1. This presentation was prepared for:YOU.Click to continue
>>>SB
2. Were here to provide you with extra information about your
house. Wed also like to make the home selling process (should you
decide to do so) one which will be more predictable and therefore
much less stressful.SB
3. THE STARTING POINTLets review all of the relevant
numbersanalyze similar homes for salediscuss which markets to
targetSdevelop a unique game plandiscuss various marketing
options
4. NEED TO KNOW:What are your timelines? Does your house no
longer fit your needs? (too small or too many steps?) Are you
selling because you are relocating to a different city? Are there
specific factors which may affect a sale? Help us create a story to
tell the potential buyers.S
5. OUR OBJECTIVES: explain the home selling process from start
to finish. prepare your home for sale.implement a dynamic, feedback
proven marketing plan.Sprice your home effectivelymake every effort
to sell your home promptly for the highest price.
6. MODERN REAL ESTATEKnowing where people begin their search:
The year is 2014 The first place home buyers go to in 2014 is the
internet. According to the National Association of Realtors, 92% of
buyers start their home search on the web. This source of buyers
cannot be ignored even if you, as a seller, are not tech-savvy.
MOST BUYERS ARE.We are well prepared for this. Weve created unique
websites, each specific to your home, showing it off to everyone
who has a web connection, anywhere inthe world. Splus...
7. MODERN REAL ESTATEKnowing what people do when they search:
Analytics We follow the patterns of how people find homes on the
internet with effective SEO & by making use of Google
Analytics. We use Google Adwords and Facebook Ads to get people to
look at the websites weve created to showcase your homes unique
site.We are prepared for this as well. The main idea is to attract
people fromanywhere in the world although we can still focus on the
local market.Splus...
8. MODERN REAL ESTATEFull service real estate means business:
We will: arrange a consultation with a professional dresser/home
stager if we all feel the house requires it. arrange for the house
or condo to be professionally photographed and create a virtual
tour. hire a home inspector to create a report for the property to
dispel any issues before they become a problem to a buyer.
coordinate the creation of floor plans Splus...
9. MODERN REAL ESTATEFull service real estate means marketing:
We will: provide, with the help of Royal LePage Signatures full
time art department, a full colour brochure, highlighting the
benefits of the property & adding a dynamic description of the
surrounding area. list the property on the Stratus MLS system,
exposing the home or condo to the many thousands of members of the
Toronto Real Estate Board. (38,000 + according to TREB)
Splus...
10. Professional photos make buyers more curiousS
11. MODERN REAL ESTATE: Attractive, inviting & informative
marketing works!S
12. MODERN REAL ESTATEKnowing what people want to see:Video
tours of properties allow people to walk through a property and
raise its profile on the web.Click to play the video
>>>>>>>>>>>>>>>>>>SPLUS...
13. MODERN REAL ESTATEFull service real estate means exposure:
We will: automatically load the property into the REALTOR.ca
website, once on the MLS, anyone in the world with access to the
world wide web will be able to see it. conduct an agents open house
so realtors can preview the property. host open houses for the
public when convenient for you.SPLUS...
14. MODERN REAL ESTATEFull service real estate means creating a
buzz: We will: send postcards via email to a list of the most
active agents and their brokerages. consider advertising in the
Globe and Mail in the Saturday Real Estate section or in the
Toronto Star for greater exposure. send postcards via regular mail
or by hand delivery to neighbours to invite them to an open house.
market the property on the utoho.com UrbanTorontoHomes.com ,
MiHouse.ca & MyTorontoHome.com websites. SPLUS...
15. MODERN REAL ESTATEFull service real estate means follow up:
We will: follow up and record inquiries of any type to update
interested parties of any changes. follow up with other
professionals to get feedback from them and their clients prepare
to effectively demonstrate and explain the unique aspects of the
house and area, especially those that are not easily visible to the
naked eye.SPLUS...
16. Setting the right price We, on the sellers side, want to
achieve the highest possible return for the property. So
determining the price is one of the most critical steps in
anticipation of selling your home. A well priced home usually sells
quickly once it is on the market. When your home is priced right
from the outset, we will reach the most qualified buyers and obtain
top dollar. S
17. Setting the right price Pricing a home too high will often
cause the appropriate buyer to miss out on the property because the
house is not in the price range they are searching for. A house
that sits on the market may also be stigmatized since a buyer might
think there is something wrong with the house. Pricing a home too
low will often produce a poor return. S
18. Understand your costs The costs of a sale:Cosmetics &
Pre-Sale Renovations Home Inspection Legal Fees Real Estate
commission Note: there is NO HST charged on a resale home or condo
(except on fees and small items) We can explain this in detail and
provide you with spreadsheets. SHome or Condo Sale Cost
Templateinput the sale price and the rest will auto calculate.Sale
PriceSale PriceSale PriceInput the sale price>> Listing
Commission Co-Op Commission HST (on commission) Lawyer Fees
(varies) Moving Costs Other$ 885,000.00 $ 22,125.00 $ 22,125.00 $
5,752.50 $ 750.00 $ $ -Input the sale price>> Listing
Commission Co-Op Commission HST Lawyer Fees (varies) Moving Costs
Other$ 895,000.00 $ 22,375.00 $ 22,375.00 $ 5,817.50 $ 750.00 $ $
-Input the sale price>> Listing Commission Co-Op Commission
HST Lawyer Fees (varies) Moving Costs Other$ 905,000.00 $ 22,625.00
$ 22,625.00 $ 5,882.50 $ 750.00 $ $ -Net proceeds from sale$
834,247.50Net proceeds from sale$ 843,682.50Net proceeds from sale$
853,117.50Input the sale price>> Listing Commission Co-Op
Commission HST Lawyer Fees (varies) Moving Costs Other$ 910,000.00
$ 22,750.00 $ 22,750.00 $ 5,915.00 $ 750.00 $ $ -Input the sale
price>> Listing Commission Co-Op Commission HST Lawyer Fees
(varies) Moving Costs Other$ 915,000.00 $ 22,875.00 $ 22,875.00 $
5,947.50 $ 750.00 $ $ -Input the sale price>> Listing
Commission Co-Op Commission HST Lawyer Fees (varies) Moving Costs
Other$ 920,000.00 $ 23,000.00 $ 23,000.00 $ 5,980.00 $ 750.00 $ $
-Net proceeds from sale$ 857,835.00Net proceeds from sale$
862,552.50Net proceeds from sale$ 867,270.00Sale PriceSale
PriceSale PriceBased on 5% commission (50-50 split)
19. WHAT DO WE CHARGE? As the listing realtor, we cover most
expenses: Photography, virtual tours, property websites postcards
& print, fees, dues, transportation, newspaper ads, feature
sheets, open houses, special events, status certificates and many
other additional costs.We also feel it is critically important to
fairly compensate the realtor (cooperating broker) who brings the
buyer. Paying a full 2.5% (50% of the commission) to the buyers
agent provides more than enough incentive for them to consider
showing your home to their clients.Commission Breakdowni.e. 5.0%
LISTING BROKER (us)COOPERATING BROKER2.5%2.5%BROKERAGE 0.7%
SREALTOR 1.8%BROKERAGE 1.0%REALTOR 1.5%A sample of a breakdown.
Commission is negotiable. We are full service realtors.
20. We look at our job from the perspective of our clients.
People come to us because we tell the truth. Think of us as
researchers, marketers, facilitators, advisors and well organized
professionals. We also want to dynamically & effectively
present your property to attract the right buyers.Smart marketing
& accurate pricing are critical.S
21. Why choose Marc & Michell? Marcs interest in real
estate is linked to a passion for architecture. Fascinated by how
things are built and how buildings are truly greater than the sum
of their parts, he has spent the last twenty or so years learning
about architecture, interior design, building science, energy
efficiency, landscaping techniques and sustainable practices. That
said, its a people business dealing with different personalities is
what we do best. Michells experience as an investor, landlord and
business owner will help with an understanding that comes from
personal experience. As a realtor, she has helped people who want
to buy, sell or simply learn about investment properties or the
right home in the appropriate neighbourhood. S
22. Some of our recent sales in the city 89A Beaconsfield Ave
in Beaconsfield Village 57 Hilton Avenue in Casa Loma * 106 Alcina
Avenue in Hillcrest Village 13 Admiral Road in The Annex * 20
Parkfield Avenue in Leslieville * 21 Sproat Avenue in Leslieville *
36 Hillcrest Drive in Hillcrest Village * 103 Roxborough Street
East in Rosedale 17 Midland Avenue, a waterfront property * 47
Pinewood Avenue in Humewood * 3 Windley Ave in Cedarvale * 125
Elwood Avenue in Allenby * 667 Adelaide Street West in Trinity
Bellwoods * 60A Bellwoods Avenue in Trinity Bellwoods 133 Manning
Avenue in Trinity Bellwoods. 403-90 Sumach Street in Corktown 125
Alberta Ave in Hillcrest 69 Alberta Ave in Hillcrest.SB405-2287
Lake Shore Blvd West in Mimico * 304 Wellesley St E in Cabbagetown
82 Greensides Ave in Hillcrest Village * TH 103- 2287 Lake Shore
Blvd West in Mimico 507-138 Princess St in St Lawrence Market*
902-3 Mc Alpine St in Yorkville * 265 Bartlett Ave in Dovercourt
Village 208 Dearbourne Ave in Riverdale * 3307-10 Navy Wharf Ct
downtown. 23 Joyce Parkway in Glenmount 485 Kingston Road in the
Upper Beach * 23 Forman Ave in Davisville * 63 Robina Ave in
Humewood 608- 30 Camden St in Trinity Spadina * 137 Alberta Ave in
Hillcrest PH 701 at 29 Camden St 548 Richmond St W. also known as
Studio House And many more homes, condos and investment properties
in downtown Toronto. *represented the buyer
23. Marc & Michellhave made a promise to give a part of our
commissionto the Stephen Lewis Foundation The Stephen Lewis
Foundation was created with the express purpose of putting money
directly in the hands of community-based organizations working on
the frontlines of the AIDS pandemic in Africa. Since 2003, we have
funded over 700 initiatives, partnering with over 300
community-based organizations in the 15 countries that have been
hardest hit by the AIDS pandemic in Africa, including Botswana,
Democratic Republic of the Congo, Ethiopia, Kenya, Lesotho, Malawi,
Mozambique, Namibia, Rwanda, South Africa, Swaziland, Tanzania,
Uganda, Zambia and Zimbabwe. We also work with a number of regional
initiatives. From home-based care to grandmother support and orphan
care, from feeding programmes to music and art therapy, grassroots
organizations are driving the response to the AIDS pandemic in ways
that are innovative, sophisticated and impactful. SB
24. Feel free to send an email or call us for more answersMarc
Paill | Broker | Real Estate Centre TEAM Michell Prez | Salesperson
| Real Estate Centre TEAM Royal LePage Signature | T: 416-443-0300
| F: 416-443-8619 Downtown Toronto | Ontario | Canada | Toll-free:
1-888-954-4100 [email protected] | [email protected] |
www.utoho.comSButoho.com UrbanTorontoHomes.com MiHouse.ca