Can you make money with Social Media …acquire new clients, earn more referrals, close deals?

Real Estate has always been Social Business

So Why Not Online?

Leverage the Speed and Reach of the Internet

The World is Changing

… and the internet makes it a smaller place

All your clients and prospects

are online and increasingly spending time on …

and if they are not using social media, they are doing one thing online

for sure

So how do you convert online connections into sales?

• CRE is about who you know, the more people you know the more opportunities, the more opportunities, the more sales.

• Think Visibility and Credibility• The Business Value of Social Media is the Connection. • Search and Social Media are what is important and they’re

connected.

Discovery Engagement Relationship

People are Researching Everything Online

You are going to Googled

What will they find?

The Tenant Advisor Blog Visitors: September 2009 – July 2013

Let the Internet Cold Call for YouINBOUND MARKETING

Developing Your Personal BrandOnline and Social Media Strategy

• Becoming a Thought Leader with Content Marketing - What and Where (Blog/Website) - Your content should serve your audience not your company

• Expanding your Network with Social Platforms - LinkedIn, Twitter, Facebook - Be a human not a logo

• The Hub and Spoke Model

• The Secret Sauce

Content Marketing … what is it?

Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience - with the objective of driving profitable customer action.

• It is non-interruption marketing. Instead of pitching your products or services, you are delivering information that makes your buyer more intelligent.

• At the core of this content strategy is the belief that if we deliver consistent, ongoing valuable information to buyers, they ultimately reward us with their business and loyalty.

• In essence, it is communicating with our clients without selling, by focusing your content on how you will solve the everyday pain points of your customers.

Content MarketingWhat Type of Content?

• Be a Thought Leader• Stick to your Niche• Latest Trends• Client Challenges• Market Information• CRE & the Economy• Highlight your Clients• Not always CRE but Related

Where do you post Content?

• Website• Blog• LinkedIn• Facebook Page• Twitter• YouTube• Instagram

TwitterTwitter isn’t as mainstream, but the business and CRE

community is rapidly adopting Twitter.

Who doesn’t have a facebook page? … so what if they are not using it for business!

Every CRE Professional should have an LinkedIn Profile, it’s a business social network

LinkedIn: How do you stand out?Share quality content related to your niche and not just CRE

Post updates to your newsfeed and participate in groups.

… Everyone likes photos

and you carry a camera around with you all day

….. and video

What and how often you post matters• Your content should serve your

audience not your company.• Volume and speed trump perfection

and polish.• Purchasing decisions these days begin

with a keyword search. Will your topic or you be found?

The Hub and Spoke ModelHouse your content in a central place website/blog and

distribute to your various social networks

CRE Business (B2B) Doesn’t Occur Online

The Secret Sauce

Online is another place to start a conversation …… just like a traditional networking venue

Convert your online connections into face-to-face meetings

Meet, Connect, Repeat