SPF Realty Real Estate Broker Portfolio - Dubai, UAE

REALTYRedefined to Reality

spfrealty.com

Real EstateAgency

Portfolio

Dubai has one of the fastest growing economies in the world. The emirate has created an international property market with foreign ownership of freehold properties and buyers are given an exceptionally good real to encourage them to invest in properties around here. Dubai is also a city where lots of people earn very high tax free salaries and are in a position to support higher house prices. Dubai has the record of a strong economic growth, which continues to attract foreign and regional inward investments. Long recognized as the leading regional trading hub of the middle east, dubai has now become an international business and re-export centre. The country has developed and transformed itself from an oil dependent regional entity into highly diversi�ed international business centre of global signi�cance, which o�ers opportunities for foreign and local business people in all sectors. Any long tern resident will pay out a fortune in rent and that money is better invested in a property. In addition at present it is 40 percent cheaper to buy than to rent, so buying a villa costs the same as renting a small one.

Dubai

Over ViewUnique Real Estate ExperienceOur approach to customer service is to ensure that our clients experience the maximum levels of freedom, choice and comfort when it comes to the real estate experience – from choosing the property to acquiring the prop-erty. It is our dedicated endeavor to o�er our esteemed clients the best service and a full service shop for all their requirements. We understand that for most clients, buying real estate is a dream come true and a decision of a lifetime. Hence we at SPF Realty always strive to achieve the objective of giving the clients “the best experience of a lifetime”. It is an experience that they will pleasantly remember throughout their lifetime and which will keep them more as our friends rather than customers. Innovation is what keeps us ahead of any competition and helps us set the industry standards.

Our 10,000 sq ft of o�ce located on the prestigious Sheikh Zayed Road, just a 5 minute drive from Burj Khalifa Downtown.

Brokerage Services for Residential & Commercial - Sales & Leasing

Property & Investment Advisory

Project Sales & Marketing

Property Supervision Services (Ejari Registered)

Investment Fund Management, A�liation - Through our associate company in Geneva, Switzerland

360 Virtual Tour ServiceA�liation - Gulf Panoramas, our associate company in UAE

Mortgage Consultation, A�liation - HSBC, Mashreqbank, Llyods Bank, Barclays Bank PLC, United Arab Bank, Tamweel Home Finance, RAK BANK, Mortgage Broker Home Matters, Sterling Finance & Emirates NBD

Property Conveyance In-house conveyance o�cer

Property Supervision Services

o

Services

SPF Realty... One Stop Property Shop!!!

Why SPF RealtyAt SPF REALTY, we invent new ways to engage with our customers using perceptive marketing insights and uncompromising creativity. More than just talking at them, we turn our target groups into active partners and brand advocates. We engage our clients with memorable experi-ences so that they respect what we have to say to them. Over the past years, we have met with the worst of market situations. However, we did not let that deter our spirits but turned it on its head to push us on and discover new avenues. This super active nature of SPF REALTY led by the marketing team, and imbibed by the rest of the 100 employees has inspired the customer to entrust his faith in us.

SPF RealtyRERA Phase IIICerti�ed AgentsTeam

Our team of �ve departments joined together to form a powerful �st

Client Service Team Property Listing Team Marketing & Advertising Team

Property Sales & Leasing Team Property Management Supervision Team

SpecialisedProperty Finder

Choose the Certi�ed Professionals “Always”.

*

* RERA: Real Estate Regulatory Agency

OrganisationChart

Sales ManagerTeam B

SalesManager

Team A

Sales Team A

1 1

PropertyListing Team

Marketing& Advertising

Team

32 MembersSales Team B30 Members

10 Members8 Members

Finance& AccountsTeam

HR &Admin

Team4 Members6 Members

Directors 3

This team epitomizes youth and energy. They are the go-getters who pump in the much needed energy into the sales and leasing department.

Team SPF utilizes these teams e�ectively by combining the qualities and mixing and matching the e�ectiveness of individuals as and when the need arises.

With our expertise and in-depth knowledge in regional property marketing in the Gulf, we can act

as an extended arm of property developers, making their life a lot easier. Property marketing

remains a major focus of our portfolio and once we receive an enquiry, our property consultants

visit your property to determine its best selling points which are then converted into a unique

selling proposition. Once the property owner entrusted us with their business, we develop and

execute a detailed marketing strategy based on the targeted goals for the property.

Our integrated approach to property marketing includes considering the entire go-to-market

cycle: targeting the right audience, positioning the property, developing the creative materials and

timing the sale or lease. Using our data and wide network of buyers, sellers and investors, we can

bring you a range of o�ers that will de�nitely be irresistible. In addition to the unique daily visitors

to our website, we exploit all available media to disseminate the lucrative o�ers available.

We also o�er a wide range of value-add products and services related to property marketing from

the conventional such as signage, advertising, and communication literature to the more innova-

tive and modern methods including positioning campaigns, tours, and websites.

We pride ourselves on exploring beyond the obvious to develop a unique, creative and innovative

marketing strategy that speaks the bene�ts of your speci�c asset and its value to the end user.

300 sqft o�ce in ArbiftTower, Deira, Dubai

6 Sta� (4 sales consultant)

2006

Incorporated

x 10

Versace, Culture Village, Dubai worth AED 250M

Santeview Tower, Commercial & Residential Building, Culture Village,

Dubai worth AED 400M

FGB Projects in Business Bay, Dubai worth AED 400M

2007 2008 2009

Moved To Al Attar Tower, Sh. Zayed Road, Dubai

1500 Sqft o�ce

15 Sta� (10 Sales Consultant)

Sales WorthAED 100 Million

AED

Sales Worth AED 2 Billion

AED

Sales Worth AED 1.5 Billion

AED

Sales Worth AED 500 Million

AED

Major Projects Undertaken Major Projects Undertaken

Kiosk stand at Cityscape, Dubai 2008

International Property Show, Moscow 2008

18 Sta�(12 Sales Consultants)


Solace Tower, Al Reem Island, Abu Dhabi worth AED 660M

Various developer stock on Al Reem Island worth AED 600M

SPF Participation in RealtyEvents & Exhibitions

Shifted O�ce to Al Shafar Investment Building,

Sh Zayed Road, Dubai2000 Sqft o�ce

Dubai Real Estate market was under severe recession.

The fantastic journey The BeginningThe beginnings of SPF REALTY were humble. A small 300 sq ft o�ce in the bustling business

area of Deira, Dubai. However, our dreams were techni-colour and our aspirations, sky high.

Our mission was to attain an organic growth by

providing immaculate service and the best of

properties to our

customers.

2012

Arabian Property AwardsBest Real Estate agency MarketingDubai & Arabian Region 2012

The Story Thus FarTill October 2013, we stand at business sales worth AED 3.5 billion. The journey has been fantastic to say

the least and the learnings from our experience immense.


Major Projects Undertaken

Milleinnium Estates in Meydan198 Villas sold in 60 days

Worth 1.5 Billion

Sales Worth AED 1 Billion

AED

Sales Worth AED 3.5 Billion

AED


Arabian Property Awards‘Best Real Estate agency Website in Dubai and Arabia region 2010’




Sales Worth AED 500 Million

AED

Dubai Real Estate market was under severe recession.

Started a new wing of sales dept with more than 35 sta�s+ Inhouse IT dept to cater all the inhouse needs IT needsEstablished dedicated HR & Admin dept + Traning sta�s to train our new sales team

Executive Tower ‘E”, Business Bay, Dubai worth AED 80M

In 260 working days we sold 240 properties

Expanded O�ce to 4000 Sqft

Expanded Again to6000 sqft o�ce

JBR- Bahar 4 (Whole Building)Dubai worth AED 130M

In 260 working days, we sold 380 properties

Renovated o�ce to accomadate all sta�s and di�erent dept

Arabian Property Awards

5 Star Ranking

‘Best real estate agency in Dubai & Arabia region 2011’

‘Best Real Estate agency Web site in Dubai and Arabia region 2011’

2010 2011 2013Till October2012

Our Marketing Strategy A successful marketing strategy is the foundation stone of a winning business. Marketing strategies

serve as the fundamental underpinning of marketing plans designed to �ll market needs and reach

marketing objectives. Our marketing strategy is simple but has proven to be most e�ective. After a

project is acquired, we set goals for ourselves with regards to that particular project and then

devise the marketing strategy suitable for achieving our set goals within a stipulated period of time.

Our marketing team is not only adept with intrinsic knowledge of all possible channels of commu-

nication but also keeps abreast with the latest changes in technology. Thus, apart from making use

of the traditional form of marketing such as print media, we also leverage the latest marketing tools

available in the market such as social media and web portals. Direct e-mailers are also something

which helps us market our project to a great extent. Overall, our marketing strategies are always in

synchronized with the current trends.

The Process

Project

Goal Result

SocialNetwork

Print & OOHMedia

Web Portals& SEO

DirectMailer

AwarenessEvaluationServicing Participation Engagement Interaction Conversion Repeat

MarketingEvolution

Hot spots in Local & internationalNews Papers / Magazines

Which include

Gulf news | property MonthlyForeign launguage Magazines

And Huge out door Billboards in SZR Road

Keeping abreast with the latest trends in engaging with our consumer, we have shared our campaigns and graphic materials through Facebook, pinterest and Twitter. We created an exclusive Facebook communication for product awareness and making use of the time line banner space for marketing the project.

An elegant Direct mailerdesigned keeping in mind our

registered business clients & Dubai’s property investors. We ensured that

each direct mailer reached the elite target audience

Advertising on online portals have paid rich dividends for our Projects and has produced a consistent results through-out the marketing campaign. Portals included Dubizzle, Property �nder, Bayt, Propertyonline and fourteen others.

The Success PortfolioResults of few major exclusive projects

Exclusive 30Daysfor

Starting from May 2006

Result20Units

Soldin 7 days

Palazzo Versace - Cultural Village May 2006

Worth 200 Million

Exclusive 90Daysfor

Starting from March 2010 - May 2010

Result84 Units

Soldwithin 56 days

Business Bay - Executive Towers

Exclusive 120Days

for

Starting from Feb 2011 - June 2011

Result80 Units

Soldwithin 110 days

JBR - Bahar 4

Exclusive 90Days

for

Starting from April 2012 - June 2012

Result104 Units

Soldwithin 84 days

Palm Jumeirah - Jash Hamad

Exclusive 30Days

for

Starting from May 2012

Result58 Units

SoldFull Building sold within 1 week

Dubai Marina - Gulf National

Exclusive 60Days

for

Starting from April 2013 - May 2013

Result198 Units

SoldFully sold within 60 days

Meydan - Millennium Estates


spfrealty.com

198 villas in 60 days

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projectmillenniumestates.ae800773

S P F

t o l l f r e e

Thank you...for your continuous support and trust in us

2011 20122010

240

“Lead”ing the way with higher“Conversion” Rate

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2013Awards

Since 2006

Dubai SME 100 is a premier ranking of Dubai's 100 top performing SMEs, Launched under the patronage of His Highness Sheikh Hamdan Bin Mohammed Bin Rashid Al Maktoum, Crown

Prince of Dubai & Chairman of Dubai Executive Council

Dubai SME 100 Award Rank 12 (Overall Top 100 SME’s)

Arabian Property AwardsR E A L E S T A T E

2010 2011 2012 2013 - 2014

Thank you all for the long standing support...

spfrealty.com


O�ce: 227, Block B, Level 2, Al Shafar Investment Bldg, Interchange 3, Sheikh Zayed Road, P.o. Box 213469, Dubai, UAE

Real Estate Agency Since 2006

Award Winning

Dubai & Arabia International

T. +971 4 339 6222 | M. +971 50 [email protected]

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