companies consider custom, we consider standard.
Standard Services• Multiple Listing Service• Local Advertising• Yard Sign• Agent and Office Preview• Open House• Required Property Disclosures• Competitive Market Analysis• Featured on National Website
Customized Services Standard with CENTURY 21
• National Advertising• Global Referral Network• Seller Service Pledge• Quality Service Survey• Other Internet Websites
Page 16
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21®: The Gold Standard
Page 17
We are a strong, vibrant and global real estate family. We strive everyday to deliver unsurpassed market intelligence and insights. Our network of over 140,000 agents in over 8,000 offices worldwide is your edge. These CENTURY 21 standards inspire us all to a higher level of performance.
What does “The Gold Standard” mean to you?
Gold is symbolic of three positive and distinct values
• Great financial value = Getting the best price for your home
• High performance achievement = Best trained associates
• Insightful wisdom = Your neighborhood specialist
I am your “Professional Champion”.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.Page 18
Most Recognized Name in Real Estate
Source: 2007 Ad Tracking Study. The survey results are based on 1216 online interviews with a national random sample of adults (ages 25-54) who are equal decision makers and who have bought or sold a home within the past two years or plan to purchase or sell a home within the next two years. Brand awareness questions are based on a sample of 1216 respondents with a margin of error of +/- 2.4% at 90% confidence level. The study was conducted between February 19th - October 7th, 2007 by Millward Brown, a leading global market research organization.
• Consumers continue to identify the CENTURY 21 brand as “the most recognized name in real estate.”
• Forty-two percent of adults surveyed singled out CENTURY 21 as the most well-known brand, with the nearest competitor trailing by a substantial 14 percentage points.
Q “Which of these agencies , if any, is the most recognized name in real estate?”
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan
• Send “Just Listed “postcards highlighting your home to local area residents.• Advertise and hold agent/broker and buyer open houses.• List your property on our company website, which boasts the only Google powered search by key
word in addition to field searching, Mapping Features, Trulia & Zillow integreation to help the buyer realize the
value of your home. Plus ability to set up an appointment real time, in addition slide show, of your home.• Internet marketing
– REALTOR.COM All of our listings boast enhanced REALTOR.com with 20 pictures and unlimited text, – We have banners placed on TRULIA featuring our listings as advertising – Trulia - Openhouse.com - Hotpads.com– Zillow - WSJ.com (homes over 300,000) - Cyberhomes.com– Homescape - New York Times.com - Google.com– Courant.com - ListHub.com - aol.com– Cyberhomes.com -oodle.com - homefinder.com– Frontdoor.com -yahoo.com - backpage.com– …. And more
• Send out electronic notices about your home i.e., eNewsletters and eCards.• Provide local advertising• Leverage the CENTURY 21® Global Referral Network to access leads from around the world.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.REALTOR.COM
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.google.com SAME HOUSE AGAIN !
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.trulia.com
SAME HOUSE AGAIN !
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.yahoo.com
SAME HOUSE AGAIN !
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.frontdoor.comSAME
HOUSE AGAIN !
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.zillow.com SAME HOUSE AGAIN !
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.cyberhomes.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
As seen on www.homefinder.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
www.realestate.aol.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Linked from REALTOR.COM TO
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Today’s buyer- NAR 2008 ~ 34% FIND their home online!
• I HAVE A FEW MORE REASONS
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Linked in from REALTOR.COM to MSN
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
REALTOR.COM Distribution Partners
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan, Continued
– Enhanced listing display on Realtor.com site to make your property stand out
– Video/virtual tour on YouTube.com, FaceBook.com, Linkedin.com, Wordpress.com, LiveVideo.com
– Offer a Home Warranty program– Offer special Century 21 Access America Mortgage financing options– Transaction Management Online– Feature your property on my personal website and blogs– Place property on Craig’s List and other online classified websites for
maximum exposure– Eyejot.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Marketing Plan Continued
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Targeted Local Marketing
• Open Houses – Actively promote open house showings for Brokers and Buyers
• Direct Mail – Just Listed cards, Open House cards and other targeted mailings
• E-Greetings – Online greeting cards directed to potential buyers• Local Advertising • MLS – Place your home with the local Multiple Listing Service to make it
available to all local Brokers• Internet – Courant.com Century21.com allows internet users to get
information and photos of your home
Page 35
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
2009 Online Marketing continued
Page 36
• Strategically publish creative banners that increase traffic and listing exposure on Century21.com.
• CENTURY 21 provides an innovative online experience for consumers that is second to no one in the industry.
• Online media is optimized to drive leads and response from consumers on your property.
• Automated email communications to buyers interested in your property
• Search Engine Marketing is a key component of our online marketing efforts that drives consumers to our website and thereby increases the exposure your listing receives to interested buyers.
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® National Advertising
• Multi-million dollar national advertising campaigns• Print, Internet and radio• Targeted advertising for Specialty Markets
Page 37
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Century21.com averages more than 2 million visits per month
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
CENTURY 21® Global Reach
Worldwide presence• Century21.com international
links and websites• CENTURY 21® Global
Referral Network• Significant buyer opportunities
- with over 8,000 offices and 140,000 sales associates worldwide
• Additional buyer opportunities - with the CENTURY 21® Global Referral Network, an Internet based referral system for broker selection and distribution of referral leads
Page 39
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Fine Homes & Estates
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Map Tool on www.century21.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Your home featured on www.century21.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Selling Your Home with the Help of Century21.com
The Century21.com web site averages more than 2 million visits per month
• Consumer Leads
• Property Listings
• Registered Users
• Top Search Engine partnerships: Google, Trulia and Yahoo
Page 43
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
The Search Areas on Century21.com
• Century21.com is a consumer’s home buying and selling information gateway• The easy to navigate menu bar allows consumers to identify exactly what
they’re looking for• The site serves as a real estate resource library for consumers• Property Search
– Satellite technology to visually scout the location of CENTURY 21 properties that meet their search criteria
– Aerial views allow users to explore the property yard, street and neighborhood
Page 44
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved. Page 45
Online Marketing Tools that help us Sell Your Property
• Slide Shows & Virtual Tours Visually highlight the best features of your home; automatically created when you have 6 or more pictures
•Neighborhood ProfilesImportant information about this and other neighborhoods
• MortgageCalculator s and financing information
Slide Show
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Your Listing on Century21.com
Page 46
• Up to 20 listing Photos can be included
• Detailed property descriptions (English and Spanish)
• Floor Plans
• Slide Show
• Virtual Tours
• Open House schedule
• CENTURY 21’s exclusive LeadRouter technology directs online inquiries regarding your property directly to your agent within minutes
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
A custom Slide Show to Showcase Your Property
Page 47
• This is what the consumer sees on Century21.com
• Slide Shows are automatically created when you have 6 or more photos of the property
• 98% of prospective Buyers feel property photos are useful in their home search*
* 2007 NAR Profile of Home Buyers and Sellers
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Referral Services
• World’s largest referral network (based on the number of offices worldwide) brings you:– More buyer opportunities for your property
• With over 8,000 offices and 140,000 sales associates worldwide• CENTURY 21® Global Referral Network, an Internet based referral
system for distribution of referral leads from around the globe
Page 48
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Home Buyers
• 84% of all home buyers used the Internet as a tool when searching for a home*
• 84% of recent home buyers found photos “very useful”* • 60% said the same about virtual tours*• There are over 200 million users of the Internet in the USA**
– 29% of home buyers first learned about the home they purchased using the Internet*
– 84% of first time home buyers used the internet as an information source in the home buying process*
Page 49
*2007 NAR Profile of Home Buyers and Sellers
**Nielsen-Net Raings.com
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Competitive Market AnalysisEstablishing the perfect price for your home!
• Recent Sales• Current Listings• Under Contract• Expired Listings
Page 50
• How do you stack up against the competition?
• What will help your property sell faster?
• How much will you have after closing?
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
We’re with you every step of the way
CENTURY 21 Connections®• The CENTURY 21 Local Connections® program offers you convenient, cost-saving
products and services that simplify your home buying, selling and ownership experience.
• To search for money saving coupons and discounts, visit: http://www.century21.com/learn/connections/
Home Warranty• The CENTURY 21® Home Protection Plan offers home sellers and buyers protection
against costly, unexpected repair bills that may occur after closing.
Financing• Northern States Mortgage, with it’s ‘BEST RATE GUARANTEE’
Transaction Management Online
From deposit to close, your transaction will be monitored online, by you, your agent, your legal council, and your mortgage company.
Home Owners Insurance• SCM Insurance, part of the one Stop Shop experience you can choose, to compare the
best rates and best services in the industry.
Page 51
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Seller Service Pledge – My Personal Commitment
• 21 points of differentiation– Commitment to service– Agreement between you,
the seller and my CENTURY 21® office.
Page 52
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Quality Service
• I strive to provide outstanding service to our clients
• My clients are invited to complete a Quality Service Survey and return it to our independent 3rd party research group
• Consistent monitoring of service in order to assure highest level of quality.
Page 53
Patti Rice
REALTOR CENTURY 21 Access America
Copyright © 2008 Century 21 Real Estate LLC. All rights reserved.
Put me to work for you!
CENTURY 21: The Gold Standard.
Page 54
Patti Rice 117 North Main Street Southington, CT 06489Phone: 203.895.0674
Voicemail: 860.736.1030
Thank you!
Patti RiceCENTURY 21 Access America
117 North Main StreetSouthington, CT 06489
Phone: 203.895.0674
Toll Free:1-800-525-7793 x 2904