GEOGRAPHICAL FARMING THROUGH A FIRE HOSE

Grow your business through Farming & Hyper Local Marketing. Kim Knapp

FARMINGThe POWER of a

being A “Gatherer”

Through a Fire Hose!

Benefits of Farming/Market

Development Name Recognition

Listings, Listings, Listings,

Buyers, Buyers, Buyers

Referrals, Referrals, Referrals

Move ups

Down Sizing

Sell homes off Market

Creates a Stable Base for your

Business

Over time they become your sphere

Create your own Mini Celebrity

There’s RDA They Sell Everything!

• Short Term Plan

• When You’re Not Too Busy

• Committing to More Than You Can

Follow Through With

• In an Area Where Another Realtor

Has More Than 30% of the market

share.

What Farming Market Development is Not…….

What Farming Market Development is

• An Investment of Time and or Money• In an area where property is actively moving!

Getting Started• Do your Homework• Sales• Absentee Owners• Agent Dominance

Community website/FB/Blog • Keep it light• Area events, Community Calendar• Community information C&R• Connect to your blog• Connect to your real estate website• Resident spotlight

FlemingIslandPlantation.com

NEXTDOOR.COM

Visit us

Online!

Brand, Connect, Get Emails!Newsletter- Generic can be ok to get you started. Personalized, reflecting your personality guaranteed winner!

• Include your services, name, website, e-mail & phone

• Include Social Connections

• Offer free advertising for resident businesses.

• Start a baby and pet-sitting list.- Email you

• Trivia Contest – Email you

• Coloring contest for kids. Youtube vid

• Drawings for prizes - Email you

Winner’s picture in the newsletter & in E-Bulletin

Events, Sponsor and Go to Person

Ladies night out

Mother-Son date

night

Father-Daughter date

night

Yard of the month

Summer concert

series

Affordable and Relevant Farm Ideas• Kid’s birthday club• Bookmarks• Directories-keep it real• Community logo bumper-stickers• Refrigerator Magnets with

neighborhood phone #’s• Facebook Like Sign• Welcome Home Sign So

Much to

Choose From!

Realtor Activities: No Slacking• Tell 20 for every New listing• Tell 20 for every Sold Listing• Work all FSBO’s in your farm• Work all Expired’s in your farm• Open house-always tell 20• Preview other agent’s listings when

they come onto the market. Know the Inventory.

Realtor Activities: No Slacking• Hyper Local Fletter for each new

listing• Listing Builder for New Listings• Testimonial Letter for Buyer and Seller Solds• Monthly plan that includes your absentee

owners specifically• Monthly plan that specifically targets tenants

Excel above what any average agent would do

Excel at what is expected

Do the unexpected

Be Remarkable

Go the extra mile it’s not very crowded up there……