Piecing Together the Social Media Marketing Puzzle

NEW Rules, Tools and Strategies for Marketing Online

18-25 Years 25-34 Years 35-44 Years0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

All Buyers

First-Time Buyers

Repeat Buyers

94% of Buyers used the Internet

to Buy in 2008

NAR Buyer and Seller Survey

Breaking News

This Way to Jonesville

We Are Here

Evolution of Social Media Marketing

We Are Here

Evolution of Social Media Marketing

It’s Not About You

Especially if you wear a red plaid suit

Advertisement

Attraction

Sharing your Expertise

Being Trust Worthy

Social Media Marketing VS

On-line Advertising

Try it Punk

Making Sense of it All

New Rules – New Tools – New Strategies

Social Media Marketing

101

Social Media Marketing Objectives

3

Get in front of your Prospects

1

In a glance…Exhibit an Expertise in what they seek

2

Keep Them Coming Back3

Get in front of your Prospects

1

Please go to my Website at www.MyNameSellsRealEstate.com

Pay Per ClickPay For Rank

Understanding Search Engine Optimization

Search Engine Optimized ContentOrganic Lead Generation

Wordpress Blog Platform is Best for SEO

Long Tail SEO – The specific words or phrases searched for are contained in your content

www.CaliforniaTeacherandEmployeesHomeLoanPrograms.com

www.CaliforniaDownPaymentAssistancePrograms.com

Examples of Long Tail Optimized URL

Single Property Listing Sites

Backlinks (Inbound Links) = Website Referrals

Link Love

In a glance…Exhibit an Expertise in what they seek

2

Once you show up on Google They still have to Choose Your Site

Stand Out in the Crowd

Keep Them Coming Back3

Content and Consistency are KING

Offer Readers something of Value once they do choose you

Identify your EXPERTISE and Share It Selflessly

The Best Source of SEO (Google Juice) is by contributing to a Blog

Learning to Blog will cost you more in Time than Money

SMM 2.0 is about ratings, reviews, being transparent and real

SMM 2.0 is about consumers choosing you because they trust you

SEO & SMM are Strategies for driving traffic to your blog

Quality Content is the reason that you earn readers, referrals and business transactions online

You are still ahead of 95% of your competition

There are no short cuts – Start now and………..

Learn…Practice…Learn…Practice

Recipe for SMM Success

PLAN Your SMM Strategy

Intelligent Design

Specific and Measurable Results

Plan with your Outcome in MindBuild a Permission Based Email Marketing ListBuild traffic to your SMM Content BlogPublish to Social Media SitesGrow your ReadershipBecome a Recognized ExpertPromote your CommunityBuild Valuable RelationshipsExpose Yourself to Innovation

Love What You Do and Have Fun Doing It

How Does SMM fit into your Existing

Marketing Strategy?

Thank You