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Hyper local and farming for real estate professionals! A strategic blueprint for identifying, vetting, and building a marketing plan your target audience will understand and respond to. Learn to understand sales activity, market share, and what makes a farm profitable. Understand the connection between servicing your listings, hyper- local marketing and geo graphical farming. Demonstrate to seller’s your understanding of geographical marketing, the value of successfully involving their community in the sale, and the importance of recognizing a house is part of a community. Topics Include: Identifying a market area Farm profitability Build an annual market plan Marketing tools for sellers Marketing tools for buyers Marketing tools for future sellers Absentee owners Renters
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GEOGRAPHICAL FARMING THROUGH A FIRE HOSE
Grow your business through Farming & Hyper Local Marketing. Kim Knapp
FARMINGThe POWER of a
being A “Gatherer”
Through a Fire Hose!
Benefits of Farming/Market
Development Name Recognition
Listings, Listings, Listings,
Buyers, Buyers, Buyers
Referrals, Referrals, Referrals
Move ups
Down Sizing
Sell homes off Market
Creates a Stable Base for your
Business
Over time they become your sphere
Create your own Mini Celebrity
There’s RDA They Sell Everything!
• Short Term Plan
• When You’re Not Too Busy
• Committing to More Than You Can
Follow Through With
• In an Area Where Another Realtor
Has More Than 30% of the market
share.
What Farming Market Development is Not…….
What Farming Market Development is
• An Investment of Time and or Money• In an area where property is actively moving!
Getting Started• Do your Homework• Sales• Absentee Owners• Agent Dominance
Community website/FB/Blog • Keep it light• Area events, Community Calendar• Community information C&R• Connect to your blog• Connect to your real estate website• Resident spotlight
FlemingIslandPlantation.com
NEXTDOOR.COM
Visit us
Online!
Brand, Connect, Get Emails!Newsletter- Generic can be ok to get you started. Personalized, reflecting your personality guaranteed winner!
• Include your services, name, website, e-mail & phone
• Include Social Connections
• Offer free advertising for resident businesses.
• Start a baby and pet-sitting list.- Email you
• Trivia Contest – Email you
• Coloring contest for kids. Youtube vid
• Drawings for prizes - Email you
Winner’s picture in the newsletter & in E-Bulletin
Events, Sponsor and Go to Person
Ladies night out
Mother-Son date
night
Father-Daughter date
night
Yard of the month
Summer concert
series
Affordable and Relevant Farm Ideas• Kid’s birthday club• Bookmarks• Directories-keep it real• Community logo bumper-stickers• Refrigerator Magnets with
neighborhood phone #’s• Facebook Like Sign• Welcome Home Sign So
Much to
Choose From!
Realtor Activities: No Slacking• Tell 20 for every New listing• Tell 20 for every Sold Listing• Work all FSBO’s in your farm• Work all Expired’s in your farm• Open house-always tell 20• Preview other agent’s listings when
they come onto the market. Know the Inventory.
Realtor Activities: No Slacking• Hyper Local Fletter for each new
listing• Listing Builder for New Listings• Testimonial Letter for Buyer and Seller Solds• Monthly plan that includes your absentee
owners specifically• Monthly plan that specifically targets tenants
Excel above what any average agent would do
Excel at what is expected
Do the unexpected
Be Remarkable
Go the extra mile it’s not very crowded up there……
